Sales Representatives represent companies to sell their goods and business services to wholesale and retail establishments.

    You can work as a Sales Representative without formal qualifications, however, they may be useful. Training may also be available through VET (Vocational Education and Training).

    Tasks

    • promoting and selling their company's goods and services such as building and plumbing supplies, business services, motor vehicle parts and accessories, and personal and household goods
    • acquiring and updating knowledge of employer's and competitors' goods and services, and market conditions
    • using directories and other sources to compile lists of prospective business clients
    • visiting clients and retail outlets to establish selling opportunities
    • quoting prices and credit terms, recording orders and arranging deliveries
    • following up clients and ensuring satisfaction with goods and services and resolving any problems
    • monitoring clients' changing needs and competitor activity and reporting on these developments to sales and marketing management
    • preparing sales reports
    • maintaining and submitting records of business expenses incurred

    All Sales Representatives

    • $1,419 Weekly Pay
    • Stable Future Growth
    • Lower unemployment Unemployment
    • 95,100 workers Employment Size
    • Lower skill Skill level rating
    • 85% Full-Time Full-Time Share
    • 44 hours Average full-time
    • 42 years Average age
    • 36% female Gender Share

    The number of people working as Sales Representatives (in their main job) is about the same as 5 years ago and is expected to stay about the same over the next 5 years:
    from 95,100 in 2018 to 95,600 by 2023.
    Job openings can come from new jobs being created, but most come from turnover (workers leaving).
    There are likely to be around 80,000 job openings over 5 years (that's about 16,000 a year).

    • Size: This is a very large occupation.
    • Unemployment: Unemployment was below average in 2018.
    • Location: Sales Representatives work in many regions of Australia.
    • Industries: Most work in Wholesale Trade; Retail Trade; and Manufacturing.
    • Earnings: Full-time workers on an adult wage earn around $1,419 per week (similar to the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
    • Full-time: Most work full-time (85%, much higher than the average of 66%).
    • Hours: Full-time workers spend around 44 hours per week at work (compared to the average of 44 hours).
    • Age: The average age is 42 years (compared to the average of 40 years).
    • Gender: 36% of workers are female (compared to the average of 48%).

    Employment Outlook

    Number of Workers

    Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2018 and Department of Jobs and Small Business projections to 2023.
    YearNumber of Workers
    2008101200
    2009100500
    2010107700
    2011109000
    201298400
    201395700
    201494800
    201589000
    201696600
    201787100
    201895100
    202395600

    Weekly Earnings

    Weekly Earnings (Before Tax)

    Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
    EarningsSales RepresentativesAll Jobs Average
    Full-Time Earnings14191460

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Wholesale Trade21.2
    Retail Trade21.1
    Manufacturing16.9
    Construction7.2
    Other Industries33.6

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateSales RepresentativesAll Jobs Average
    NSW34.631.6
    VIC27.725.6
    QLD19.120.0
    SA6.27.0
    WA9.610.8
    TAS1.52.0
    NT0.51.0
    ACT0.81.9

    Age Profile

    Age Profile (% Share)

    Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketSales RepresentativesAll Jobs AverageAll Jobs Average
    15-190.8-5.05.0
    20-245.3-9.39.3
    25-3424.1-22.922.9
    35-4426.9-22.022.0
    45-5425.0-21.621.6
    55-598.6-9.09.0
    60-645.6-6.06.0
    65 and Over3.8-4.24.2

    Education Level

    Highest Level of Education (% Share)

    Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Type of QualificationSales RepresentativesAll Jobs AverageAll Jobs Average
    Post Graduate/Graduate Diploma or Graduate Certificate4.7-10.110.1
    Bachelor degree17.9-21.821.8
    Advanced Diploma/Diploma13.4-11.611.6
    Certificate III/IV19.2-21.121.1
    Year 1226.4-18.118.1
    Year 116.2-4.84.8
    Year 10 and below12.2-12.512.5

    You can work as a Sales Representative without formal qualifications, however, they may be useful. Training may also be available through VET (Vocational Education and Training).

    Checks, licences and tickets

    You may need:

    • driver's licence

    Thinking about study or training?

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
    • You might be interested in Property Services VET training pathways on the AAPathways website.

    Or check out related courses on Job Outlook.

    Useful links and resources


    The course listings on this page are provided by Good Education Group.

    Employers look for Sales Representatives who have good interpersonal and communication skills, can provide good customer service and are well presented.

    Filter Skills & Knowledge

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. Sales and marketing

      74% Skill level

      Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

    2. Customer and personal service

      68% Skill level

      Understanding customer needs, providing good quality service, and measuring customer satisfaction.

    3. Administration and management

      53% Skill level

      Business principles involved in strategic planning, leadership, and coordinating people and resources.

    4. English language

      49% Skill level

      English language including the meaning and spelling of words, rules of composition, and grammar.

    5. Clerical

      46% Skill level

      Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-4012.00 - Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Filter Work Environment

    Demands

    The physical and social demands workers face most often are shown below.

    1. Telephone

      99% Important

      Talk on the telephone.

    2. Electronic mail

      97% Important

      Use electronic mail.

    3. Contact with people

      96% Important

      Have contact with people by telephone, face-to-face, or any other way.

    4. Face-to-face discussions

      90% Important

      Talk with people face-to-face.

    5. Unstructured work

      89% Important

      Have freedom to decide on tasks, priorities, and goals.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-4012.00 - Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products.

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