Models and Sales Demonstrators wear and display clothing and accessories and pose for art and photography, and demonstrate goods at commercial premises, exhibitions and private homes.

A Year 10 Certificate, Certificate I, or a short period of on-the-job training is sometimes needed, but is not necessary. Around two in five workers have Year 12 as their highest level of education.

Tasks

  • modelling garments, footwear and fashion accessories for customers, sales personnel and fashion designers
  • posing for television, video and cinema commercials and for still photographs which appear in magazines, newspapers, catalogues and on billboards
  • posing as subjects for paintings, sculptures and other types of art
  • setting up displays and demonstrating goods to commercial customers and guests in private homes
  • answering questions and offering advice on the use of goods
  • selling goods or directing purchasers to sales counters
  • undertaking merchandising of goods in retail outlets and ensuring there is adequate stock attractively presented for sale
  • taking orders and making arrangements for payment, delivery and collection
  • offering sample goods and distributing catalogues and other literature advertising goods for sale

Job Titles

  • Model
  • Sales Demonstrator, or Merchandiser
  • Model

    Wears and displays clothing and accessories, and poses for photographs, paintings, sculptures and other types of art.

  • Sales Demonstrator, or Merchandiser

    Displays and demonstrates goods at commercial premises, exhibitions and private homes.

Fast Facts

  • $860 Weekly Pay
  • 9,400 workers Employment Size
  • Stable Future Growth
  • Entry level Skill level rating
  • Higher unemployment Unemployment
  • 28.1% Full-Time Full-Time Share
  • Unavailable Average full-time
  • 45 years Average age
  • 77.6% female Gender Share

The number of Models and Sales Demonstrators fell over the past 5 years and is expected to stay fairly stable over the next 5 years:
from 9,400 in 2017 to 9,400 by 2022.
There are likely to be around 4,000 job openings over this time from workers leaving and new jobs being created.

  • Size: This is a small occupation.
  • Unemployment: Unemployment was above average in 2017.
  • Location: Models and Sales Demonstrators work in most regions of Australia.
  • Industries: Most work in Retail Trade; Wholesale Trade; and Professional, Scientific and Technical Services.
  • Earnings: Full-time workers earn around $860 per week (lower than the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • Full-time: Less than half work full-time (28.1%, fewer than the all jobs average of 68.4%), showing there are many opportunites to work part-time.
  • Age: The average age is 45 years (compared to the all jobs average of 40 years). Many workers are 45 years or older (50.2%).
  • Gender: 77.6% of workers are female (compared to the all jobs average of 46.7%).

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2017 and Department of Jobs and Small Business projections to 2022.
YearNumber of Workers
200710200
20089400
200913700
201010300
201110400
20129900
201310900
201411900
20159000
20169100
20179400
20229400

Weekly Earnings

Weekly Earnings (Before Tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsModels and Sales DemonstratorsAll Jobs Average
Full-Time Earnings8601230

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Retail Trade41.8
Wholesale Trade20.4
Professional, Scientific and Technical Services15.0
Manufacturing9.0
Other Industries13.8

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateModels and Sales DemonstratorsAll Jobs Average
NSW30.431.6
VIC28.426.2
QLD22.719.7
SA5.86.7
WA9.110.8
TAS1.92.0
NT0.81.1
ACT0.91.8

Age Profile

Age Profile (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketModels and Sales DemonstratorsAll Jobs AverageAll Jobs Average
15-190.0-5.25.2
20-245.6-9.99.9
25-3413.0-23.623.6
35-4431.2-21.721.7
45-5423.5-20.820.8
55-5911.5-8.88.8
60-6412.7-6.06.0
65 and Over2.5-4.04.0

Education Level

Highest Level of Education (% Share)

No data is available for the selected graph for this Occupation.

A Year 10 Certificate, Certificate I, or a short period of on-the-job training is sometimes needed, but is not necessary.
Around two in five workers have Year 12 as their highest level of education.

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Retail Services VET training pathways on the AAPathways website.

The course listings on this page are provided by Good Education Group.

Employers look for Models and Sales Demonstrators who interact well with others, provide good customer service and are reliable.

Knowledge

These are important topics, subjects or knowledge areas.

  1. Customer and Personal Service

    80% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. English Language

    74% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Sales and Marketing

    74% Important

    Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  4. Food Production

    66% Important

    Planting, growing, and harvesting food (both plant and animal), including storage and handling.

  5. Public Safety and Security

    60% Important

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9011.00 - Demonstrators and Product Promoters.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

These are kinds of activities workers regularly do in this job.

  1. Performing for or Working Directly with the Public

    95% Important

    Performing for, or speaking with, the public. This includes speaking on television, serving customers in restaurants and stores, and receiving clients or guests.

  2. Selling or Influencing Others

    94% Important

    Convincing people to buy something or to change their minds or actions.

  3. Building Good Relationships

    83% Important

    Building and keeping constructive and cooperative working relationships with others.

  4. Communicating with Persons Outside Organization

    81% Important

    Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

  5. Communicating with Supervisors, Peers, or Staff

    76% Important

    Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9011.00 - Demonstrators and Product Promoters.

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