Sales and Marketing Managers manage the sales and marketing activities within organisations.

Specialisations: Business Development Manager, Market Research Manager.

Either extensive experience or a formal qualification in marketing is needed to work as a Sales and Marketing Manager. VET (Vocational Education and Training) and university are both common study pathways for Sales and Marketing Managers.

Tasks

  • Formulates and implements policies and plans for advertising, public relations, sales and marketing in consultation with other managers.
  • Organises and controls sales activities by setting product mix, geographical sales areas and customer service standards.
  • Directs merchandising methods and distribution policy by co-ordinating the work of salespersons, and organises agents and distributors.
  • Directs sales methods and arrangements by setting prices and credit arrangements.

More about Advertising, Public Relations and Sales Manager

All Advertising, Public Relations and Sales Manager

  • $2,224 Weekly Pay
  • Strong Future Growth
  • Lower unemployment Unemployment

Sales and Marketing Managers

  • 100,600 workers Employment Size
  • Very high skill Skill level rating
  • 90% Full-Time Full-Time Share
  • 46 hours Average full-time
  • 42 years Average age
  • 38% female Gender Share

The number of people working as Sales and Marketing Managers (in their main job) grew strongly over 5 years:
from 89,800 in 2011 to 100,600 in 2016.

  • Size: This is a very large occupation.
  • Location: Many Sales and Marketing Managers work in New South Wales.
  • Industries: They work in many industries such as Wholesale Trade; Retail Trade; and Manufacturing.
  • Full-time: Most work full-time (90%, much higher than the average of 66%).
  • Hours: Full-time workers spend around 46 hours per week at work (compared to the average of 44 hours).
  • Age: The average age is 42 years (compared to the average of 40 years).
  • Gender: 38% of workers are female (compared to the average of 48%).

Employment Outlook

Number of Workers

No data is available for the selected graph for this Occupation.

Weekly Earnings

Weekly Earnings (Before Tax)

No data is available for the selected graph for this Occupation.

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Wholesale Trade14.8
Retail Trade13.9
Manufacturing13.2
Professional, Scientific and Technical Services12.2
Other Industries45.9

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateSales and Marketing ManagersAll Jobs Average
NSW37.531.6
VIC28.725.6
QLD17.220.0
SA5.67.0
WA8.710.8
TAS1.02.0
NT0.41.0
ACT0.91.9

Age Profile

Age Profile (% Share)

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketSales and Marketing ManagersAll Jobs AverageAll Jobs Average
15-190.1-5.05.0
20-242.5-9.39.3
25-3424.1-22.922.9
35-4433.4-22.022.0
45-5425.9-21.621.6
55-597.5-9.09.0
60-644.0-6.06.0
65 and Over2.3-4.24.2

Education Level

Highest Level of Education (% Share)

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationSales and Marketing ManagersAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate14.1-10.110.1
Bachelor degree33.4-21.821.8
Advanced Diploma/Diploma15.2-11.611.6
Certificate III/IV11.5-21.121.1
Year 1217.4-18.118.1
Year 113.1-4.84.8
Year 10 and below5.2-12.512.5

Either extensive experience or a formal qualification in marketing is needed to work as a Sales and Marketing Manager. VET (Vocational Education and Training) and university are both common study pathways for Sales and Marketing Managers.

Thinking about study or training?

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Search and compare thousands of higher education courses, and their entry requirements from different institutions across Australia at Course Seeker website.
  • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Retail Services VET training pathways on the AAPathways website.

Or check out related courses on Job Outlook.

Useful links and resources


The course listings on this page are provided by Good Education Group.

Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Sales and Marketing

    86% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  2. English Language

    72% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Customer and Personal Service

    69% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  4. Administration and Management

    66% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  5. Mathematics

    63% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic Mail

    100% Important

    How often do you use electronic mail?

  2. Telephone

    98% Important

    How often do you talk on the telephone?

  3. Face-to-Face Discussions

    95% Important

    How often do you talk with people face-to-face?

  4. Work With Work Group or Team

    93% Important

    How important is it to work with others in a group or team?

  5. Structured versus Unstructured Work

    93% Important

    How much freedom do you have to decide on tasks, priorities, and goals?

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.

go to top