Graphic Designers plan, design, develop and prepare information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.
Specialisations: Exhibition Designer, Film and Video Graphics Designer, Publication Designer.
You usually need a bachelor degree in graphic design to work as a Graphic Designer. Training is also available through VET (Vocational Education and Training).
- Determines the objectives and constraints of the design brief by consulting with clients and stakeholders.
- Undertakes research and analyses functional communication requirements.
- Formulates design concepts for the subject to be communicated.
- Prepares sketches, diagrams, illustrations and layouts to communicate design concepts.
- Negotiates design solutions with clients, management, sales and production staff.
- Selects, specifies or recommends functional and aesthetic materials and media for publication, delivery or display.
- Details and documents the selected design for production.
- Supervises or carries out production in the chosen media.
- May archive information for future client use.
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