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An Australian Government Initiative


Advertising and Marketing Professionals


Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services. The links below provide quick access to basic information for this occupation.  Greater detail can be found using any of the page tabs above. A one page printable summary of the key statistics for this occupation can also be found under the Reports and Links tab above. Just click on the tab and follow the link for Occupational Bulletin.


This occupation may include associated occupations with varying tasks.

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Job Titles

  • Advertising Specialist
  • Market Research Analyst
  • Marketing Specialist

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