Models and Sales Demonstrators wear and display clothing and accessories and pose for art and photography, and demonstrate goods at commercial premises, exhibitions and private homes.

    You can work as a Model or Sales Demonstrator without formal qualifications. Some on the job training may be provided. Putting together a portfolio might help you showcase your skills.

    Tasks

    • modelling garments, footwear and fashion accessories for customers, sales personnel and fashion designers
    • posing for television, video and cinema commercials and for still photographs which appear in magazines, newspapers, catalogues and on billboards
    • posing as subjects for paintings, sculptures and other types of art
    • setting up displays and demonstrating goods to commercial customers and guests in private homes
    • answering questions and offering advice on the use of goods
    • selling goods or directing purchasers to sales counters
    • undertaking merchandising of goods in retail outlets and ensuring there is adequate stock attractively presented for sale
    • taking orders and making arrangements for payment, delivery and collection
    • offering sample goods and distributing catalogues and other literature advertising goods for sale

    More about Models and Sales Demonstrators

    All Models and Sales Demonstrators

    All Models and Sales Demonstrators

    • $958 Weekly Pay
    • Stable Future Growth
    • Average unemployment Unemployment
    • 13,400 workers Employment Size
    • Entry level Skill level rating
    • 20% Full-Time Full-Time Share
    • 41 hours Average full-time
    • 45 years Average age
    • 81% female Gender Share

    The number of people working as Models and Sales Demonstrators (in their main job) grew very strongly over the past 5 years and is expected to stay about the same over the next 5 years:
    from 13,400 in 2018 to 13,400 by 2023.
    Job openings can come from new jobs being created, but most come from turnover (workers leaving).
    There are likely to be around 6,000 job openings over 5 years (that's about 1,200 a year).

    • Size: This is a medium sized occupation.
    • Unemployment: Unemployment was average in 2018.
    • Location: Models and Sales Demonstrators work in many regions of Australia.
    • Industries: Most work in Retail Trade; Professional, Scientific and Technical Services; and Manufacturing.
    • Earnings: Full-time workers on an adult wage earn around $958 per week (lower than the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
    • Full-time: Less than half work full-time (20%, less than the average of 66%), showing there are many opportunities to work part-time.
    • Hours: Full-time workers spend around 41 hours per week at work (compared to the average of 44 hours).
    • Age: The average age is 45 years (compared to the average of 40 years). Many workers are 45 years or older (52%).
    • Gender: 81% of workers are female (compared to the average of 48%).

    Employment Outlook

    Number of Workers

    Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2018 and Department of Jobs and Small Business projections to 2023.
    YearNumber of Workers
    20089100
    200913200
    201010000
    201110000
    20129500
    201310500
    201411600
    20158300
    20168300
    20179200
    201813400
    202313400

    Weekly Earnings

    Weekly Earnings (Before Tax)

    Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
    EarningsModels and Sales DemonstratorsAll Jobs Average
    Full-Time Earnings9581460

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Retail Trade39.5
    Professional, Scientific and Technical Services18.1
    Manufacturing15.3
    Wholesale Trade13.8
    Other Industries13.3

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateModels and Sales DemonstratorsAll Jobs Average
    NSW31.231.6
    VIC26.225.6
    QLD19.520.0
    SA9.17.0
    WA10.510.8
    TAS1.72.0
    NT0.41.0
    ACT1.41.9

    Age Profile

    Age Profile (% Share)

    Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketModels and Sales DemonstratorsAll Jobs AverageAll Jobs Average
    15-193.6-5.05.0
    20-248.2-9.39.3
    25-3415.2-22.922.9
    35-4421.3-22.022.0
    45-5427.2-21.621.6
    55-5911.5-9.09.0
    60-648.1-6.06.0
    65 and Over4.9-4.24.2

    Education Level

    Highest Level of Education (% Share)

    Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Type of QualificationModels and Sales DemonstratorsAll Jobs AverageAll Jobs Average
    Post Graduate/Graduate Diploma or Graduate Certificate2.2-10.110.1
    Bachelor degree10.3-21.821.8
    Advanced Diploma/Diploma10.7-11.611.6
    Certificate III/IV15.2-21.121.1
    Year 1226.7-18.118.1
    Year 119.9-4.84.8
    Year 10 and below25.0-12.512.5

    You can work as a Model or Sales Demonstrator without formal qualifications. Some on the job training may be provided. Putting together a portfolio might help you showcase your skills.

    Thinking about study or training?

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Search and compare thousands of higher education courses, and their entry requirements from different institutions across Australia at Course Seeker website.
    • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
    • You might be interested in Retail Services VET training pathways on the AAPathways website.

    Or check out related courses on Job Outlook.

    Useful links and resources


    The course listings on this page are provided by Good Education Group.

    Employers look for Models and Sales Demonstrators who interact well with others, provide good customer service and are reliable.

    Filter Skills & Knowledge

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. Customer and personal service

      58% Skill level

      Understanding customer needs, providing good quality service, and measuring customer satisfaction.

    2. English language

      53% Skill level

      English language including the meaning and spelling of words, rules of composition, and grammar.

    3. Sales and marketing

      52% Skill level

      Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

    4. Food production

      47% Skill level

      Planting, growing, and harvesting food (both plant and animal), including storage and handling.

    5. Public safety and security

      40% Skill level

      Use of equipment, rules and ideas to protect people, data, property, and institutions.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9011.00 - Demonstrators and Product Promoters.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Filter Work Environment

    Demands

    The physical and social demands workers face most often are shown below.

    1. Contact with people

      96% Important

      Have contact with people by telephone, face-to-face, or any other way.

    2. Spend time standing

      90% Important

      Spend time standing at work.

    3. Contact with the public

      89% Important

      Work with customers or the public.

    4. Face-to-face discussions

      85% Important

      Talk with people face-to-face.

    5. Indoors, heat controlled

      82% Important

      Work indoors with access to heating or cooling.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9011.00 - Demonstrators and Product Promoters.

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