Graphic and Web Designers, and Illustrators design information for visual and audio communication, publication and display using print, film, electronic, digital and other forms of visual and audio media.

A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job. Around half of workers have a university degree. A high level of creativity may also be important.

Tasks

  • determining the objectives and constraints of the design brief by consulting with clients and stakeholders
  • undertaking research and analysing functional communication requirements
  • formulating design concepts for the subject to be communicated
  • preparing sketches, diagrams, illustrations and layouts to communicate design concepts
  • negotiating design solutions with clients, management, sales and production staff
  • selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display
  • detailing and documenting the selected design for production
  • supervising or carrying out production in the chosen media
  • may archive information for future client use

Job Titles

  • Graphic Designer, or Graphic Artist
  • Illustrator
  • Multimedia, Digital Media, or Interactive Media Designer
  • Web Designer
  • Graphic Designer, or Graphic Artist

    Plans, designs, develops and prepares information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.

    Specialisations: Exhibition Designer, Film and Video Graphics Designer, Publication Designer

  • Illustrator

    Plans, designs, develops, and prepares pictures and diagrams to communicate messages, clarify meaning, assist in presentations and illustrate stories, using traditional and digital media such as drawing, painting, drafting, collage, models, photography, and image capture and manipulation software.

    Specialisations: Animator, Cartoonist, Technical Illustrator

  • Multimedia, Digital Media, or Interactive Media Designer

    Plans, designs and develops the production of digitally delivered information, promotional content, instructional material and entertainment through online and recorded digital media using static and animated information, text, pictures, video and sound to produce information and entertainment tailored to an intended audience and purpose.

    Specialisations: Instructional Designer

  • Web Designer

    Plans, designs, develops and prepares information for Internet publication with particular emphasis on the user interface, ease of navigation and location of information using text, pictures, animation, sound, colours, layout and data sources to deliver information tailored to an intended audience and purpose.

Fast Facts

  • $1,150 Weekly Pay
  • 59,200 workers Employment Size
  • Very strong Future Growth
  • Very high skill Skill level rating
  • Average unemployment Unemployment
  • 75.0% Full-Time Full-Time Share
  • 37.8 hours Average full-time
  • 33.5 years Average age
  • 48.5% female Gender Share

The number of Graphic and Web Designers, and Illustrators grew strongly over the past 5 years and is expected to grow very strongly over the next 5 years:
from 59,200 in 2017 to 68,700 by 2022.
There are likely to be around 30,000 job openings over this time from workers leaving and new jobs being created.

  • Size: This is a very large occupation.
  • Unemployment: Unemployment was average in 2017.
  • Location: Graphic and Web Designers, and Illustrators work in many regions of Australia. Many work in New South Wales or Victoria.
  • Industries: Most work in Professional, Scientific and Technical Services; Information Media and Telecommunications; and Manufacturing.
  • Earnings: Full-time workers earn around $1,150 per week (similar to the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • Full-time: Many work full-time (75%, similar to the all jobs average of 68.4%).
  • Hours: Full-time workers spend around 37.8 hours per week at work (compared to the all jobs average of 40.0 hours).
  • Age: The average age is 34 years (compared to the all jobs average of 40 years).
  • Gender: 48.5% of workers are female (compared to the all jobs average of 46.7%).

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2017 and Department of Jobs and Small Business projections to 2022.
YearNumber of Workers
200740800
200842800
200945100
201043500
201156400
201251600
201353900
201449700
201549000
201650900
201759200
202268700

Weekly Earnings

Weekly Earnings (Before Tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsGraphic and Web Designers, and IllustratorsAll Jobs Average
Full-Time Earnings11501230

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Professional, Scientific and Technical Services53.4
Information Media and Telecommunications12.5
Manufacturing9.2
Retail Trade5.6
Other Industries19.3

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateGraphic and Web Designers, and IllustratorsAll Jobs Average
NSW42.431.6
VIC31.726.2
QLD12.919.7
SA4.96.7
WA6.810.8
TAS0.42.0
NT0.21.1
ACT0.71.8

Age Profile

Age Profile (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketGraphic and Web Designers, and IllustratorsAll Jobs AverageAll Jobs Average
15-191.0-5.25.2
20-2411.2-9.99.9
25-3442.9-23.623.6
35-4425.8-21.721.7
45-5413.7-20.820.8
55-592.8-8.88.8
60-641.9-6.06.0
65 and Over0.7-4.04.0

Education Level

Highest Level of Education (% Share)

Source: ABS, Education and Work (2016). Findings based on use of ABS TableBuilder data. Highest qualification completed by workers in this job (in any field of study). Skill level requirements can change over time, the qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationGraphic and Web Designers, and IllustratorsAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate12.5-8.68.6
Bachelor degree38.8-17.917.9
Advanced Diploma/Diploma24.5-10.110.1
Certificate III/IV7.8-18.918.9
Year 1214.3-18.718.7
Years 11 & 102-17.717.7
Below Year 100-8.18.1

A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job.
Around half of workers have a university degree. A high level of creativity may also be important.

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Information and Communications Technology VET training pathways and Printing & Graphic Arts VET training pathways on the AAPathways website.

The course listings on this page are provided by Good Education Group.

Employers look for Graphic and Web Designers, and Illustrators who have good interpersonal skills, work well in a team and are creative and innovative. Employers also value computer literacy.

Knowledge

These are important topics, subjects or knowledge areas.

  1. Communications and Media

    90% Important

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  2. Design

    89% Important

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  3. Fine Arts

    84% Important

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  4. Computers and Electronics

    78% Important

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  5. English Language

    69% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-1014.00 - Multimedia Artists and Animators.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

These are kinds of activities workers regularly do in this job.

  1. Interacting With Computers

    100% Important

    Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

  2. Thinking Creatively

    94% Important

    Using your own ideas to developing, designing, or creating something new.

  3. Updating and Using Relevant Knowledge

    87% Important

    Keeping up-to-date with technology and new ideas.

  4. Communicating with Persons Outside Organization

    82% Important

    Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

  5. Making Decisions and Solving Problems

    82% Important

    Using information to work out the best solution and solve problems.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-1014.00 - Multimedia Artists and Animators.

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