Retail Managers organise and control the operations of establishments which provide retail services.

A skill level equal to an Associate Degree, Advanced Diploma or Diploma, or at least 3 years of relevant experience is usually needed. Many workers have Year 12 as their highest level of education. Even with a qualification, experience or on-the-job training is usually needed. Registration or licensing may be required.

Tasks

  • determining product mix, stock levels and service standards
  • formulating and implementing purchasing and marketing policies, and setting prices
  • promoting and advertising the establishment's goods and services
  • selling goods and services to customers and advising them on product use
  • maintaining records of stock levels and financial transactions
  • undertaking budgeting for the establishment
  • controlling selection, training and supervision of staff
  • ensuring compliance with occupational health and safety regulations

Job Titles

  • Retail or Shop Manager
  • Antique Dealer
  • Betting Agency Manager
  • Hair or Beauty Salon Manager
  • Post Office Manager
  • Travel Agency Manager
  • Retail or Shop Manager

    Manages a retail trading establishment.

    Specialisations: Fast Food Manager, Retail Bakery Manager, Newsagent

  • Antique Dealer

    Buys and sells antiques such as furniture, art, jewellery and china. May also clean, restore and value antiques. Registration or licensing may be required.

  • Betting Agency Manager

    Manages a branch of a betting agency. Registration or licensing is required.

  • Hair or Beauty Salon Manager

    Manages a hairdressing or beauty salon. Registration or licensing may be required.

  • Post Office Manager

    Manages a post office.

  • Travel Agency Manager

    Manages a travel agency. Registration or licensing may be required.

Fast Facts

  • $1,000 Weekly Pay
  • 233,300 workers Employment Size
  • Stable Future Growth
  • High skill Skill level rating
  • Average unemployment Unemployment
  • 83.1% Full-Time Full-Time Share
  • 44 hours Average full-time
  • 42 years Average age
  • 47.4% female Gender Share

The number of Retail Managers grew moderately the past 5 years and is expected to stay about the same over the next 5 years:
from 233,300 in 2018 to 237,600 by 2023.
Job openings can come from new jobs being created, but most come from turnover (workers leaving).
There are likely to be around 134,000 job openings over 5 years (that's about 26,800 a year).

  • Size: This is a very large occupation.
  • Unemployment: Unemployment was average in 2017.
  • Location: Retail Managers work in most regions of Australia.
  • Industries: Most work in Retail Trade; Accommodation and Food Services; and Other Services.
  • Earnings: Full-time workers earn around $1,000 per week (below the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • Full-time: Most work full-time (83.1%, much higher than the all jobs average of 68.4%).
  • Hours: Full-time workers spend around 44.0 hours per week at work (compared to the all jobs average of 40.0 hours).
  • Age: The average age is 42 years (compared to the all jobs average of 40 years).
  • Gender: 47.4% of workers are female (compared to the all jobs average of 46.7%).

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2018 and Department of Jobs and Small Business projections to 2023.
YearNumber of Workers
2008233500
2009225100
2010223100
2011235600
2012228400
2013221500
2014241300
2015232200
2016225300
2017238400
2018233300
2023237600

Weekly Earnings

Weekly Earnings (Before Tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsRetail ManagersAll Jobs Average
Full-Time Earnings10001230

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Retail Trade65.9
Accommodation and Food Services13.4
Other Services4.7
Wholesale Trade4.5
Other Industries11.5

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateRetail ManagersAll Jobs Average
NSW27.931.6
VIC28.226.2
QLD19.519.7
SA8.16.7
WA11.810.8
TAS2.02.0
NT1.11.1
ACT1.41.8

Age Profile

Age Profile (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketRetail ManagersAll Jobs AverageAll Jobs Average
15-191.6-5.25.2
20-248.1-9.99.9
25-3424.4-23.623.6
35-4421.7-21.721.7
45-5422.6-20.820.8
55-599.3-8.88.8
60-646.8-6.06.0
65 and Over5.6-4.04.0

Education Level

Highest Level of Education (% Share)

Source: ABS, Education and Work (2016). Findings based on use of ABS TableBuilder data. Highest qualification completed by workers in this job (in any field of study). Skill level requirements can change over time, the qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationRetail ManagersAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate3.6-8.68.6
Bachelor degree12.9-17.917.9
Advanced Diploma/Diploma14.2-10.110.1
Certificate III/IV20.5-18.918.9
Year 1230-18.718.7
Years 11 & 1014.2-17.717.7
Below Year 104.6-8.18.1

A skill level equal to an Associate Degree, Advanced Diploma or Diploma, or at least 3 years of relevant experience is usually needed. Many workers have Year 12 as their highest level of education. Even with a qualification, experience or on-the-job training is usually needed. Registration or licensing may be required.

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Retail Services VET training pathways on the AAPathways website.

The course listings on this page are provided by Good Education Group.

Employers look for Retail Managers who provide good customer service, have strong people skills, are organised and well presented. Employers also value responsible and trustworthy managers.

Knowledge

These are important topics, subjects or knowledge areas.

  1. Customer and Personal Service

    90% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. Sales and Marketing

    80% Important

    Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  3. Administration and Management

    75% Important

    Planning and coordination of people and resources.

  4. Mathematics

    70% Important

    Arithmetic, algebra, geometry, calculus, or statistics.

  5. English Language

    69% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-1011.00 - First-Line Supervisors of Retail Sales Workers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

These are kinds of activities workers regularly do in this job.

  1. Performing for or Working Directly with the Public

    85% Important

    Performing for, or speaking with, the public. This includes speaking on television, serving customers in restaurants and stores, and receiving clients or guests.

  2. Getting Information

    81% Important

    Looking for, getting and understanding different kinds of information.

  3. Organizing, Planning, and Prioritizing Work

    78% Important

    Deciding on goals and putting together a detailed plan to get the work done.

  4. Communicating with Supervisors, Peers, or Staff

    75% Important

    Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.

  5. Resolving Conflicts and Negotiating with Others

    74% Important

    Handling complaints, settling disputes, and resolving conflicts, and negotiating with people.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-1011.00 - First-Line Supervisors of Retail Sales Workers.

go to top