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Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Manages the sales and marketing activities within an organisation.
Specialisations: Business Development Manager, Market Research Manager
Manages the advertising activities within an organisation.
Manages the public relations activities within an organisation.
Specialisations: Community Relations Manager, External Relations Manager, Media Relations Manager
Earnings are for full-time workers before tax, excluding superannuation. Earnings are a guide only and can vary greatly.
Likely change in the number of jobs over the next 5 years, based on the Department of Jobs and Small Business projections.
Skill Level is the education or training usually needed to do well in this job. Relevant experience is sometimes viewed just as highly.
Employment Size is the number of people who work in this job in Australia.
An above average unemployment rate shows people who do this job are more likely to be out of work than people who do other jobs.
Full-time workers usually work 35 hours or more a week (in all their jobs combined).
This is a very large occupation employing 142,500 workers. The number of workers has grown very strongly over the past 5 years. Over the next 5 years (to May 2022) the number of workers is expected to grow strongly to 157,300. Around 83,000 job openings are likely over this time from workers leaving and new jobs being created.
A skill level equal to a Bachelor Degree or higher, or at least 5 years of relevant experience is usually needed to work in this job. Around one in two workers have a university degree.
If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job. The pathway that is right for you will depend on your skills and interests.
It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.
Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.
The topics, subjects, or knowledge areas workers rate as most important are shown below.
English language including the meaning and spelling of words, rules of composition, and grammar.
Media production, communication, and dissemination. Includes written, spoken, and visual media.
Planning and coordination of people and resources.
Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.
Skills can be improved through training or experience. The skills workers rate as most important are shown below.
Listening to others, not interrupting, and asking good questions.
Understanding why people react the way they do.
Talking to others.
Managing your own and other peoples' time to get work done.
Thinking about the pros and cons of different ways to solve a problem.
The physical and social abilities workers rate as the most important are shown below.
Communicate by speaking.
Listen to and understand what people say.
Speak clearly so others can understand you.
Use rules to solve problems.
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
The work activities workers rate as most important are shown below.
Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.
Using your own ideas to developing, designing, or creating something new.
Using information to work out the best solution and solve problems.
Looking for, getting and understanding different kinds of information.
Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.
The physical and social demands workers face most often are shown below.
How often do you use electronic mail?
How often do you talk on the telephone?
How often do you work indoors with access to heating or cooling?
How often does this job require the worker to meet strict deadlines?
How much do you have contact with people (face-to-face, by telephone, or any other way)?
Work values are important to a person’s feeling of satisfaction. All six values are shown below.
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Interests are the style or type of work we prefer to do. All interest areas are shown below.
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
Working with people. Helping or providing service to others.
Ideas and thinking. Searching for facts and figuring out problems in your head.
Practical, hands-on work. Often with plants, animals, and materials like wood, tools, and machinery.