Overview
Advertising and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Tasks
This occupation may include associated occupations with varying tasks.
- formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
- directing the development of initiatives for new products, marketing and advertising campaigns
- organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
- directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
- directing sales methods and arrangements by setting prices and credit arrangements
Job Titles
- Advertising and Public Relations Manager
- Sales and Marketing Manager