Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

A Year 10 Certificate, Certificate I, or a short period of on-the-job training is sometimes needed, but is not necessary to work in this job.

Tasks

  • working from scripts and lists of contacts to promote goods and services by telephone
  • creating interest in goods and services, and seeking a sale or agreement to see sales representatives
  • arranging processing and despatch of goods and services, information kits and brochures to customers
  • arranging appointments for sales representatives
  • recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
  • reporting competitor activities and issues raised by contacts for attention by managers
  • maintaining statistics of calls made and successes achieved
  • submitting periodic reports on telemarketing activities and results
  • may work in a call centre

Job Titles

  • Telemarketer

    Fast Facts

    • Avg. Weekly Pay

      Unavailable
    • Future Growth

      strong
    • Skill Level

      High School or Certificate I
    • Employment Size

      11200
    • Unemployment

      above average
    • Male Share

      27.1%
    • Female Share

      72.9%
    • Full-Time Share

      54.0%

    Find Vacancies

    This is a small occupation employing 11,200 workers. Over the past 5 years the number of jobs has grown.
    Strong growth is expected in the future. New jobs and turnover from workers leaving may create between 5,001 and 10,000 job openings over the 5 years to 2020.

    • While there are jobs in many parts of Australia, Queensland has a large share of Telemarketers.
    • They mainly work in: Administrative and Support Services; Retail Trade; and Other Services.
    • Part-time work is fairly common, but more than half work full-time. Full-time workers, on average, work 36.2 hours per week (compared to the all jobs average of 40 hours).
    • The average age is 37 years (compared to the all jobs average of 40 years). Around 3 in 10 workers are young (aged 15 to 25 years).
    • Around 7 in 10 workers are female.
    • In 2016, the unemployment rate was above average.

    Employment Outlook

    Number of Workers

    Source: ABS Labour Force Survey, Department of Employment trend data to November 2015 and Department of Employment projections to 2020.
    YearNumber of Workers
    200516900
    200617400
    200714200
    200813300
    200911500
    201010500
    201113000
    201210100
    201311000
    20149600
    201511200
    202012500

    Weekly Earnings

    Full-time Earnings

    All Jobs Average

    Weekly Earnings (before tax)

    No data is available for the selected graph for this Occupation.

    Hours

    Weekly Hours Worked

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Hours actually worked by people who usually work full-time, and share of employment by full-time and part-time status, for this job compared to the all jobs average.
    CategoryTelemarketersAll Jobs Average
    Full-time5468.4
    Part-time4631.6
    Average Weekly Hours (full-time)36.240

    Main Industries

    Top Industries

    Main Employing Industries (% share)

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Administrative and Support Services40.2
    Retail Trade9.1
    Other Services8.3
    Wholesale Trade7.2
    Other Industries35.2

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% share)

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateTelemarketersAll Jobs Average
    NSW21.131.8
    VIC19.225.5
    QLD49.919.8
    SA3.46.8
    WA2.411.2
    TAS3.42
    NT01.1
    ACT0.71.8

    Age Profile

    Age Profile (% share)

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketTelemarketersAll Jobs AverageAll Jobs Average
    15-199.8-5.45.4
    20-2422.4-9.99.9
    25-3416.9-23.423.4
    35-4412.5-21.721.7
    45-5421.6-21.121.1
    55-597.3-8.78.7
    60-642.9-5.95.9
    65 and Over6.6-3.83.8

    Gender

    Male Share

    Female Share

    Gender (% share)

    Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Male and female share of employment in this job compared to the all jobs average.
    CategoryTelemarketersCategoryAll Jobs Average
    Males27.1Males53.6
    Females72.9Females46.4

    Education Level

    Top Education Levels

    Highest Level of Education (% share)

    No data is available for the selected graph for this Occupation.

    A Year 10 Certificate, Certificate I, or a short period of on-the-job training is sometimes needed, but is not necessary to work in this job.

    If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job.
    The pathway that is right for you will depend on your skills and interests.

    • myfuture (login required) and the Good Education Group provide information about courses at all levels.
    • My Skills is the national directory of Vocational Education and Training (VET) and provides information about nationally recognised training and training providers that deliver it.

    It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.

    Employers look for Telemarketers who can communicate clearly with a diverse range of people, are reliable and provide good customer service.

    Knowledge

    The topics, subjects, or knowledge areas workers rate as most important are shown below.

    1. Sales and Marketing

      84% Important

      Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    2. English Language

      71% Important

      English language including the meaning and spelling of words, rules of composition, and grammar.

    3. Customer and Personal Service

      63% Important

      Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

    4. Telecommunications

      60% Important

      Transmission, broadcasting, switching, control, and operation of telecommunications systems.

    5. Communications and Media

      55% Important

      Media production, communication, and dissemination. Includes written, spoken, and visual media.

    Occupational Information Network Telemarketers Opens in a new window
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Activities

    The work activities workers rate as most important are shown below.

    1. Selling or Influencing Others

      89% Important

      Convincing people to buy something or to change their minds or actions.

    2. Interacting With Computers

      79% Important

      Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

    3. Communicating with Persons Outside Organization

      74% Important

      Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

    4. Getting Information

      74% Important

      Looking for, getting and understanding different kinds of information.

    5. Building Good Relationships

      67% Important

      Building and keeping constructive and cooperative working relationships with others.

    Occupational Information Network Telemarketers Opens in a new window
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

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