Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

    You usually need a bachelor degree in advertising, marketing, commerce, business management, communications or another related field to work as an Advertising or Marketing Professional. Training may also be available through VET (Vocational Education and Training).

    Tasks

    • planning, developing and organising advertising policies and campaigns to support sales objectives
    • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
    • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
    • analysing data regarding consumer patterns and preferences
    • interpreting and predicting current and future consumer trends
    • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
    • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
    • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
    • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

    More about Advertising and Marketing Professionals

    All Advertising and Marketing Professionals

    All Advertising and Marketing Professionals

    • $1,737 Weekly Pay
    • Very strong Future Growth
    • Unavailable Unemployment
    • 81,600 workers Employment Size
    • Very high skill Skill level rating
    • 78% Full-Time Full-Time Share
    • 44 hours Average full-time
    • 34 years Average age
    • 61% female Gender Share

    The number of people working as Advertising and Marketing Professionals (in their main job) grew very strongly over 5 years:
    from 46,300 in 2014 to 81,600 in 2019.

    Caution: The Australian jobs market is changing in response to the COVID-19 pandemic. These estimates do not take account of the impact of COVID-19. They may not reflect the current jobs market and should be used and interpreted with extreme caution.

    • Size: This is a very large occupation.
    • Location: Many Advertising and Marketing Professionals work in New South Wales and Victoria.
    • Industries: They work in many industries such as Professional, Scientific and Technical Services; Wholesale Trade; and Retail Trade.
    • Earnings: Full-time workers on an adult wage earn around $1,737 per week (very high compared to the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
    • Full-time: Many work full-time (78%, higher than the average of 66%).
    • Hours: Full-time workers spend around 44 hours per week at work (compared to the average of 44 hours).
    • Age: The average age is 34 years (compared to the average of 40 years).
    • Gender: 61% of workers are female (compared to the average of 48%).

    Employment Outlook

    Number of Workers

    Caution: The 2019 employment projections do not take account of any impact caused by the COVID-19 pandemic and are therefore no longer reflective of current labour market conditions. As such, they should be used, and interpreted, with extreme caution. Source: ABS Labour Force Survey, National Skills Commission trend data to May 2019 and projections to 2024.
    YearNumber of Workers
    200944100
    201049900
    201145800
    201250000
    201351500
    201446300
    201563200
    201667100
    201773500
    201869700
    201981600
    202499400

    Weekly Earnings

    Weekly Earnings (Before Tax)

    Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
    EarningsAdvertising and Marketing ProfessionalsAll Jobs Average
    Full-Time Earnings17371460

    Main Industries

    Main Employing Industries (% Share)

    Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
    Main Employing IndustriesIndustry (% share)
    Professional, Scientific and Technical Services31.5
    Wholesale Trade8.1
    Retail Trade7.6
    Financial and Insurance Services7.6
    Other Industries45.2

    States and Territories

    • NSW

    • VIC

    • QLD

    • SA

    • TAS

    • NT

    • ACT

    Employment by State and Territory (% Share)

    Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
    StateAdvertising and Marketing ProfessionalsAll Jobs Average
    NSW42.831.6
    VIC30.525.6
    QLD14.020.0
    SA4.17.0
    WA6.610.8
    TAS0.82.0
    NT0.31.0
    ACT0.91.9

    Age Profile

    Age Profile (% Share)

    Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
    Age BracketAdvertising and Marketing ProfessionalsAll Jobs AverageAll Jobs Average
    15-190.6-5.05.0
    20-249.4-9.39.3
    25-3440.5-22.922.9
    35-4427.9-22.022.0
    45-5414.4-21.621.6
    55-593.4-9.09.0
    60-642.1-6.06.0
    65 and Over1.7-4.24.2

    Education Level

    Highest Level of Education (% Share)

    Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Type of QualificationAdvertising and Marketing ProfessionalsAll Jobs AverageAll Jobs Average
    Post Graduate/Graduate Diploma or Graduate Certificate17.4-10.110.1
    Bachelor degree49.5-21.821.8
    Advanced Diploma/Diploma11.1-11.611.6
    Certificate III/IV5.5-21.121.1
    Year 1213.1-18.118.1
    Year 111.3-4.84.8
    Year 10 and below2.0-12.512.5

    You usually need a bachelor degree in advertising, marketing, commerce, business management, communications or another related field to work as an Advertising or Marketing Professional. Training may also be available through VET (Vocational Education and Training).

    Thinking about study or training?

    Before starting a course, check it will provide you with the skills and qualifications you need.

    • Search and compare thousands of higher education courses, and their entry requirements from different institutions across Australia at Course Seeker website.
    • Compare undergraduate and postgraduate student experiences and outcomes on the QILT website.
    • Compare Vocational Education and Training (VET) courses, providers and student outcomes on the My Skills website.
    • You might be interested in Retail Services VET training pathways on the AAPathways website.

    Or check out related courses on Job Outlook.

    Useful links and resources


    The course listings on this page are provided by Good Education Group.

    Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

    Filter Skills & Knowledge

    Knowledge

    These are important topics, subjects or knowledge areas.

    1. Sales and marketing

      86% Skill level

      Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

    2. English language

      72% Skill level

      English language including the meaning and spelling of words, rules of composition, and grammar.

    3. Customer and personal service

      69% Skill level

      Understanding customer needs, providing good quality service, and measuring customer satisfaction.

    4. Administration and management

      66% Skill level

      Business principles involved in strategic planning, leadership, and coordinating people and resources.

    5. Mathematics

      63% Skill level

      Arithmetic, algebra, geometry, calculus, or statistics.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.

    Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

    Filter Work Environment

    Demands

    The physical and social demands workers face most often are shown below.

    1. Electronic mail

      100% Important

      Use electronic mail.

    2. Telephone

      98% Important

      Talk on the telephone.

    3. Face-to-face discussions

      95% Important

      Talk with people face-to-face.

    4. Teamwork

      93% Important

      Work with people in a group or team.

    5. Unstructured work

      93% Important

      Have freedom to decide on tasks, priorities, and goals.

    Occupational Information Network
    O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
    The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.

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