Retail Managers (General) manage retail trading establishments.

Specialisations: Fast Food Manager, Retail Bakery Manager, Newsagent.

You can work as a Retail Manager (General) without formal qualifications, however, they may be useful. It is common for Retail Managers (General) to complete a VET (Vocational Education and Training) course in retail or retail management, courses may be done through a Traineeship.

Tasks

  • Determines product mix, stock levels and service standards.
  • Formulates and implements purchasing and marketing policies, and sets prices.
  • Promotes and advertises the establishment's goods and services.
  • Sells goods and services to customers and advises them on product use.
  • Maintains records of stock levels and financial transactions.
  • Undertakes budgeting for the establishment.
  • Controls selection, training and supervision of staff.
  • Ensures compliance with occupational health and safety regulations.

All Retail Managers

  • $1,440 Weekly Pay
  • Stable Future Growth
  • Lower unemployment Unemployment

Retail Managers (General)

  • 170,300 workers Employment Size
  • High skill Skill level rating
  • 82% Full-Time Full-Time Share
  • 47 hours Average full-time
  • 41 years Average age
  • 49% female Gender Share

The number of people working as Retail Managers (General) (in their main job) fell over 5 years:
from 188,800 in 2011 to 170,300 in 2016.

  • Size: This is a very large occupation.
  • Location: Retail Managers (General) work in many regions of Australia.
  • Industries: Most work in Retail Trade; Accommodation and Food Services; and Wholesale Trade.
  • Full-time: Most work full-time (82%, much higher than the average of 66%).
  • Hours: Full-time workers spend around 47 hours per week at work (compared to the average of 44 hours).
  • Age: The average age is 41 years (compared to the average of 40 years).
  • Gender: 49% of workers are female (compared to the average of 48%).

Employment Outlook

Number of Workers

No data is available for the selected graph for this Occupation.

Weekly Earnings

Weekly Earnings (Before Tax)

No data is available for the selected graph for this Occupation.

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Retail Trade70.2
Accommodation and Food Services14.6
Wholesale Trade3.5
Manufacturing3.2
Other Industries8.5

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateRetail Managers (General)All Jobs Average
NSW30.231.6
VIC25.925.6
QLD21.220.0
SA7.37.0
WA10.710.8
TAS2.32.0
NT0.91.0
ACT1.51.9

Age Profile

Age Profile (% Share)

Source: Based on Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketRetail Managers (General)All Jobs AverageAll Jobs Average
15-192.0-5.05.0
20-249.1-9.39.3
25-3424.6-22.922.9
35-4422.2-22.022.0
45-5422.7-21.621.6
55-599.0-9.09.0
60-645.7-6.06.0
65 and Over4.5-4.24.2

Education Level

Highest Level of Education (% Share)

Source: ABS, ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationRetail Managers (General)All Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate4.8-10.110.1
Bachelor degree14.7-21.821.8
Advanced Diploma/Diploma12.8-11.611.6
Certificate III/IV18.0-21.121.1
Year 1228.2-18.118.1
Year 116.4-4.84.8
Year 10 and below15.1-12.512.5

You can work as a Retail Manager (General) without formal qualifications, however, they may be useful. It is common for Retail Managers (General) to complete a VET (Vocational Education and Training) course in retail or retail management, courses may be done through a Traineeship.

Thinking about study or training?

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Retail Services VET training pathways on the AAPathways website.

Or check out related courses on Job Outlook.

Useful links and resources


The course listings on this page are provided by Good Education Group.

Employers look for Retail Managers who provide good customer service, have strong people skills, are organised and well presented. Employers also value responsible and trustworthy managers.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Customer and Personal Service

    77% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. Education and Training

    61% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  3. Administration and Management

    60% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  4. Sales and Marketing

    59% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  5. English Language

    54% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-1011.00 - First-Line Supervisors of Retail Sales Workers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Telephone

    100% Important

    How often do you talk on the telephone?

  2. Contact With Others

    97% Important

    How much do you have contact with people (face-to-face, by telephone, or any other way)?

  3. Deal With External Customers

    94% Important

    How important is it to work with customers or the public?

  4. Face-to-Face Discussions

    93% Important

    How often do you talk with people face-to-face?

  5. Indoors, Heat Controlled

    92% Important

    How often do you work indoors with access to heating or cooling?

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-1011.00 - First-Line Supervisors of Retail Sales Workers.

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