Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

A skill level equal to a Bachelor Degree or higher, or at least 5 years of relevant experience is usually needed to work in this job. Around one in two workers have a university degree.

Tasks

  • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
  • directing the development of initiatives for new products, marketing and advertising campaigns
  • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
  • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
  • directing sales methods and arrangements by setting prices and credit arrangements

Job Titles

  • Sales and Marketing Manager
  • Advertising Manager
  • Public Relations Manager
  • Sales and Marketing Manager

    Manages the sales and marketing activities within an organisation.

    Specialisations: Business Development Manager, Market Research Manager

  • Advertising Manager

    Manages the advertising activities within an organisation.

  • Public Relations Manager (also called Communications, Corporate Affairs, Corporate Relations, PR, or Public Affairs Manager)

    Manages the public relations activities within an organisation.

    Specialisations: Community Relations Manager, External Relations Manager, Media Relations Manager

Fast Facts

  • Avg. Weekly Pay

    $1,858 Before Tax
  • Future Growth

    strong
  • Skill Level

    Bachelor Degree or higher
  • Employment Size

    142,500
  • Unemployment

    below average
  • Male Share

    62.3%
  • Female Share

    37.7%
  • Full-Time Share

    89.5%

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This is a very large occupation employing 142,500 workers. The number of workers has grown very strongly over the past 5 years.
Over the next 5 years (to May 2022) the number of workers is expected to grow strongly to 157,300. Around 83,000 job openings are likely over this time from workers leaving and new jobs being created.

  • Advertising, Public Relations and Sales Managers work in most parts of Australia.
  • They work in many industries. Some of the main industries are: Manufacturing; Professional, Scientific and Technical Services; and Wholesale Trade.
  • Full-time work is very common. Full-time workers, on average, work 42.9 hours per week (compared to the all jobs average of 40 hours).
  • Average earnings for full-time workers are around $1,858 per week (very high compared to the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • The average age is 41 years (compared to the all jobs average of 40 years).
  • Around 6 in 10 workers are male.
  • In 2016, the unemployment rate was below average.

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2017 and Department of Jobs and Small Business projections to 2022.
YearNumber of Workers
2007115400
2008123200
2009116600
2010130600
2011126500
2012123900
2013135000
2014133500
2015127800
2016134400
2017142500
2022157300

Weekly Earnings

Full-time Earnings

All Jobs Average

Weekly Earnings (Before Tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsAdvertising, Public Relations and Sales ManagersAll Jobs Average
Full-Time Earnings18581230

Hours

Full-Time and Part-Time Status (% Share) and Average Weekly Hours (Full-Time)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Hours actually worked by people who usually work full-time, and share of employment by full-time and part-time status, for this job compared to the all jobs average.
CategoryAdvertising, Public Relations and Sales ManagersAll Jobs Average
Full-time89.568.4
Part-time10.531.6
Average Weekly Hours (full-time)42.940

Main Industries

Top Industries

Main Employing Industries (% Share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Manufacturing16.3
Professional, Scientific and Technical Services16.3
Wholesale Trade15.2
Retail Trade10.2
Other Industries42

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateAdvertising, Public Relations and Sales ManagersAll Jobs Average
NSW38.331.8
VIC28.725.5
QLD14.419.8
SA6.26.8
WA9.911.2
TAS1.12
NT0.31.1
ACT11.8

Age Profile

Age Profile (% Share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketAdvertising, Public Relations and Sales ManagersAll Jobs AverageAll Jobs Average
15-190.1-5.45.4
20-242.5-9.99.9
25-3425.4-23.423.4
35-4434-21.721.7
45-5424.8-21.121.1
55-598.1-8.78.7
60-643-5.95.9
65 and Over2.1-3.83.8

Gender

Male Share

Female Share

Gender (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Male and female share of employment in this job compared to the all jobs average.
CategoryAdvertising, Public Relations and Sales ManagersCategoryAll Jobs Average
Males62.3Males53.6
Females37.7Females46.4

Education Level

Top Education Levels

Highest Level of Education (% Share)

Source: ABS, Education and Work (2016). Findings based on use of ABS TableBuilder data. Highest qualification completed by workers in this job (in any field of study). Skill level requirements can change over time, the qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationAdvertising, Public Relations and Sales ManagersAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate14.7-8.68.6
Bachelor degree35-17.917.9
Advanced Diploma/Diploma17.2-10.110.1
Certificate III/IV10.1-18.918.9
Year 1214.3-18.718.7
Years 11 & 108.6-17.717.7
Below Year 100-8.18.1

A skill level equal to a Bachelor Degree or higher, or at least 5 years of relevant experience is usually needed to work in this job.
Around one in two workers have a university degree.

If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job.
The pathway that is right for you will depend on your skills and interests.

It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.

Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.

Knowledge

The topics, subjects, or knowledge areas workers rate as most important are shown below.

  1. English Language

    87% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

  2. Communications and Media

    87% Important

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  3. Administration and Management

    82% Important

    Planning and coordination of people and resources.

  4. Sales and Marketing

    78% Important

    Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  5. Customer and Personal Service

    76% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

The work activities workers rate as most important are shown below.

  1. Communicating with Persons Outside Organization

    91% Important

    Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

  2. Thinking Creatively

    91% Important

    Using your own ideas to developing, designing, or creating something new.

  3. Making Decisions and Solving Problems

    89% Important

    Using information to work out the best solution and solve problems.

  4. Getting Information

    88% Important

    Looking for, getting and understanding different kinds of information.

  5. Communicating with Supervisors, Peers, or Staff

    86% Important

    Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

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