Public Relations Managers manage the public relations activities within organisations.

Also known as: Communications, Corporate Affairs, Corporate Relations, PR, or Public Affairs Manager.

Specialisations: Community Relations Manager, External Relations Manager, Media Relations Manager.

You usually need a formal qualification in public relations to work as a Public Relations Manager. VET (Vocational Education and Training) and university are both common study pathways for Public Relations Managers.

Tasks

  • Establishes nature of publicity required and ascertains the style of presentation.
  • Allots assignments and appraises submitted work for publication.
  • Examines all available resources and selects, assembles and prepares publicity material.
  • Determines media to be used, and revises and arranges material for presentation or publication.

More about Advertising, Public Relations and Sales Manager

All Advertising, Public Relations and Sales Manager

  • $2,224 Weekly Pay
  • Strong Future Growth
  • Lower unemployment Unemployment

Public Relations Managers

  • 6,400 workers Employment Size
  • Very high skill Skill level rating
  • 83% Full-Time Full-Time Share
  • 45 hours Average full-time
  • 40 years Average age
  • 69% female Gender Share

The number of people working as Public Relations Managers (in their main job) grew very strongly over 5 years:
from 4,900 in 2011 to 6,400 in 2016.

  • Size: This is a small occupation.
  • Location: Public Relations Managers work in many parts of Australia. New South Wales and the Australian Capital Territory have a large share of workers.
  • Industries: They work in many industries such as Public Administration and Safety; Professional, Scientific and Technical Services; and Financial and Insurance Services.
  • Full-time: Most work full-time (83%, much higher than the average of 66%).
  • Hours: Full-time workers spend around 45 hours per week at work (compared to the average of 44 hours).
  • Age: The average age is 40 years (compared to the average of 40 years).
  • Gender: 69% of workers are female (compared to the average of 48%).

Employment Outlook

Number of Workers

No data is available for the selected graph for this Occupation.

Weekly Earnings

Weekly Earnings (Before Tax)

No data is available for the selected graph for this Occupation.

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Public Administration and Safety20.9
Professional, Scientific and Technical Services16.0
Financial and Insurance Services8.9
Education and Training7.3
Other Industries46.9

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StatePublic Relations ManagersAll Jobs Average
NSW39.531.6
VIC27.025.6
QLD11.820.0
SA3.97.0
WA7.510.8
TAS1.32.0
NT0.61.0
ACT8.41.9

Age Profile

Age Profile (% Share)

Source: Based on Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketPublic Relations ManagersAll Jobs AverageAll Jobs Average
15-190.1-5.05.0
20-242.4-9.39.3
25-3428.0-22.922.9
35-4435.6-22.022.0
45-5423.5-21.621.6
55-595.9-9.09.0
60-642.8-6.06.0
65 and Over1.7-4.24.2

Education Level

Highest Level of Education (% Share)

Source: ABS, ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationPublic Relations ManagersAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate27.2-10.110.1
Bachelor degree51.9-21.821.8
Advanced Diploma/Diploma8.3-11.611.6
Certificate III/IV2.9-21.121.1
Year 127.4-18.118.1
Year 110.9-4.84.8
Year 10 and below1.3-12.512.5

You usually need a formal qualification in public relations to work as a Public Relations Manager. VET (Vocational Education and Training) and university are both common study pathways for Public Relations Managers.

Thinking about study or training?

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Search and compare thousands of higher education courses, and their entry requirements from different institutions across Australia at Course Seeker website.
  • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Retail Services VET training pathways on the AAPathways website.

Or check out related courses on Job Outlook.

The course listings on this page are provided by Good Education Group.

Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Customer and Personal Service

    86% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. Sales and Marketing

    81% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  3. English Language

    80% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  4. Communications and Media

    76% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  5. Administration and Management

    64% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2031.00 - Public Relations and Fundraising Managers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic Mail

    100% Important

    How often do you use electronic mail?

  2. Face-to-Face Discussions

    100% Important

    How often do you talk with people face-to-face?

  3. Telephone

    98% Important

    How often do you talk on the telephone?

  4. Contact With Others

    96% Important

    How much do you have contact with people (face-to-face, by telephone, or any other way)?

  5. Deal With External Customers

    95% Important

    How important is it to work with customers or the public?

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2031.00 - Public Relations and Fundraising Managers.

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