Graphic and Web Designers, and Illustrators design information for visual and audio communication, publication and display using print, film, electronic, digital and other forms of visual and audio media.

A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job. Around half of workers have a university degree. A high level of creativity may also be important.

Tasks

  • determining the objectives and constraints of the design brief by consulting with clients and stakeholders
  • undertaking research and analysing functional communication requirements
  • formulating design concepts for the subject to be communicated
  • preparing sketches, diagrams, illustrations and layouts to communicate design concepts
  • negotiating design solutions with clients, management, sales and production staff
  • selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display
  • detailing and documenting the selected design for production
  • supervising or carrying out production in the chosen media
  • may archive information for future client use

Job Titles

  • Graphic Designer, or Graphic Artist
  • Illustrator
  • Multimedia, Digital Media, or Interactive Media Designer
  • Web Designer
  • Graphic Designer, or Graphic Artist

    Plans, designs, develops and prepares information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.

    Specialisations: Exhibition Designer, Film and Video Graphics Designer, Publication Designer

  • Illustrator

    Plans, designs, develops, and prepares pictures and diagrams to communicate messages, clarify meaning, assist in presentations and illustrate stories, using traditional and digital media such as drawing, painting, drafting, collage, models, photography, and image capture and manipulation software.

    Specialisations: Animator, Cartoonist, Technical Illustrator

  • Multimedia, Digital Media, or Interactive Media Designer

    Plans, designs and develops the production of digitally delivered information, promotional content, instructional material and entertainment through online and recorded digital media using static and animated information, text, pictures, video and sound to produce information and entertainment tailored to an intended audience and purpose.

    Specialisations: Instructional Designer

  • Web Designer

    Plans, designs, develops and prepares information for Internet publication with particular emphasis on the user interface, ease of navigation and location of information using text, pictures, animation, sound, colours, layout and data sources to deliver information tailored to an intended audience and purpose.

Fast Facts

  • Avg. Weekly Pay

    $1,150 Before Tax
  • Future Growth

    strong
  • Skill Level

    Bachelor Degree or higher
  • Employment Size

    46,500
  • Unemployment

    average
  • Male Share

    55.2%
  • Female Share

    44.8%
  • Full-Time Share

    73.9%

Find Vacancies

This is a very large occupation employing 46,500 workers. Over the past 5 years the number of jobs has fallen slightly.
Strong growth is expected in the future. New jobs and turnover from workers leaving may create between 10,001 and 25,000 job openings over the 5 years to 2020.

  • While there are jobs in many parts of Australia, New South Wales has a large share of Graphic and Web Designers, and Illustrators.
  • They mainly work in: Professional, Scientific and Technical Services; Information Media and Telecommunications; and Manufacturing.
  • Full-time work is common. Full-time workers, on average, work 39.3 hours per week (compared to the all jobs average of 40 hours).
  • Average earnings for full-time workers are around $1,150 per week (similar to the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • The average age is 36 years (compared to the all jobs average of 40 years).
  • Around 6 in 10 workers are male.
  • In 2016, the unemployment rate was similar to the average.

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Employment trend data to November 2015 and Department of Employment projections to 2020.
YearNumber of Workers
200539800
200641300
200743900
200845300
200940800
201054200
201150100
201253100
201353800
201448800
201546500
202053300

Weekly Earnings

Full-time Earnings

All Jobs Average

Weekly Earnings (before tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsGraphic and Web Designers, and IllustratorsAll Jobs Average
Full-Time Earnings11501230

Hours

Weekly Hours Worked

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Hours actually worked by people who usually work full-time, and share of employment by full-time and part-time status, for this job compared to the all jobs average.
CategoryGraphic and Web Designers, and IllustratorsAll Jobs Average
Full-time73.968.4
Part-time26.131.6
Average Weekly Hours (full-time)39.340.0

Main Industries

Top Industries

Main Employing Industries (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Professional, Scientific and Technical Services61.2
Information Media and Telecommunications8.0
Manufacturing7.9
Arts and Recreation Services5.3
Other Industries17.6

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateGraphic and Web Designers, and IllustratorsAll Jobs Average
NSW45.131.8
VIC29.025.5
QLD12.119.8
SA5.06.8
WA6.311.2
TAS0.92.0
NT0.41.1
ACT1.21.8

Age Profile

Age Profile (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketGraphic and Web Designers, and IllustratorsAll Jobs AverageAll Jobs Average
15-191.2-5.45.4
20-248.0-9.99.9
25-3438.2-23.423.4
35-4425.9-21.721.7
45-5417.7-21.121.1
55-593.5-8.78.7
60-644.3-5.95.9
65 and Over1.2-3.83.8

Gender

Male Share

Female Share

Gender (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Male and female share of employment in this job compared to the all jobs average.
CategoryGraphic and Web Designers, and IllustratorsCategoryAll Jobs Average
Males55.2Males53.6
Females44.8Females46.4

Education Level

Top Education Levels

Highest Level of Education (% share)

Source: ABS, Education and Work (2016). Findings based on use of ABS TableBuilder data. Highest qualification completed by workers in this job (in any field of study). Skill level requirements can change over time, the qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationGraphic and Web Designers, and IllustratorsAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate12.5-8.68.6
Bachelor degree38.8-17.917.9
Advanced Diploma/Diploma24.5-10.110.1
Certificate III/IV7.8-18.918.9
Year 1214.3-18.718.7
Years 11 & 102.0-17.717.7
Below Year 100.0-8.18.1

A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job.
Around half of workers have a university degree. A high level of creativity may also be important.

If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job.
The pathway that is right for you will depend on your skills and interests.

It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.

Employers look for Graphic and Web Designers, and Illustrators who have good interpersonal skills, work well in a team and are creative and innovative. Employers also value computer literacy.

Knowledge

The topics, subjects, or knowledge areas workers rate as most important are shown below.

  1. Communications and Media

    90% Important

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  2. Design

    89% Important

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  3. Fine Arts

    84% Important

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  4. Computers and Electronics

    78% Important

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  5. English Language

    69% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

Occupational Information Network Multi-Media Artists and Animators Opens in a new window
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

The work activities workers rate as most important are shown below.

  1. Interacting With Computers

    100% Important

    Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

  2. Thinking Creatively

    94% Important

    Using your own ideas to developing, designing, or creating something new.

  3. Updating and Using Relevant Knowledge

    87% Important

    Keeping up-to-date with technology and new ideas.

  4. Communicating with Persons Outside Organization

    82% Important

    Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

  5. Making Decisions and Solving Problems

    82% Important

    Using information to work out the best solution and solve problems.

Occupational Information Network Multi-Media Artists and Animators Opens in a new window
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

go to top