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Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Specialisations: Brand Manager, Category Manager, Product Manager, Sales Promotion Officer
Earnings are for full-time workers before tax, excluding superannuation. Earnings are a guide only and can vary greatly.
Likely change in the number of jobs over the next 5 years, based on the Department of Employment projections.
Skill Level is the education or training usually needed to do well in this job. Relevant experience is sometimes viewed just as highly.
Employment Size is the number of people who work in this job in Australia.
An above average unemployment rate shows people who do this job are more likely to be out of work than people who do other jobs.
Full-time workers usually work 35 hours or more a week (in all their jobs combined).
This is a very large occupation employing 55,000 workers. Over the past 5 years the number of jobs has grown strongly.Strong growth is expected in the future. New jobs and turnover from workers leaving may create between 25,001 and 50,000 job openings over the 5 years to 2020.
A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job. Over half of workers have a university degree. A high level of creativity may also be important.
If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job. The pathway that is right for you will depend on your skills and interests.
It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.
Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.
The topics, subjects, or knowledge areas workers rate as most important are shown below.
English language including the meaning and spelling of words, rules of composition, and grammar.
Media production, communication, and dissemination. Includes written, spoken, and visual media.
Planning and coordination of people and resources.
Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.
Advertising and Promotions Managers Opens in a new windowO*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
The work activities workers rate as most important are shown below.
Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.
Using your own ideas to developing, designing, or creating something new.
Using information to work out the best solution and solve problems.
Looking for, getting and understanding different kinds of information.
Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.