Copywriters design and compose written material to advertise products and services.

    A formal qualification in communications, journalism, marketing or writing is needed to work as a Copywriter. VET (Vocational Education and Training) and university are both common study pathways for Copywriters.

    Tasks

    • Determines advertising approach by consulting with clients and management, and studying products to establish principal selling features.
    • Writes advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays.

    All Journalists and Other Writers

    • $1,576 Weekly Pay
    • Stable Future Growth
    • Lower unemployment Unemployment

    Copywriters

    • 2,000 workers Employment Size
    • Very high skill Skill level rating
    • 59% Full-Time Full-Time Share
    • 44 hours Average full-time
    • 36 years Average age
    • 60% female Gender Share

    The number of people working as Copywriters (in their main job) grew very strongly over 5 years:
    from 1,500 in 2011 to 2,000 in 2016.

    • Size: This is a very small occupation.
    • Location: Many Copywriters work in New South Wales and Victoria.
    • Industries: Most work in Professional, Scientific and Technical Services; Arts and Recreation Services; and Information Media and Telecommunications.
    • Full-time: More than half work full-time (59%, similar to the average of 66%), but there are many opportunities to work part-time.
    • Hours: Full-time workers spend around 44 hours per week at work (compared to the average of 44 hours).
    • Age: The average age is 36 years (compared to the average of 40 years).
    • Gender: 60% of workers are female (compared to the average of 48%).

    Employment Outlook

    Number of Workers

    No data is available for the selected graph for this Occupation.

    Weekly Earnings

    Weekly Earnings (Before Tax)

    No data is available for the selected graph for this Occupation.

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Professional, Scientific and Technical Services58.6
    Arts and Recreation Services12.8
    Information Media and Telecommunications8.9
    Retail Trade5.0
    Other Industries14.7

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateCopywritersAll Jobs Average
    NSW41.431.6
    VIC34.125.6
    QLD13.920.0
    SA3.47.0
    WA5.510.8
    TAS0.52.0
    NT0.21.0
    ACT0.91.9

    Age Profile

    Age Profile (% Share)

    Source: Based on Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketCopywritersAll Jobs AverageAll Jobs Average
    15-190.2-5.05.0
    20-249.4-9.39.3
    25-3435.0-22.922.9
    35-4427.4-22.022.0
    45-5417.2-21.621.6
    55-595.2-9.09.0
    60-642.9-6.06.0
    65 and Over2.7-4.24.2

    Education Level

    Highest Level of Education (% Share)

    Source: ABS, ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Type of QualificationCopywritersAll Jobs AverageAll Jobs Average
    Post Graduate/Graduate Diploma or Graduate Certificate15.9-10.110.1
    Bachelor degree59.5-21.821.8
    Advanced Diploma/Diploma8.0-11.611.6
    Certificate III/IV2.5-21.121.1
    Year 1212.1-18.118.1
    Year 110.7-4.84.8
    Year 10 and below1.3-12.512.5

    A formal qualification in communications, journalism, marketing or writing is needed to work as a Copywriter. VET (Vocational Education and Training) and university are both common study pathways for Copywriters.

    Membership with the Australian Society of Authors may be useful.

    Thinking about study or training?

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Search and compare thousands of higher education courses, and their entry requirements from different institutions across Australia at Course Seeker website.
    • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
    • You might be interested in Creative Arts and Culture VET training pathways on the AAPathways website.

    Or check out related courses on Job Outlook.

    Useful links and resources


    The course listings on this page are provided by Good Education Group.

    Employers look for Journalists and Writers who are literate and can interact well with others.

    Filter Skills & Knowledge

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. English Language

      73% Skill level

      English language including the meaning and spelling of words, rules of composition, and grammar.

    2. Sales and Marketing

      70% Skill level

      Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

    3. Communications and Media

      67% Skill level

      Media production, communication, and dissemination. Includes written, spoken, and visual media.

    4. Customer and Personal Service

      57% Skill level

      Understanding customer needs, providing good quality service, and measuring customer satisfaction.

    5. Computers and Electronics

      54% Skill level

      Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3043.04 - Copy Writers.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Filter Work Environment

    Demands

    The physical and social demands workers face most often are shown below.

    1. Indoors, Heat Controlled

      100% Important

      How often do you work indoors with access to heating or cooling?

    2. Electronic Mail

      99% Important

      How often do you use electronic mail?

    3. Face-to-Face Discussions

      98% Important

      How often do you talk with people face-to-face?

    4. Contact With Others

      97% Important

      How much do you have contact with people (face-to-face, by telephone, or any other way)?

    5. Telephone

      97% Important

      How often do you talk on the telephone?

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3043.04 - Copy Writers.

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