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Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Specialisations: Media Liaison Officer, Press Officer, Promotions Officer, Public Affairs Officer, Public Relations Consultant, Public Relations Officer
Earnings are for full-time workers before tax, excluding superannuation. Earnings are a guide only and can vary greatly.
Likely change in the number of jobs over the next 5 years, based on the Department of Employment projections.
Skill Level is the education or training usually needed to do well in this job. Relevant experience is sometimes viewed just as highly.
Employment Size is the number of people who work in this job in Australia.
An above average unemployment rate shows people who do this job are more likely to be out of work than people who do other jobs.
Full-time workers usually work 35 hours or more a week (in all their jobs combined).
This is a medium sized occupation employing 22,000 workers. Over the past 5 years the number of jobs has grown strongly.Strong growth is expected in the future. New jobs and turnover from workers leaving may create between 10,001 and 25,000 job openings over the 5 years to 2020.
A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job. Three in five workers have a university degree.
If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job. The pathway that is right for you will depend on your skills and interests.
It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.
Employers look for Public Relations Professionals who have strong communication skills and are organised.
The topics, subjects, or knowledge areas workers rate as most important are shown below.
English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.
Media production, communication, and dissemination. Includes written, spoken, and visual media.
Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Planning and coordination of people and resources.
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Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
The work activities workers rate as most important are shown below.
Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.
Building and keeping constructive and cooperative working relationships with others.
Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.
Using your own ideas to developing, designing, or creating something new.
Looking for, getting and understanding different kinds of information.