Public Relations Managers manage the public relations activities within organisations.
Also known as: Communications, Corporate Affairs, Corporate Relations, PR, or Public Affairs Manager.
Specialisations: Community Relations Manager, External Relations Manager, Media Relations Manager.
Earnings are median for full-time non-managerial employees paid at the adult rate, before tax, including amounts salary sacrificed. These figures are a guide only and should not be used to determine a wage rate.
Source: ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), Customised Report.
The Department of Employment, Skills, Small and Family Business estimates the likely change in number of workers over the next 5 years. Future growth is the likely percentage change, compared to all other occupations. Possible ratings are
A lower unemployment rate shows people who work in this job are less likely to be out of work than people who work in other jobs.
Employment size is the number of workers who do this as their main job.
Sources: ABS Labour Force Survey (custom trend) for 4-digit occupations (e.g., ANZSCO ID 1112) and 2016 Census for 6-digit occupations (e.g., ANZSCO ID 111211). As the figures come from different sources, the 6-digit figures may not sum to match the 4-digit totals.
Skill level ratings are based on the range and complexity of job tasks. In general, the higher the skill level, the more formal education and training, previous experience or on-the-job training needed to be good at the job. Entry level jobs often need no prior training or experience. Possible ratings are
Full-time workers usually work 35 hours or more a week (in all their jobs combined).
Average full-time hours is the actual hours worked in this job per week, by people who work full-time hours in all of their jobs combined.
This is the average age of all workers in this job. See the Prospects page for the full age profile.
The number of people working as Public Relations Managers (in their main job) grew very strongly over 5 years:from 4,900 in 2011 to 6,400 in 2016.
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You usually need a formal qualification in public relations to work as a Public Relations Manager. VET (Vocational Education and Training) and university are both common study pathways for Public Relations Managers.
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Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.
These are important topics, subjects or knowledge areas.
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
English language including the meaning and spelling of words, rules of composition, and grammar.
Media production, communication, and dissemination. Includes written, spoken, and visual media.
Business principles involved in strategic planning, leadership, and coordinating people and resources.
Skills can be improved through training or experience.
Talking to others.
Being adaptable and coordinating work with other people.
Talking people into changing their minds or their behaviour.
Writing things for co-workers or customers.
Keeping track of how well work is progressing so you can make changes or improvements.
Workers use these physical and mental abilities.
Communicate by speaking.
Listen to and understand what people say.
Speak clearly so others can understand you.
Write in a way that people can understand.
Use general rules to find answers or solve problems logically.
These are kinds of activities workers regularly do in this job.
Giving information to the public, business or government by telephone, in writing, or in person.
Building good working relationships and keeping them over time.
Deciding on goals and putting together a detailed plan to get the work done.
Giving information to co-workers by telephone, in writing, or in person.
Providing guidance and expert advice to management or other groups.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2031.00 - Public Relations and Fundraising Managers.
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
The physical and social demands workers face most often are shown below.
Use electronic mail.
Talk with people face-to-face.
Talk on the telephone.
Have contact with people by telephone, face-to-face, or any other way.
Work with customers or the public.
Work values are important to a person’s feeling of satisfaction. All six values are shown below.
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Interests are the style or type of work we prefer to do. All interest areas are shown below.
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
Working with people. Helping or providing service to others.
Ideas and thinking. Searching for facts and figuring out problems in your head.
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.