Multimedia Specialists and Web Developers create computer animation, audio, video and graphic image files for multimedia presentations, games, motion pictures, CD-ROMs, information kiosks and the web, and plan, produce and maintain websites and web applications using web programming, scripting, authoring, content management and file transfer software.

A Bachelor Degree or higher, or at least 5 years of relevant experience together with vendor certification is usually needed. Around three quarters of workers have a university degree. Sometimes experience or on-the-job training is needed in addition to a qualification.

Tasks

  • analysing, designing and developing Internet sites applying a mixture of artistry and creativity with software programming and scripting languages and interfacing with operating environments
  • designing and developing digital animations, imaging, presentations, games, audio and video clips, and Internet applications using multimedia software, tools and utilities, interactive graphics and programming languages
  • communicating with network specialists regarding web-related issues, such as security and hosting web sites, to control and enforce Internet and web server security, space allocation, user access, business continuity, web site backup and disaster recovery planning
  • designing, developing and integrating computer code with other specialised inputs, such as image files, audio files and scripting languages, to produce, maintain and support web sites
  • assisting in analysing, specifying and developing Internet strategies, web-based methodologies and development plans

Job Titles

  • Multimedia Specialist
  • Web Developer or Programmer
  • Multimedia Specialist (Electronic Game Developer, Multimedia Developer, or Multimedia Programmer)

    Creates and manipulates computer animation, audio, video and graphic image files into multimedia programs to produce data and content for CD-ROMs, information kiosks, multimedia presentations, websites, mobile telephone resources, electronic gaming environments, e-commerce and e-security solutions, and entertainment and education products.

  • Web Developer or Programmer

    Plans, produces and maintains websites using web programming languages, software applications, technologies and databases together with specifications of user needs, often in conjunction with other ICT Professionals such as Business Analysts, Web Designers and network and usability specialists.

Fast Facts

  • Avg. Weekly Pay

    Unavailable
  • Future Growth

    stable
  • Skill Level

    Bachelor Degree or higher
  • Employment Size

    10300
  • Unemployment

    below average
  • Male Share

    83.4%
  • Female Share

    16.6%
  • Full-Time Share

    81.0%

Find Vacancies

This is a small occupation employing 10,300 workers. Over the past 5 years the number of jobs has fallen slightly.
Little change in the number of jobs is expected in the future. New jobs and turnover from workers leaving may create up to 5,000 job openings over the 5 years to 2020.

  • Multimedia Specialists and Web Developers work in most parts of Australia.
  • They mainly work in: Professional, Scientific and Technical Services; Information Media and Telecommunications; and Retail Trade.
  • Full-time work is very common. Full-time workers, on average, work 38.7 hours per week (compared to the all jobs average of 40 hours).
  • The workforce is fairly young. The average age is 34 years (compared to the all jobs average of 40 years).
  • Around 8 in 10 workers are male.
  • In 2016, the unemployment rate was below average.

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Employment trend data to November 2015 and Department of Employment projections to 2020.
YearNumber of Workers
20053400
20063200
20076700
200811500
20098400
201010900
20117300
201211200
201311400
20149000
201510300
202010600

Weekly Earnings

Full-time Earnings

All Jobs Average

Weekly Earnings (before tax)

No data is available for the selected graph for this Occupation.

Hours

Weekly Hours Worked

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Hours actually worked by people who usually work full-time, and share of employment by full-time and part-time status, for this job compared to the all jobs average.
CategoryMultimedia Specialists and Web DevelopersAll Jobs Average
Full-time8168.4
Part-time1931.6
Average Weekly Hours (full-time)38.740

Main Industries

Top Industries

Main Employing Industries (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Professional, Scientific and Technical Services68.7
Information Media and Telecommunications5.8
Retail Trade4.6
Financial and Insurance Services4.5
Other Industries16.4

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateMultimedia Specialists and Web DevelopersAll Jobs Average
NSW40.731.8
VIC28.225.5
QLD1319.8
SA6.16.8
WA6.711.2
TAS1.22
NT0.81.1
ACT3.31.8

Age Profile

Age Profile (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketMultimedia Specialists and Web DevelopersAll Jobs AverageAll Jobs Average
15-190-5.45.4
20-247.4-9.99.9
25-3446.3-23.423.4
35-4430.7-21.721.7
45-5410.2-21.121.1
55-591.3-8.78.7
60-641.9-5.95.9
65 and Over2.1-3.83.8

Gender

Male Share

Female Share

Gender (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Male and female share of employment in this job compared to the all jobs average.
CategoryMultimedia Specialists and Web DevelopersCategoryAll Jobs Average
Males83.4Males53.6
Females16.6Females46.4

Education Level

Top Education Levels

Highest Level of Education (% share)

Source: ABS, Education and Work (2016). Findings based on use of ABS TableBuilder data. Highest qualification completed by workers in this job (in any field of study). Skill level requirements can change over time, the qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationMultimedia Specialists and Web DevelopersAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate44.8-8.68.6
Bachelor degree31.2-17.917.9
Advanced Diploma/Diploma0-10.110.1
Certificate III/IV0-18.918.9
Year 1210.4-18.718.7
Years 11 & 1013.6-17.717.7
Below Year 100-8.18.1

A Bachelor Degree or higher, or at least 5 years of relevant experience together with vendor certification is usually needed.
Around three quarters of workers have a university degree. Sometimes experience or on-the-job training is needed in addition to a qualification.

If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job.
The pathway that is right for you will depend on your skills and interests.

It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.

Employers look for Multimedia Specialists and Web Developers who can communicate clearly, work well in a team and have strong interpersonal skills.

Knowledge

The topics, subjects, or knowledge areas workers rate as most important are shown below.

  1. Computers and Electronics

    93% Important

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  2. English Language

    79% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Customer and Personal Service

    68% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

  4. Design

    66% Important

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  5. Communications and Media

    65% Important

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

Occupational Information Network Web Developers Opens in a new window
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

The work activities workers rate as most important are shown below.

  1. Interacting With Computers

    97% Important

    Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

  2. Getting Information

    89% Important

    Looking for, getting and understanding different kinds of information.

  3. Updating and Using Relevant Knowledge

    89% Important

    Keeping up-to-date with technology and new ideas.

  4. Thinking Creatively

    87% Important

    Using your own ideas to developing, designing, or creating something new.

  5. Processing Information

    85% Important

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

Occupational Information Network Web Developers Opens in a new window
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

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