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Job Outlook

An Australian Government Initiative


Public Relations Professionals

Job Prospects

Data on Job Outlook are updated on a yearly basis and are compiled from national statistics which may not reflect either regional variations or more recent changes in employment conditions.

  • Over the five years to November 2019, the number of job openings for Public Relations Professionals is expected to be average (between 10,001 and 25,000). Job openings count both employment growth and turnover (defined as workers leaving their occupation for other employment or leaving the workforce). Further information about job openings and projected employment growth is available on the Help page.
  • Employment for this occupation rose very strongly (in percentage terms) in the past five years and rose moderately in the long-term (ten years). Looking forward, employment for Public Relations Professionals to November 2020 is expected to grow strongly.
  • This is a medium sized occupation (22,000 in November 2015) suggesting that opportunities may be limited in some regions.
  • Public Relations Professionals have an average proportion of full-time jobs (73.6 per cent). For Public Relations Professionals working full-time, average weekly hours are 40.9 (compared to 40.2 for all occupations) and earnings are average - in the fifth decile. Unemployment for Public Relations Professionals is average.
  • The most common level of educational attainment for Public Relations Professionals is Bachelor degree (64.9 per cent).
  • Public Relations Professionals are mainly employed in: Professional, Scientific and Technical Services; Public Administration and Safety; and Information Media and Telecommunications.

Key Indicators

Key Indicators graph - see table below for a summary

This table shows how this occupation compares with other occupations on 9 key measures: employment size; full-time share of employment; earnings; unemployment; employment growth over the past 2, 5 and 10 years; future growth (projected growth rate over 5 years); and future job openings (estimated number of vacancies due to employment growth and turnover). The Future Growth indicator is based on growth in percentage terms, while the Future Job Openings indicator is based on an estimated number of vacancies. A small occupation with a strong Future Growth score may have a weak Job Openings score, while a large occupation with a weak Future Growth score may have a strong Job Openings score, as even a small percentage change can result in a relatively large number of new jobs.

How many workers are employed in this occupation?22,0006
How many work full-time (% share)?73.64
What are the weekly earnings for full-time workers ($ before tax)?11105
How does unemployment compare with other occupations?average5
What has been the long-term employment growth - 10 years (%)?17.66
What has been the medium-term employment growth - 5 years (%)?26.49
What has been the short-term employment growth - 2 years (%)?8.27
What will be the likely future employment growth for the next five years?strong growth8
What will be the level of future job openings?average6

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