Sales Demonstrators display and demonstrate goods at commercial premises, exhibitions and private homes.

    You can work as a Sales Demonstrator without formal qualifications. Some on the job training may be provided.

    Tasks

    • Sets up displays and demonstrates goods to commercial customers and guests in private homes.
    • Answers questions and offers advice on the use of goods.
    • Sells goods or directs purchasers to sales counters.
    • Undertakes merchandising of goods in retail outlets and ensures there is adequate stock attractively presented for sale.
    • Takes orders and makes arrangements for payment, delivery and collection.
    • Offers sample goods and distributes catalogues and other literature advertising goods for sale.

    More about Models and Sales Demonstrators

    All Models and Sales Demonstrators

    • $958 Weekly Pay
    • Stable Future Growth
    • Average unemployment Unemployment

    Sales Demonstrators

    • 9,700 workers Employment Size
    • Entry level Skill level rating
    • 20% Full-Time Full-Time Share
    • 41 hours Average full-time
    • 46 years Average age
    • 81% female Gender Share

    The number of people working as Sales Demonstrators (in their main job) stayed about the same over 5 years:
    from 9,900 in 2011 to 9,700 in 2016.

    • Size: This is a small occupation.
    • Location: Sales Demonstrators work in many regions of Australia.
    • Industries: Most work in Retail Trade; Professional, Scientific and Technical Services; and Manufacturing.
    • Full-time: Less than half work full-time (20%, less than the average of 66%), showing there are many opportunities to work part-time.
    • Hours: Full-time workers spend around 41 hours per week at work (compared to the average of 44 hours).
    • Age: The average age is 46 years (compared to the average of 40 years). Many workers are 45 years or older (55%).
    • Gender: 81% of workers are female (compared to the average of 48%).

    Employment Outlook

    Number of Workers

    No data is available for the selected graph for this Occupation.

    Weekly Earnings

    Weekly Earnings (Before Tax)

    No data is available for the selected graph for this Occupation.

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Retail Trade41.1
    Professional, Scientific and Technical Services18.4
    Manufacturing16.2
    Wholesale Trade14.6
    Other Industries9.7

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateSales DemonstratorsAll Jobs Average
    NSW30.531.6
    VIC25.725.6
    QLD19.720.0
    SA9.47.0
    WA11.010.8
    TAS1.82.0
    NT0.51.0
    ACT1.41.9

    Age Profile

    Age Profile (% Share)

    Source: Based on Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketSales DemonstratorsAll Jobs AverageAll Jobs Average
    15-192.6-5.05.0
    20-246.6-9.39.3
    25-3414.2-22.922.9
    35-4422.1-22.022.0
    45-5428.6-21.621.6
    55-5912.1-9.09.0
    60-648.6-6.06.0
    65 and Over5.2-4.24.2

    Education Level

    Highest Level of Education (% Share)

    Source: ABS, ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Type of QualificationSales DemonstratorsAll Jobs AverageAll Jobs Average
    Post Graduate/Graduate Diploma or Graduate Certificate2.1-10.110.1
    Bachelor degree9.6-21.821.8
    Advanced Diploma/Diploma10.9-11.611.6
    Certificate III/IV15.4-21.121.1
    Year 1225.7-18.118.1
    Year 1110.1-4.84.8
    Year 10 and below26.1-12.512.5

    You can work as a Sales Demonstrator without formal qualifications. Some on the job training may be provided.

    Thinking about study or training?

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Search and compare thousands of higher education courses, and their entry requirements from different institutions across Australia at Course Seeker website.
    • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
    • You might be interested in Retail Services VET training pathways on the AAPathways website.

    Or check out related courses on Job Outlook.

    The course listings on this page are provided by Good Education Group.

    Employers look for Models and Sales Demonstrators who interact well with others, provide good customer service and are reliable.

    Filter Skills & Knowledge

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. Customer and Personal Service

      58% Skill level

      Understanding customer needs, providing good quality service, and measuring customer satisfaction.

    2. English Language

      53% Skill level

      English language including the meaning and spelling of words, rules of composition, and grammar.

    3. Sales and Marketing

      52% Skill level

      Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

    4. Food Production

      47% Skill level

      Planting, growing, and harvesting food (both plant and animal), including storage and handling.

    5. Public Safety and Security

      40% Skill level

      Use of equipment, rules and ideas to protect people, data, property, and institutions.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9011.00 - Demonstrators and Product Promoters.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Filter Work Environment

    Demands

    The physical and social demands workers face most often are shown below.

    1. Contact With Others

      96% Important

      How much do you have contact with people (face-to-face, by telephone, or any other way)?

    2. Spend Time Standing

      90% Important

      How much time do you spend standing?

    3. Deal With External Customers

      89% Important

      How important is it to work with customers or the public?

    4. Face-to-Face Discussions

      85% Important

      How often do you talk with people face-to-face?

    5. Indoors, Heat Controlled

      82% Important

      How often do you work indoors with access to heating or cooling?

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9011.00 - Demonstrators and Product Promoters.

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