Retail Managers organise and control the operations of establishments which provide retail services.

A skill level equal to an Associate Degree, Advanced Diploma or Diploma, or at least 3 years of relevant experience is usually needed. Many workers have Year 12 as their highest level of education. Even with a qualification, experience or on-the-job training is usually needed. Registration or licensing may be required.

Tasks

  • determining product mix, stock levels and service standards
  • formulating and implementing purchasing and marketing policies, and setting prices
  • promoting and advertising the establishment's goods and services
  • selling goods and services to customers and advising them on product use
  • maintaining records of stock levels and financial transactions
  • undertaking budgeting for the establishment
  • controlling selection, training and supervision of staff
  • ensuring compliance with occupational health and safety regulations

Job Titles

  • Retail or Shop Manager
  • Antique Dealer
  • Betting Agency Manager
  • Hair or Beauty Salon Manager
  • Post Office Manager
  • Travel Agency Manager
  • Retail or Shop Manager

    Manages a retail trading establishment.

    Specialisations: Fast Food Manager, Retail Bakery Manager, Newsagent

  • Antique Dealer

    Buys and sells antiques such as furniture, art, jewellery and china. May also clean, restore and value antiques. Registration or licensing may be required.

  • Betting Agency Manager

    Manages a branch of a betting agency. Registration or licensing is required.

  • Hair or Beauty Salon Manager

    Manages a hairdressing or beauty salon. Registration or licensing may be required.

  • Post Office Manager

    Manages a post office.

  • Travel Agency Manager

    Manages a travel agency. Registration or licensing may be required.

Fast Facts

  • Avg. Weekly Pay

    $1,000 Before Tax
  • Future Growth

    moderate
  • Skill Level

    Associate Degree or Diploma
  • Employment Size

    235200
  • Unemployment

    average
  • Male Share

    53.4%
  • Female Share

    46.6%
  • Full-Time Share

    82.8%

Find Vacancies

This is a very large occupation employing 235,200 workers. Over the past 5 years the number of jobs has grown.
Moderate growth is expected in the future. New jobs and turnover from workers leaving may create more than 50,000 job openings over the 5 years to 2020.

  • Retail Managers work in most parts of Australia.
  • They mainly work in: Retail Trade; Accommodation and Food Services; and Manufacturing.
  • Full-time work is very common. Full-time workers, on average, work 44.9 hours per week (compared to the all jobs average of 40 hours).
  • Average earnings for full-time workers are around $1,000 per week (below the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • The average age is 42 years (compared to the all jobs average of 40 years).
  • Around 5 in 10 workers are male.
  • In 2016, the unemployment rate was similar to the average.

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Employment trend data to November 2015 and Department of Employment projections to 2020.
YearNumber of Workers
2005194300
2006215100
2007230000
2008222100
2009224500
2010229100
2011234800
2012220900
2013238300
2014228700
2015235200
2020246500

Weekly Earnings

Full-time Earnings

All Jobs Average

Weekly Earnings (before tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsRetail ManagersAll Jobs Average
Full-Time Earnings10001230

Hours

Weekly Hours Worked

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Hours actually worked by people who usually work full-time, and share of employment by full-time and part-time status, for this job compared to the all jobs average.
CategoryRetail ManagersAll Jobs Average
Full-time82.868.4
Part-time17.231.6
Average Weekly Hours (full-time)44.940

Main Industries

Top Industries

Main Employing Industries (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Retail Trade66.2
Accommodation and Food Services12.8
Manufacturing4.3
Wholesale Trade4
Other Industries12.7

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateRetail ManagersAll Jobs Average
NSW27.731.8
VIC27.325.5
QLD21.419.8
SA7.96.8
WA11.211.2
TAS2.32
NT0.91.1
ACT1.41.8

Age Profile

Age Profile (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketRetail ManagersAll Jobs AverageAll Jobs Average
15-192-5.45.4
20-247.8-9.99.9
25-3424.2-23.423.4
35-4421.6-21.721.7
45-5422.8-21.121.1
55-5910.5-8.78.7
60-645.9-5.95.9
65 and Over5.2-3.83.8

Gender

Male Share

Female Share

Gender (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Male and female share of employment in this job compared to the all jobs average.
CategoryRetail ManagersCategoryAll Jobs Average
Males53.4Males53.6
Females46.6Females46.4

Education Level

Top Education Levels

Highest Level of Education (% share)

Source: ABS, Education and Work (2016). Findings based on use of ABS TableBuilder data. Highest qualification completed by workers in this job (in any field of study). Skill level requirements can change over time, the qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationRetail ManagersAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate3.6-8.68.6
Bachelor degree12.9-17.917.9
Advanced Diploma/Diploma14.2-10.110.1
Certificate III/IV20.5-18.918.9
Year 1230-18.718.7
Years 11 & 1014.2-17.717.7
Below Year 104.6-8.18.1

A skill level equal to an Associate Degree, Advanced Diploma or Diploma, or at least 3 years of relevant experience is usually needed. Many workers have Year 12 as their highest level of education. Even with a qualification, experience or on-the-job training is usually needed. Registration or licensing may be required.

If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job.
The pathway that is right for you will depend on your skills and interests.

It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.

Employers look for Retail Managers who provide good customer service, have strong people skills, are organised and well presented. Employers also value responsible and trustworthy managers.

Knowledge

The topics, subjects, or knowledge areas workers rate as most important are shown below.

  1. Customer and Personal Service

    90% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. Sales and Marketing

    80% Important

    Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  3. Administration and Management

    75% Important

    Planning and coordination of people and resources.

  4. Mathematics

    70% Important

    Arithmetic, algebra, geometry, calculus, or statistics.

  5. English Language

    69% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

Occupational Information Network First-Line Supervisors/Managers of Retail Sales Workers Opens in a new window
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

The work activities workers rate as most important are shown below.

  1. Performing for or Working Directly with the Public

    85% Important

    Performing for, or speaking with, the public. This includes speaking on television, serving customers in restaurants and stores, and receiving clients or guests.

  2. Getting Information

    81% Important

    Looking for, getting and understanding different kinds of information.

  3. Organizing, Planning, and Prioritizing Work

    78% Important

    Deciding on goals and putting together a detailed plan to get the work done.

  4. Communicating with Supervisors, Peers, or Staff

    75% Important

    Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.

  5. Resolving Conflicts and Negotiating with Others

    74% Important

    Handling complaints, settling disputes, and resolving conflicts, and negotiating with people.

Occupational Information Network First-Line Supervisors/Managers of Retail Sales Workers Opens in a new window
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

go to top