Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

A Year 10 Certificate, Certificate I, or a short period of on-the-job training is sometimes needed, but is not necessary to work in this job.

Tasks

  • working from scripts and lists of contacts to promote goods and services by telephone
  • creating interest in goods and services, and seeking a sale or agreement to see sales representatives
  • arranging processing and despatch of goods and services, information kits and brochures to customers
  • arranging appointments for sales representatives
  • recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
  • reporting competitor activities and issues raised by contacts for attention by managers
  • maintaining statistics of calls made and successes achieved
  • submitting periodic reports on telemarketing activities and results
  • may work in a call centre

Job Titles

  • Telemarketer

    Fast Facts

    • Unavailable Weekly Pay
    • 9,600 workers Employment Size
    • Decline Future Growth
    • Entry level Skill level rating
    • Higher unemployment Unemployment
    • 56.1% Full-Time Full-Time Share
    • 37.8 hours Average full-time
    • 37 years Average age
    • 57.3% female Gender Share

    The number of Telemarketers fell over the past 5 years and is expected to fall over the next 5 years:
    from 9,600 in 2017 to 9,000 by 2022.
    There are likely to be around 3,000 job openings over this time from workers leaving and new jobs being created.

    • Size: This is a small occupation.
    • Unemployment: Unemployment was above average in 2017.
    • Location: Telemarketers work in most regions of Australia.
    • Industries: They work in many industries such as Administrative and Support Services; Information Media and Telecommunications; and Health Care and Social Assistance.
    • Full-time: More than half work full-time (56.1%, similar to the all jobs average of 68.4%), but there are many opportunites to work part-time.
    • Hours: Full-time workers spend around 37.8 hours per week at work (compared to the all jobs average of 40.0 hours).
    • Age: The average age is 37 years (compared to the all jobs average of 40 years).
    • Gender: 57.3% of workers are female (compared to the all jobs average of 46.7%).

    Employment Outlook

    Number of Workers

    Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2017 and Department of Jobs and Small Business projections to 2022.
    YearNumber of Workers
    200715500
    200813900
    200913100
    201011100
    201110800
    201212500
    201310200
    20149000
    201510700
    20167100
    20179600
    20229000

    Weekly Earnings

    Weekly Earnings (Before Tax)

    No data is available for the selected graph for this Occupation.

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Administrative and Support Services24.4
    Information Media and Telecommunications11.8
    Health Care and Social Assistance11.6
    Financial and Insurance Services10.3
    Other Industries41.9

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateTelemarketersAll Jobs Average
    NSW39.431.6
    VIC25.526.2
    QLD28.719.7
    SA3.56.7
    WA1.910.8
    TAS0.32.0
    NT0.31.1
    ACT0.41.8

    Age Profile

    Age Profile (% Share)

    Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketTelemarketersAll Jobs AverageAll Jobs Average
    15-193.0-5.25.2
    20-2418.1-9.99.9
    25-3426.2-23.623.6
    35-4417.4-21.721.7
    45-5414.0-20.820.8
    55-595.3-8.88.8
    60-648.9-6.06.0
    65 and Over7.2-4.04.0

    Education Level

    Highest Level of Education (% Share)

    No data is available for the selected graph for this Occupation.

    A Year 10 Certificate, Certificate I, or a short period of on-the-job training is sometimes needed, but is not necessary to work in this job.

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.

    The course listings on this page are provided by Good Education Group.

    Employers look for Telemarketers who can communicate clearly with a diverse range of people, are reliable and provide good customer service.

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. Sales and Marketing

      84% Important

      Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    2. English Language

      71% Important

      English language including the meaning and spelling of words, rules of composition, and grammar.

    3. Customer and Personal Service

      63% Important

      Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

    4. Telecommunications

      60% Important

      Transmission, broadcasting, switching, control, and operation of telecommunications systems.

    5. Communications and Media

      55% Important

      Media production, communication, and dissemination. Includes written, spoken, and visual media.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9041.00 - Telemarketers.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Activities

    These are kinds of activities workers regularly do in this job.

    1. Selling or Influencing Others

      89% Important

      Convincing people to buy something or to change their minds or actions.

    2. Interacting With Computers

      79% Important

      Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

    3. Communicating with Persons Outside Organization

      74% Important

      Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

    4. Getting Information

      74% Important

      Looking for, getting and understanding different kinds of information.

    5. Building Good Relationships

      67% Important

      Building and keeping constructive and cooperative working relationships with others.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9041.00 - Telemarketers.

    go to top