Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job. Over half of workers have a university degree. A high level of creativity may also be important.

Tasks

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Job Titles

  • Advertising Specialist, Account Executive or Manager, or Creative Director
  • Market Research Analyst
  • Marketing Specialist, Consultant, Coordinator or Officer
  • Advertising Specialist, Account Executive or Manager, or Creative Director

    Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

  • Market Research Analyst

    Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.

  • Marketing Specialist, Consultant, Coordinator or Officer

    Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

    Specialisations: Brand Manager, Category Manager, Product Manager, Sales Promotion Officer

Fast Facts

  • $1,346 Weekly Pay
  • 63,600 workers Employment Size
  • Strong Future Growth
  • Very high skill Skill level rating
  • Lower unemployment Unemployment
  • 78.7% Full-Time Full-Time Share
  • 39.4 hours Average full-time
  • 34 years Average age
  • 59.7% female Gender Share

The number of Advertising and Marketing Professionals grew very strongly over the past 5 years and is expected to grow strongly over the next 5 years:
from 63,600 in 2017 to 70,300 by 2022.
There are likely to be around 43,000 job openings over this time from workers leaving and new jobs being created.

  • Size: This is a very large occupation.
  • Unemployment: Unemployment was below average in 2017.
  • Location: Advertising and Marketing Professionals work in many regions of Australia. Many work in New South Wales.
  • Industries: Most work in Professional, Scientific and Technical Services; Manufacturing; and Retail Trade.
  • Earnings: Full-time workers earn around $1,346 per week (higher than the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • Full-time: Many work full-time (78.7%, higher than the all jobs average of 68.4%).
  • Hours: Full-time workers spend around 39.4 hours per week at work (compared to the all jobs average of 40.0 hours).
  • Age: The average age is 34 years (compared to the all jobs average of 40 years).
  • Gender: 59.7% of workers are female (compared to the all jobs average of 46.7%).

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2017 and Department of Jobs and Small Business projections to 2022.
YearNumber of Workers
200740100
200842600
200944100
201049900
201145800
201249900
201351200
201446700
201561700
201665900
201763600
202270300

Weekly Earnings

Weekly Earnings (Before Tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsAdvertising and Marketing ProfessionalsAll Jobs Average
Full-Time Earnings13461230

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Professional, Scientific and Technical Services40.1
Manufacturing11.2
Retail Trade7.4
Wholesale Trade6.2
Other Industries35.1

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateAdvertising and Marketing ProfessionalsAll Jobs Average
NSW48.431.6
VIC27.026.2
QLD12.919.7
SA4.16.7
WA5.910.8
TAS0.42.0
NT0.31.1
ACT0.91.8

Age Profile

Age Profile (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketAdvertising and Marketing ProfessionalsAll Jobs AverageAll Jobs Average
15-191.2-5.25.2
20-2410.0-9.99.9
25-3439.7-23.623.6
35-4427.4-21.721.7
45-5415.1-20.820.8
55-594.1-8.88.8
60-641.5-6.06.0
65 and Over1.1-4.04.0

Education Level

Highest Level of Education (% Share)

Source: ABS, Education and Work (2016). Findings based on use of ABS TableBuilder data. Highest qualification completed by workers in this job (in any field of study). Skill level requirements can change over time, the qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationAdvertising and Marketing ProfessionalsAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate17.7-8.68.6
Bachelor degree49.1-17.917.9
Advanced Diploma/Diploma6.2-10.110.1
Certificate III/IV8.4-18.918.9
Year 1215.5-18.718.7
Years 11 & 103.1-17.717.7
Below Year 100-8.18.1

A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job. Over half of workers have a university degree. A high level of creativity may also be important.

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Retail Services VET training pathways on the AAPathways website.

The course listings on this page are provided by Good Education Group.

Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

Knowledge

These are important topics, subjects or knowledge areas.

  1. English Language

    87% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

  2. Communications and Media

    87% Important

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  3. Administration and Management

    82% Important

    Planning and coordination of people and resources.

  4. Sales and Marketing

    78% Important

    Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  5. Customer and Personal Service

    76% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

These are kinds of activities workers regularly do in this job.

  1. Communicating with Persons Outside Organization

    91% Important

    Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

  2. Thinking Creatively

    91% Important

    Using your own ideas to developing, designing, or creating something new.

  3. Making Decisions and Solving Problems

    89% Important

    Using information to work out the best solution and solve problems.

  4. Getting Information

    88% Important

    Looking for, getting and understanding different kinds of information.

  5. Communicating with Supervisors, Peers, or Staff

    86% Important

    Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

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