Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

A skill level equal to a Bachelor Degree or higher, or at least 5 years of relevant experience is usually needed to work in this job. Around one in two workers have a university degree.

Tasks

  • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
  • directing the development of initiatives for new products, marketing and advertising campaigns
  • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
  • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
  • directing sales methods and arrangements by setting prices and credit arrangements

Job Titles

  • Sales and Marketing Manager
  • Advertising Manager
  • Public Relations Manager
  • Sales and Marketing Manager

    Manages the sales and marketing activities within an organisation.

    Specialisations: Business Development Manager, Market Research Manager

  • Advertising Manager

    Manages the advertising activities within an organisation.

  • Public Relations Manager (also called Communications, Corporate Affairs, Corporate Relations, PR, or Public Affairs Manager)

    Manages the public relations activities within an organisation.

    Specialisations: Community Relations Manager, External Relations Manager, Media Relations Manager

Fast Facts

  • $1,858 Weekly Pay
  • 142,500 workers Employment Size
  • Strong Future Growth
  • Very high skill Skill level rating
  • Lower unemployment Unemployment
  • 88.7% Full-Time Full-Time Share
  • 42.3 hours Average full-time
  • 41 years Average age
  • 39.3% female Gender Share

The number of Advertising, Public Relations and Sales Managers grew very strongly over the past 5 years and is expected to grow strongly over the next 5 years:
from 142,500 in 2017 to 157,300 by 2022.
There are likely to be around 83,000 job openings over this time from workers leaving and new jobs being created.

  • Size: This is a very large occupation.
  • Unemployment: Unemployment was below average in 2017.
  • Location: Advertising, Public Relations and Sales Managers work in most regions of Australia.
  • Industries: They work in many industries such as Professional, Scientific and Technical Services; Manufacturing; and Wholesale Trade.
  • Earnings: Full-time workers earn around $1,858 per week (very high compared to the all jobs average of $1,230). Earnings tend to be lower when starting out and higher as experience grows.
  • Full-time: Most work full-time (88.7%, much higher than the all jobs average of 68.4%).
  • Hours: Full-time workers spend around 42.3 hours per week at work (compared to the all jobs average of 40.0 hours).
  • Age: The average age is 41 years (compared to the all jobs average of 40 years).
  • Gender: 39.3% of workers are female (compared to the all jobs average of 46.7%).

Employment Outlook

Number of Workers

Source: ABS Labour Force Survey, Department of Jobs and Small Business trend data to May 2017 and Department of Jobs and Small Business projections to 2022.
YearNumber of Workers
2007115400
2008123200
2009116600
2010130600
2011126500
2012123900
2013135000
2014133500
2015127800
2016134400
2017142500
2022157300

Weekly Earnings

Weekly Earnings (Before Tax)

Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report. Median earnings are before tax and do not include superannuation. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
EarningsAdvertising, Public Relations and Sales ManagersAll Jobs Average
Full-Time Earnings18581230

Main Industries

Main Employing Industries (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
Main Employing IndustriesIndustry (% share)
Professional, Scientific and Technical Services18.5
Manufacturing14.2
Wholesale Trade13.4
Retail Trade12.4
Other Industries41.5

States and Territories

  • NSW

  • VIC

  • QLD

  • SA

  • TAS

  • NT

  • ACT

Employment by State and Territory (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
StateAdvertising, Public Relations and Sales ManagersAll Jobs Average
NSW38.731.6
VIC30.626.2
QLD16.119.7
SA4.76.7
WA7.910.8
TAS0.82.0
NT0.41.1
ACT0.81.8

Age Profile

Age Profile (% Share)

Source: Based on ABS Labour Force Survey, annual average 2017, Cat. No. 6291.0.55.003: Customised Report. Age profile of workers in this job compared to the all jobs average.
Age BracketAdvertising, Public Relations and Sales ManagersAll Jobs AverageAll Jobs Average
15-190.0-5.25.2
20-242.6-9.99.9
25-3426.3-23.623.6
35-4433.3-21.721.7
45-5424.9-20.820.8
55-597.0-8.88.8
60-643.7-6.06.0
65 and Over2.2-4.04.0

Education Level

Highest Level of Education (% Share)

Source: ABS, Education and Work (2016). Findings based on use of ABS TableBuilder data. Highest qualification completed by workers in this job (in any field of study). Skill level requirements can change over time, the qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of QualificationAdvertising, Public Relations and Sales ManagersAll Jobs AverageAll Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate14.7-8.68.6
Bachelor degree35-17.917.9
Advanced Diploma/Diploma17.2-10.110.1
Certificate III/IV10.1-18.918.9
Year 1214.3-18.718.7
Years 11 & 108.6-17.717.7
Below Year 100-8.18.1

A skill level equal to a Bachelor Degree or higher, or at least 5 years of relevant experience is usually needed to work in this job.
Around one in two workers have a university degree.

Before starting a course, check it will provide you with the skills and qualifications you need.

  • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
  • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
  • You might be interested in Retail Services VET training pathways on the AAPathways website.

The course listings on this page are provided by Good Education Group.

Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.

Knowledge

These are important topics, subjects or knowledge areas.

  1. English Language

    87% Important

    English language including the meaning and spelling of words, rules of composition, and grammar.

  2. Communications and Media

    87% Important

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  3. Administration and Management

    82% Important

    Planning and coordination of people and resources.

  4. Sales and Marketing

    78% Important

    Showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  5. Customer and Personal Service

    76% Important

    Customer and personal services. This includes understanding customer needs, providing good quality service, and measuring customer satisfaction.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Activities

These are kinds of activities workers regularly do in this job.

  1. Communicating with Persons Outside Organization

    91% Important

    Communicating with customers, the public, government, and others in person, in writing, or by telephone or e-mail.

  2. Thinking Creatively

    91% Important

    Using your own ideas to developing, designing, or creating something new.

  3. Making Decisions and Solving Problems

    89% Important

    Using information to work out the best solution and solve problems.

  4. Getting Information

    88% Important

    Looking for, getting and understanding different kinds of information.

  5. Communicating with Supervisors, Peers, or Staff

    86% Important

    Giving information to supervisors, co-workers, and staff by telephone, in written form, e-mail, or in person.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

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