Visual Merchandisers plan and install internal, window and fixed displays to show goods to their best advantage.

Also known as: Window Dresser.

You can work as a Visual Merchandiser without formal qualifications. Some on the job training may be provided. Training is also available through VET (Vocational Education and Training).

Tasks

  • determining goods for display in accordance with prospective seasonal and promotional events
  • developing overall promotional and display plans for approval
  • preparing sketches and models showing layout, colour and other features for approval
  • obtaining props and other accessories, and building displays
  • setting up fabricated displays in store windows and other areas
  • organising the setting out of goods to be shown as part of permanent displays
  • arranging ticketing and signage
  • arranging lighting to highlight fixtures, displays and goods

All Visual Merchandisers

  • $1,246 Weekly Pay
  • Strong Future Growth
  • Lower unemployment Unemployment
  • 8,100 workers Employment Size
  • Lower skill Skill level rating
  • 50% Full-Time Full-Time Share
  • 42 hours Average full-time
  • 36 years Average age
  • 85% female Gender Share

The number of people working as Visual Merchandisers (in their main job) grew very strongly over the past 5 years and is expected to grow strongly over the next 5 years:
from 8,100 in 2018 to 8,900 by 2023.
Job openings can come from new jobs being created, but most come from turnover (workers leaving).
There are likely to be around 5,000 job openings over 5 years (that's about 1,000 a year).

  • Size: This is a small occupation.
  • Unemployment: Unemployment was below average in 2018.
  • Location: Many Visual Merchandisers work in Victoria.
  • Industries: Most work in Retail Trade; Professional, Scientific and Technical Services; and Wholesale Trade.
  • Earnings: Full-time workers on an adult wage earn around $1,246 per week (below the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
  • Full-time: Around half work full-time (50%, less than the average of 66%), showing there are many opportunities to work part-time.
  • Hours: Full-time workers spend around 42 hours per week at work (compared to the average of 44 hours).
  • Age: The average age is 36 years (compared to the average of 40 years).
  • Gender: 85% of workers are female (compared to the average of 48%).

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2018 and Department of Jobs and Small Business projections to 2023.
YearNumber of Workers
20086400
20098300
20108100
20116900
20127400
20136500
20145400
20157000
20168900
20179100
20188100
20238900

Weekly Earnings

Weekly Earnings (Before Tax)

Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsVisual MerchandisersAll Jobs Average
Full-Time Earnings12461460

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Retail Trade70.5
Professional, Scientific and Technical Services10.6
Wholesale Trade6.2
Manufacturing6.0
Other Industries6.7

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateVisual MerchandisersAll Jobs Average
NSW33.131.6
VIC32.225.6
QLD17.420.0
SA6.77.0
WA8.310.8
TAS0.82.0
NT0.21.0
ACT1.11.9

Age Profile

Age Profile (% Share)

Source: Based on Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketVisual MerchandisersAll Jobs AverageAll Jobs Average
15-192.2-5.05.0
20-2412.1-9.39.3
25-3433.1-22.922.9
35-4422.1-22.022.0
45-5419.4-21.621.6
55-595.7-9.09.0
60-643.4-6.06.0
65 and Over2.0-4.24.2

Education Level

Highest Level of Education (% Share)

Source: ABS, ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationVisual MerchandisersAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate2.0-10.110.1
Bachelor degree17.9-21.821.8
Advanced Diploma/Diploma23.0-11.611.6
Certificate III/IV13.1-21.121.1
Year 1225.7-18.118.1
Year 115.5-4.84.8
Year 10 and below12.9-12.512.5

You can work as a Visual Merchandiser without formal qualifications. Some on the job training may be provided. Training is also available through VET (Vocational Education and Training).

Checks, licences and tickets

You may need:

  • driver's licence

Thinking about study or training?

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Retail Services VET training pathways on the AAPathways website.

Or check out related courses on Job Outlook.

Useful links and resources


The course listings on this page are provided by Good Education Group.

Employers look for Visual Merchandisers who interact well with others, provide good customer service and who are reliable.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Sales and Marketing

    60% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  2. Customer and Personal Service

    57% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  3. Administration and Management

    46% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  4. Computers and Electronics

    45% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  5. English Language

    42% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-1026.00 - Merchandise Displayers and Window Trimmers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Face-to-Face Discussions

    92% Important

    How often do you talk with people face-to-face?

  2. Contact With Others

    91% Important

    How much do you have contact with people (face-to-face, by telephone, or any other way)?

  3. Indoors, Heat Controlled

    91% Important

    How often do you work indoors with access to heating or cooling?

  4. Spend Time Standing

    90% Important

    How much time do you spend standing?

  5. Spend Time Walking and Running

    84% Important

    How much time do you spend walking and running?

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-1026.00 - Merchandise Displayers and Window Trimmers.

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