Tourism and Travel Advisers plan and organise travel and accommodation for clients, and provide travel and accommodation information to tourists.

A Certificate II or III, or at least 1 year of relevant experience, is usually needed. Around one third of workers have Year 12 as their highest level of education. Sometimes experience or on-the-job training is needed in addition to a qualification.

Tasks

  • determining clients' requirements for travel, accommodation and special interests
  • suggesting itineraries based on available travel routes and cost, availability and convenience of transport
  • making and confirming travel and accommodation reservations and informing clients of bus, plane, ship and train connections
  • notifying clients of travel dates, baggage limits, and medical and visa requirements
  • providing information on tourist attractions and tour availability, and procedures for dealing with lost and stolen documents
  • assisting with travel clearances
  • collecting payments and issuing clients' itineraries, relevant documentation, tickets for travel and vouchers for accommodation
  • providing information on travel insurance, relevant government regulations such as customs regulations, and use of credit cards and traveller's cheques
  • answering inquiries from tourists and offering suggestions about tours, travel routes, accommodation and local customs
  • providing literature and information on local and interstate tours and places of interest
  • discussing transport availability and cost
  • may work in a call centre

Job Titles

  • Tourist Information Officer
  • Travel Consultant
  • Tourist Information Officer (also called Tourist Adviser)

    Provides travel and accommodation information to tourists. May work in a call centre.

  • Travel Consultant (also called Travel Agent)

    Plans travel, accommodation and associated arrangements for clients and makes travel bookings. May work in a call centre.

    Specialisations: Business Travel Consultant, Domestic Travel Consultant, International Travel Consultant

Fast Facts

  • Avg. Weekly Pay

    $1,080 Before Tax
  • Future Growth

    very strong
  • Skill Level

    Certificate II or III
  • Employment Size

    25600
  • Unemployment

    average
  • Male Share

    27.1%
  • Female Share

    72.9%
  • Full-Time Share

    77.4%

Find Vacancies

This is a large occupation employing 25,600 workers. Over the past 5 years the number of jobs has grown.
Very strong growth is expected in the future. New jobs and turnover from workers leaving may create between 10,001 and 25,000 job openings over the 5 years to 2020.

  • Tourism and Travel Advisers work in most parts of Australia.
  • They mainly work in: Administrative and Support Services; Public Administration and Safety; and Transport, Postal and Warehousing.
  • Full-time work is common. Full-time workers, on average, work 37.9 hours per week (compared to the all jobs average of 40 hours).
  • Average earnings for full-time workers are around $1,080 per week (below the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • The average age is 36 years (compared to the all jobs average of 40 years).
  • Around 7 in 10 workers are female.
  • In 2016, the unemployment rate was similar to the average.

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Employment trend data to November 2015 and Department of Employment projections to 2020.
YearNumber of Workers
200519700
200618000
200724500
200826600
200923000
201023700
201124300
201219400
201323200
201425500
201525600
202032900

Weekly Earnings

Full-time Earnings

All Jobs Average

Weekly Earnings (before tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsTourism and Travel AdvisersAll Jobs Average
Full-Time Earnings10801230

Hours

Weekly Hours Worked

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Hours actually worked by people who usually work full-time, and share of employment by full-time and part-time status, for this job compared to the all jobs average.
CategoryTourism and Travel AdvisersAll Jobs Average
Full-time77.468.4
Part-time22.631.6
Average Weekly Hours (full-time)37.940

Main Industries

Top Industries

Main Employing Industries (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Administrative and Support Services83.9
Public Administration and Safety5.6
Transport, Postal and Warehousing3.5
Health Care and Social Assistance2.4
Other Industries4.6

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateTourism and Travel AdvisersAll Jobs Average
NSW34.331.8
VIC23.325.5
QLD20.719.8
SA76.8
WA11.611.2
TAS2.12
NT0.41.1
ACT0.51.8

Age Profile

Age Profile (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketTourism and Travel AdvisersAll Jobs AverageAll Jobs Average
15-190.2-5.45.4
20-2414.3-9.99.9
25-3430.3-23.423.4
35-4425.8-21.721.7
45-5415.1-21.121.1
55-597.9-8.78.7
60-641.6-5.95.9
65 and Over4.9-3.83.8

Gender

Male Share

Female Share

Gender (% share)

Source: Based on ABS Labour Force Survey, annual average 2016, Cat. No. 6291.0.55.003: Customised Report. Male and female share of employment in this job compared to the all jobs average.
CategoryTourism and Travel AdvisersCategoryAll Jobs Average
Males27.1Males53.6
Females72.9Females46.4

Education Level

Top Education Levels

Highest Level of Education (% share)

No data is available for the selected graph for this Occupation.

A Certificate II or III, or at least 1 year of relevant experience, is usually needed.
Around one third of workers have Year 12 as their highest level of education. Sometimes experience or on-the-job training is needed in addition to a qualification.

If you are interested in this style of work, there are a wide range of training options available that could lead to this or a similar job.
The pathway that is right for you will depend on your skills and interests.

It is a good idea to speak to industry bodies, employers, and workers to learn more about the skills and qualifications you will need.

Employers look for Tourism and Travel Advisers who provide good customer service, can communicate clearly and have strong people skills.

Knowledge

The topics, subjects, or knowledge areas workers rate as most important are shown below.

  1. Customer and Personal Service

    85% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. English Language

    79% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Sales and Marketing

    78% Important

    Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  4. Geography

    69% Important

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  5. Computers and Electronics

    67% Important

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Occupational Information Network Travel Agents Opens in a new window
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

The work activities workers rate as most important are shown below.

  1. Interacting With Computers

    92% Important

    Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

  2. Getting Information

    91% Important

    Looking for, getting and understanding different kinds of information.

  3. Communicating with Persons Outside Organization

    85% Important

    Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

  4. Performing for or Working Directly with the Public

    81% Important

    Performing for, or speaking with, the public. This includes speaking on television, serving customers in restaurants and stores, and receiving clients or guests.

  5. Building Good Relationships

    79% Important

    Building and keeping constructive and cooperative working relationships with others.

Occupational Information Network Travel Agents Opens in a new window
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration. The information on this site is derived from the US Department of Labor O*NET Database Version 21.2

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