Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

    Either extensive experience or a formal qualification in business administration, marketing or commerce is needed to work as an Advertising, Public Relations or Sales Manager. VET (Vocational Education and Training) and university are both common study pathways for Advertising, Public Relations and Sales Manager.

    Tasks

    • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
    • directing the development of initiatives for new products, marketing and advertising campaigns
    • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
    • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
    • directing sales methods and arrangements by setting prices and credit arrangements

    More about Advertising, Public Relations and Sales Manager

    All Advertising, Public Relations and Sales Manager

    All Advertising, Public Relations and Sales Manager

    • $2,224 Weekly Pay
    • Strong Future Growth
    • Lower unemployment Unemployment
    • 145,600 workers Employment Size
    • Very high skill Skill level rating
    • 89% Full-Time Full-Time Share
    • 46 hours Average full-time
    • 41 years Average age
    • 41% female Gender Share

    The number of people working as Advertising, Public Relations and Sales Manager (in their main job) grew strongly over the past 5 years and is expected to grow strongly over the next 5 years:
    from 145,600 in 2018 to 159,900 by 2023.
    Job openings can come from new jobs being created, but most come from turnover (workers leaving).
    There are likely to be around 83,000 job openings over 5 years (that's about 16,600 a year).

    • Size: This is a very large occupation.
    • Unemployment: Unemployment was below average in 2018.
    • Location: Many Advertising, Public Relations and Sales Manager work in New South Wales.
    • Industries: They work in many industries such as Wholesale Trade; Professional, Scientific and Technical Services; and Retail Trade.
    • Earnings: Full-time workers on an adult wage earn around $2,224 per week (higher than the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
    • Full-time: Most work full-time (89%, much higher than the average of 66%).
    • Hours: Full-time workers spend around 46 hours per week at work (compared to the average of 44 hours).
    • Age: The average age is 41 years (compared to the average of 40 years).
    • Gender: 41% of workers are female (compared to the average of 48%).

    Employment Outlook

    Number of Workers

    Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2018 and Department of Jobs and Small Business projections to 2023.
    YearNumber of Workers
    2008123200
    2009116600
    2010130500
    2011126500
    2012124200
    2013134800
    2014134200
    2015128500
    2016135300
    2017129300.0
    2018145600
    2023159900

    Weekly Earnings

    Weekly Earnings (Before Tax)

    Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
    EarningsAdvertising, Public Relations and Sales ManagerAll Jobs Average
    Full-Time Earnings22241460

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Wholesale Trade13.6
    Professional, Scientific and Technical Services13.4
    Retail Trade12.8
    Manufacturing12.2
    Other Industries48.0

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateAdvertising, Public Relations and Sales ManagerAll Jobs Average
    NSW37.931.6
    VIC28.725.6
    QLD16.720.0
    SA5.57.0
    WA8.510.8
    TAS1.02.0
    NT0.41.0
    ACT1.41.9

    Age Profile

    Age Profile (% Share)

    Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketAdvertising, Public Relations and Sales ManagerAll Jobs AverageAll Jobs Average
    15-190.1-5.05.0
    20-242.5-9.39.3
    25-3424.8-22.922.9
    35-4433.5-22.022.0
    45-5425.5-21.621.6
    55-597.3-9.09.0
    60-643.9-6.06.0
    65 and Over2.3-4.24.2

    Education Level

    Highest Level of Education (% Share)

    Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Type of QualificationAdvertising, Public Relations and Sales ManagerAll Jobs AverageAll Jobs Average
    Post Graduate/Graduate Diploma or Graduate Certificate15.0-10.110.1
    Bachelor degree35.1-21.821.8
    Advanced Diploma/Diploma14.7-11.611.6
    Certificate III/IV10.7-21.121.1
    Year 1216.6-18.118.1
    Year 112.9-4.84.8
    Year 10 and below4.9-12.512.5

    Either extensive experience or a formal qualification in business administration, marketing or commerce is needed to work as an Advertising, Public Relations or Sales Manager. VET (Vocational Education and Training) and university are both common study pathways for Advertising, Public Relations and Sales Manager.

    Thinking about study or training?

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Search and compare thousands of higher education courses, and their entry requirements from different institutions across Australia at Course Seeker website.
    • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
    • You might be interested in Retail Services VET training pathways on the AAPathways website.

    Or check out related courses on Job Outlook.

    Useful links and resources


    The course listings on this page are provided by Good Education Group.

    Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.

    Filter Skills & Knowledge

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. Communications and Media

      76% Skill level

      Media production, communication, and dissemination. Includes written, spoken, and visual media.

    2. English Language

      72% Skill level

      English language including the meaning and spelling of words, rules of composition, and grammar.

    3. Sales and Marketing

      68% Skill level

      Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

    4. Customer and Personal Service

      64% Skill level

      Understanding customer needs, providing good quality service, and measuring customer satisfaction.

    5. Administration and Management

      63% Skill level

      Business principles involved in strategic planning, leadership, and coordinating people and resources.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Filter Work Environment

    Demands

    The physical and social demands workers face most often are shown below.

    1. Electronic Mail

      100% Important

      How often do you use electronic mail?

    2. Telephone

      100% Important

      How often do you talk on the telephone?

    3. Indoors, Heat Controlled

      97% Important

      How often do you work indoors with access to heating or cooling?

    4. Time Pressure

      93% Important

      How often does this job require the worker to meet strict deadlines?

    5. Contact With Others

      93% Important

      How much do you have contact with people (face-to-face, by telephone, or any other way)?

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

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