Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

    You can work as a Telemarketer without formal qualifications. Some on the job training may be provided. A course in customer engagement might be helpful.

    Tasks

    • working from scripts and lists of contacts to promote goods and services by telephone
    • creating interest in goods and services, and seeking a sale or agreement to see sales representatives
    • arranging processing and despatch of goods and services, information kits and brochures to customers
    • arranging appointments for sales representatives
    • recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
    • reporting competitor activities and issues raised by contacts for attention by managers
    • maintaining statistics of calls made and successes achieved
    • submitting periodic reports on telemarketing activities and results
    • may work in a call centre

    All Telemarketers

    • $1,129 Weekly Pay
    • Stable Future Growth
    • Higher Unemployment Unemployment
    • 10,900 workers Employment Size
    • Entry level Skill level rating
    • 49% Full-Time Full-Time Share
    • 40 hours Average full-time
    • 35 years Average age
    • 59% female Gender Share

    The number of people working as Telemarketers (in their main job) grew moderately the past 5 years and is expected to stay about the same over the next 5 years:
    from 10,900 in 2018 to 11,000 by 2023.
    Job openings can come from new jobs being created, but most come from turnover (workers leaving).
    There are likely to be around 5,000 job openings over 5 years (that's about 1,000 a year).

    • Size: This is a medium sized occupation.
    • Unemployment: Unemployment was above average in 2018.
    • Location: Many Telemarketers work in Queensland.
    • Industries: They work in many industries such as Administrative and Support Services; Retail Trade; and Financial and Insurance Services.
    • Earnings: Full-time workers on an adult wage earn around $1,129 per week (below the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
    • Full-time: Around half work full-time (49%, less than the average of 66%), showing there are many opportunities to work part-time.
    • Hours: Full-time workers spend around 40 hours per week at work (compared to the average of 44 hours).
    • Age: The average age is 35 years (compared to the average of 40 years). Many workers are under 25 years of age (26%).
    • Gender: 59% of workers are female (compared to the average of 48%).

    Employment Outlook

    Number of Workers

    Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2018 and Department of Jobs and Small Business projections to 2023.
    YearNumber of Workers
    200813900
    200913100
    201011000
    201110800
    201212200
    201310200
    20148900
    201511200
    20167300
    20179300
    201810900
    202311000

    Weekly Earnings

    Weekly Earnings (Before Tax)

    Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
    EarningsTelemarketersAll Jobs Average
    Full-Time Earnings11291460

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Administrative and Support Services19.8
    Retail Trade12.2
    Financial and Insurance Services11.0
    Information Media and Telecommunications9.2
    Other Industries47.8

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateTelemarketersAll Jobs Average
    NSW28.031.6
    VIC28.425.6
    QLD29.320.0
    SA7.17.0
    WA5.710.8
    TAS1.02.0
    NT0.21.0
    ACT0.21.9

    Age Profile

    Age Profile (% Share)

    Source: Based on Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketTelemarketersAll Jobs AverageAll Jobs Average
    15-195.5-5.05.0
    20-2420.0-9.39.3
    25-3423.6-22.922.9
    35-4414.8-22.022.0
    45-5416.6-21.621.6
    55-597.8-9.09.0
    60-646.7-6.06.0
    65 and Over5.1-4.24.2

    Education Level

    Highest Level of Education (% Share)

    Source: ABS, ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Type of QualificationTelemarketersAll Jobs AverageAll Jobs Average
    Post Graduate/Graduate Diploma or Graduate Certificate4.4-10.110.1
    Bachelor degree13.9-21.821.8
    Advanced Diploma/Diploma10.9-11.611.6
    Certificate III/IV15.5-21.121.1
    Year 1234.6-18.118.1
    Year 116.6-4.84.8
    Year 10 and below14.1-12.512.5

    You can work as a Telemarketer without formal qualifications. Some on the job training may be provided. A course in customer engagement might be helpful.

    Thinking about study or training?

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.

    Or check out related courses on Job Outlook.

    The course listings on this page are provided by Good Education Group.

    Employers look for Telemarketers who can communicate clearly with a diverse range of people, are reliable and provide good customer service.

    Filter Skills & Knowledge

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. Sales and Marketing

      62% Skill level

      Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

    2. English Language

      52% Skill level

      English language including the meaning and spelling of words, rules of composition, and grammar.

    3. Customer and Personal Service

      43% Skill level

      Understanding customer needs, providing good quality service, and measuring customer satisfaction.

    4. Communications and Media

      40% Skill level

      Media production, communication, and dissemination. Includes written, spoken, and visual media.

    5. Computers and Electronics

      36% Skill level

      Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9041.00 - Telemarketers.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Filter Work Environment

    Demands

    The physical and social demands workers face most often are shown below.

    1. Telephone

      100% Important

      How often do you talk on the telephone?

    2. Contact With Others

      100% Important

      How much do you have contact with people (face-to-face, by telephone, or any other way)?

    3. Spend Time Sitting

      98% Important

      How much time do you spend sitting?

    4. Deal With Unpleasant or Angry People

      96% Important

      How often do you deal with unpleasant, angry, or rude people?

    5. Face-to-Face Discussions

      84% Important

      How often do you talk with people face-to-face?

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9041.00 - Telemarketers.

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