Tourism and Travel Advisers plan and organise travel and accommodation for clients, and provide travel and accommodation information to tourists.

A Certificate II or III, or at least 1 year of relevant experience, is usually needed. Around one third of workers have Year 12 as their highest level of education. Sometimes experience or on-the-job training is needed in addition to a qualification.

Tasks

  • determining clients' requirements for travel, accommodation and special interests
  • suggesting itineraries based on available travel routes and cost, availability and convenience of transport
  • making and confirming travel and accommodation reservations and informing clients of bus, plane, ship and train connections
  • notifying clients of travel dates, baggage limits, and medical and visa requirements
  • providing information on tourist attractions and tour availability, and procedures for dealing with lost and stolen documents
  • assisting with travel clearances
  • collecting payments and issuing clients' itineraries, relevant documentation, tickets for travel and vouchers for accommodation
  • providing information on travel insurance, relevant government regulations such as customs regulations, and use of credit cards and traveller's cheques
  • answering inquiries from tourists and offering suggestions about tours, travel routes, accommodation and local customs
  • providing literature and information on local and interstate tours and places of interest
  • discussing transport availability and cost
  • may work in a call centre

Job Titles

  • Tourist Information Officer
  • Travel Consultant
  • Tourist Information Officer (also called Tourist Adviser)

    Provides travel and accommodation information to tourists. May work in a call centre.

  • Travel Consultant (also called Travel Agent)

    Plans travel, accommodation and associated arrangements for clients and makes travel bookings. May work in a call centre.

    Specialisations: Business Travel Consultant, Domestic Travel Consultant, International Travel Consultant

Fast Facts

  • $1,080 Weekly Pay
  • 22,500 workers Employment Size
  • Moderate Future Growth
  • Lower skill Skill level rating
  • Higher unemployment Unemployment
  • 77.5% Full-Time Full-Time Share
  • 39.1 hours Average full-time
  • 37 years Average age
  • 79.1% female Gender Share

The number of Tourism and Travel Advisers grew moderately over the past 5 years and is expected to grow moderately over the next 5 years:
from 22,500 in 2017 to 24,100 by 2022.
There are likely to be around 12,000 job openings over this time from workers leaving and new jobs being created.

  • Size: This is a medium sized occupation.
  • Unemployment: Unemployment was above average in 2017.
  • Location: Tourism and Travel Advisers work in most regions of Australia.
  • Industries: Most work in Administrative and Support Services; Transport, Postal and Warehousing; and Professional, Scientific and Technical Services.
  • Earnings: Full-time workers earn around $1,080 per week (below the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • Full-time: Many work full-time (77.5%, higher than the all jobs average of 68.4%).
  • Hours: Full-time workers spend around 39.1 hours per week at work (compared to the all jobs average of 40.0 hours).
  • Age: The average age is 37 years (compared to the all jobs average of 40 years).
  • Gender: 79.1% of workers are female (compared to the all jobs average of 46.7%).

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2017 and Department of Jobs and Small Business projections to 2022.
YearNumber of Workers
200723900
200822900
200925300
201023600
201123600
201221600
201323100
201423100
201526100
201625100
201722500
202224100

Weekly Earnings

Weekly Earnings (Before Tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsTourism and Travel AdvisersAll Jobs Average
Full-Time Earnings10801230

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Administrative and Support Services86.1
Transport, Postal and Warehousing5.2
Professional, Scientific and Technical Services2.4
Accommodation and Food Services1.8
Other Industries4.5

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateTourism and Travel AdvisersAll Jobs Average
NSW31.331.6
VIC23.726.2
QLD21.919.7
SA6.96.7
WA11.110.8
TAS2.82.0
NT0.51.1
ACT1.91.8

Age Profile

Age Profile (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketTourism and Travel AdvisersAll Jobs AverageAll Jobs Average
15-190.1-5.25.2
20-2411.0-9.99.9
25-3431.5-23.623.6
35-4425.8-21.721.7
45-5419.8-20.820.8
55-594.3-8.88.8
60-643.7-6.06.0
65 and Over3.9-4.04.0

Education Level

Highest Level of Education (% Share)

No data is available for the selected graph for this Occupation.

A Certificate II or III, or at least 1 year of relevant experience, is usually needed.
Around one third of workers have Year 12 as their highest level of education. Sometimes experience or on-the-job training is needed in addition to a qualification.

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Tourism, Travel and Hospitality VET training pathways on the AAPathways website.

The course listings on this page are provided by Good Education Group.

Employers look for Tourism and Travel Advisers who provide good customer service, can communicate clearly and have strong people skills.

Knowledge

These are important topics, subjects or knowledge areas.

  1. Customer and Personal Service

    85% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. English Language

    79% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Sales and Marketing

    78% Important

    Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  4. Geography

    69% Important

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  5. Computers and Electronics

    67% Important

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-3041.00 - Travel Agents.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

These are kinds of activities workers regularly do in this job.

  1. Interacting With Computers

    92% Important

    Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

  2. Getting Information

    91% Important

    Looking for, getting and understanding different kinds of information.

  3. Communicating with Persons Outside Organization

    85% Important

    Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

  4. Performing for or Working Directly with the Public

    81% Important

    Performing for, or speaking with, the public. This includes speaking on television, serving customers in restaurants and stores, and receiving clients or guests.

  5. Building Good Relationships

    79% Important

    Building and keeping constructive and cooperative working relationships with others.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-3041.00 - Travel Agents.

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