Visual Merchandisers plan and install internal, window and fixed displays to show goods to their best advantage.

A Certificate II or III, or at least 1 year of relevant experience, is usually needed to work in this job. Even with a qualification, sometimes experience or on-the-job training is necessary.

Tasks

  • determining goods for display in accordance with prospective seasonal and promotional events
  • developing overall promotional and display plans for approval
  • preparing sketches and models showing layout, colour and other features for approval
  • obtaining props and other accessories, and building displays
  • setting up fabricated displays in store windows and other areas
  • organising the setting out of goods to be shown as part of permanent displays
  • arranging ticketing and signage
  • arranging lighting to highlight fixtures, displays and goods

Job Titles

  • Visual Merchandiser, or Window Dresser

    Fast Facts

    • Avg. Weekly Pay

      Unavailable
    • Future Growth

      stable
    • Skill Level

      Certificate II or III
    • Employment Size

      6,500
    • Unemployment

      average
    • Male Share

      12.6%
    • Female Share

      87.4%
    • Full-Time Share

      50.2%

    Find Vacancies

    This is a very small occupation employing 6500 workers. Over the past 5 years the number of jobs has fallen slightly.
    Little change in the number of jobs is expected in the future. New jobs and turnover from workers leaving may create up to 5,000 job openings over the 5 years to 2020.

    • While there are jobs in many parts of Australia, Victoria and New South Wales have a large share of Visual Merchandisers.
    • They mainly work in: Retail Trade; Professional, Scientific and Technical Services; and Manufacturing.
    • Part-time work is very common. Full-time workers, on average, work 36.4 hours per week (compared to the all jobs average of 40 hours).
    • The average age is 38 years (compared to the all jobs average of 40 years).
    • Around 9 in 10 workers are female.
    • In 2016, the unemployment rate was similar to the average.

    Employment Outlook

    Number of Workers

    Source: ABS Labour Force Survey, Department of Employment trend data to November 2015 and Department of Employment projections to 2020.
    YearNumber of Workers
    20055700
    20065600
    20076900
    20089300
    20098300
    20107200
    20115900
    20125900
    20135100
    20149700
    20156500
    20206600

    Weekly Earnings

    Full-time Earnings

    All Jobs Average

    Weekly Earnings (before tax)

    No data is available for the selected graph for this Occupation.

    Hours

    Weekly Hours Worked

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Hours actually worked by people who usually work full-time, and share of employment by full-time and part-time status, for this job compared to the all jobs average.
    CategoryVisual MerchandisersAll Jobs Average
    Full-time50.268.4
    Part-time49.831.6
    Average Weekly Hours (full-time)36.440.0

    Main Industries

    Top Industries

    Main Employing Industries (% share)

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Retail Trade48.0
    Professional, Scientific and Technical Services22.2
    Manufacturing15.3
    Wholesale Trade7.4
    Other Industries7.1

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% share)

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateVisual MerchandisersAll Jobs Average
    NSW37.031.8
    VIC38.925.5
    QLD11.619.8
    SA2.66.8
    WA6.611.2
    TAS1.12.0
    NT0.01.1
    ACT2.31.8

    Age Profile

    Age Profile (% share)

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketVisual MerchandisersAll Jobs AverageAll Jobs Average
    15-191.6-5.45.4
    20-2413.5-9.99.9
    25-3425.5-23.423.4
    35-4422.6-21.721.7
    45-5418.3-21.121.1
    55-596.9-8.78.7
    60-648.8-5.95.9
    65 and Over2.7-3.83.8

    Gender

    Male Share

    Female Share

    Gender (% share)

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Male and female share of employment in this job compared to the all jobs average.
    CategoryVisual MerchandisersCategoryAll Jobs Average
    Males12.6Males53.6
    Females87.4Females46.4

    Education Level

    Top Education Levels

    Highest Level of Education (% share)

    No data is available for the selected graph for this Occupation.

    A Certificate II or III, or at least 1 year of relevant experience, is usually needed to work in this job. Even with a qualification, sometimes experience or on-the-job training is necessary.

    If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job.
    The pathway that is right for you will depend on your skills and interests.

    It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.

    Employers look for Visual Merchandisers who interact well with others, provide good customer service and who are reliable.

    Knowledge

    The topics, subjects, or knowledge areas workers rate as most important are shown below.

    1. Customer and Personal Service

      77% Important

      Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

    2. Sales and Marketing

      76% Important

      Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    3. English Language

      66% Important

      English language including the meaning and spelling of words, rules of composition, and grammar.

    4. Administration and Management

      63% Important

      Planning and coordination of people and resources.

    5. Design

      57% Important

      Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

    Occupational Information Network Merchandise Displayers and Window Trimmers Opens in a new window
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Activities

    The work activities workers rate as most important are shown below.

    1. Getting Information

      86% Important

      Looking for, getting and understanding different kinds of information.

    2. Thinking Creatively

      86% Important

      Using your own ideas to developing, designing, or creating something new.

    3. Performing General Physical Activities

      85% Important

      Doing things that use of your arms and legs and whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.

    4. Handling and Moving Objects

      84% Important

      Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.

    5. Communicating with Supervisors, Peers, or Staff

      83% Important

      Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.

    Occupational Information Network Merchandise Displayers and Window Trimmers Opens in a new window
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

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