Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

    You usually need formal qualifications and at least one to two years of relevant work experience to work as an Advertising Specialist. A course in advertising, marketing, communications, graphic design or another related field might be helpful.

    Tasks

    • Plans, develops and organises advertising policies and campaigns to support sales objectives.
    • Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
    • Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.

    More about Advertising and Marketing Professionals

    All Advertising and Marketing Professionals

    • $1,737 Weekly Pay
    • Strong Future Growth
    • Lower unemployment Unemployment

    Advertising Specialists

    • 5,800 workers Employment Size
    • Very high skill Skill level rating
    • 88% Full-Time Full-Time Share
    • 46 hours Average full-time
    • 33 years Average age
    • 56% female Gender Share

    The number of people working as Advertising Specialists (in their main job) grew very strongly over 5 years:
    from 4,700 in 2011 to 5,800 in 2016.

    • Size: This is a small occupation.
    • Location: Many Advertising Specialists work in New South Wales and Victoria.
    • Industries: Most work in Professional, Scientific and Technical Services; Information Media and Telecommunications; and Arts and Recreation Services.
    • Full-time: Most work full-time (88%, much higher than the average of 66%).
    • Hours: Full-time workers spend around 46 hours per week at work (compared to the average of 44 hours).
    • Age: The average age is 33 years (compared to the average of 40 years).
    • Gender: 56% of workers are female (compared to the average of 48%).

    Employment Outlook

    Number of Workers

    No data is available for the selected graph for this Occupation.

    Weekly Earnings

    Weekly Earnings (Before Tax)

    No data is available for the selected graph for this Occupation.

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Professional, Scientific and Technical Services68.8
    Information Media and Telecommunications15.8
    Arts and Recreation Services4.2
    Retail Trade2.4
    Other Industries8.8

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateAdvertising SpecialistsAll Jobs Average
    NSW49.631.6
    VIC31.425.6
    QLD9.120.0
    SA3.27.0
    WA5.110.8
    TAS0.72.0
    NT0.11.0
    ACT0.81.9

    Age Profile

    Age Profile (% Share)

    Source: Based on Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketAdvertising SpecialistsAll Jobs AverageAll Jobs Average
    15-190.4-5.05.0
    20-2411.8-9.39.3
    25-3445.2-22.922.9
    35-4426.1-22.022.0
    45-5411.8-21.621.6
    55-592.3-9.09.0
    60-641.4-6.06.0
    65 and Over1.0-4.24.2

    Education Level

    Highest Level of Education (% Share)

    Source: ABS, ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Type of QualificationAdvertising SpecialistsAll Jobs AverageAll Jobs Average
    Post Graduate/Graduate Diploma or Graduate Certificate10.6-10.110.1
    Bachelor degree57.9-21.821.8
    Advanced Diploma/Diploma11.4-11.611.6
    Certificate III/IV3.4-21.121.1
    Year 1213.6-18.118.1
    Year 111.5-4.84.8
    Year 10 and below1.7-12.512.5

    You usually need formal qualifications and at least one to two years of relevant work experience to work as an Advertising Specialist. A course in advertising, marketing, communications, graphic design or another related field might be helpful.

    Thinking about study or training?

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Search and compare thousands of higher education courses, and their entry requirements from different institutions across Australia at Course Seeker website.
    • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
    • You might be interested in Retail Services VET training pathways on the AAPathways website.

    Or check out related courses on Job Outlook.

    Useful links and resources


    The course listings on this page are provided by Good Education Group.

    Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

    Filter Skills & Knowledge

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. Communications and Media

      76% Skill level

      Media production, communication, and dissemination. Includes written, spoken, and visual media.

    2. English Language

      72% Skill level

      English language including the meaning and spelling of words, rules of composition, and grammar.

    3. Sales and Marketing

      68% Skill level

      Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

    4. Customer and Personal Service

      64% Skill level

      Understanding customer needs, providing good quality service, and measuring customer satisfaction.

    5. Administration and Management

      63% Skill level

      Business principles involved in strategic planning, leadership, and coordinating people and resources.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Filter Work Environment

    Demands

    The physical and social demands workers face most often are shown below.

    1. Electronic Mail

      100% Important

      How often do you use electronic mail?

    2. Telephone

      100% Important

      How often do you talk on the telephone?

    3. Indoors, Heat Controlled

      97% Important

      How often do you work indoors with access to heating or cooling?

    4. Time Pressure

      93% Important

      How often does this job require the worker to meet strict deadlines?

    5. Contact With Others

      93% Important

      How much do you have contact with people (face-to-face, by telephone, or any other way)?

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

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