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Public Relations Managers

ANZSCO ID 131114

Overview

All Advertising, Public Relations and Sales Manager

  • $2,224 Weekly Pay
  • Strong Future Growth

Public Relations Managers

  • 6,400 workers Employment Size
  • Very high skill Skill level rating
  • 83% Full-Time Full-Time Share
  • 45 hours Average full-time
  • 40 years Average age
  • 69% female Gender Share

Public Relations Managers manage the public relations activities within organisations.

Also known as: Communications, Corporate Affairs, Corporate Relations, PR, or Public Affairs Manager.

Specialisations: Community Relations Manager, External Relations Manager, Media Relations Manager.

You usually need a bachelor degree in public relations to work as a Public Relations Manager.

Tasks
  • Establishes nature of publicity required and ascertains the style of presentation.
  • Allots assignments and appraises submitted work for publication.
  • Examines all available resources and selects, assembles and prepares publicity material.
  • Determines media to be used, and revises and arranges material for presentation or publication.

Prospects

Pathways

You usually need a bachelor degree in public relations to work as a Public Relations Manager.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Skills & Knowledge

Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Customer and personal service

    86% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. Sales and marketing

    81% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  3. English language

    80% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  4. Communications and media

    76% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  5. Administration and management

    64% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  6. Personnel and human resources

    61% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  7. Clerical

    60% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  8. Computers and electronics

    56% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  9. Education and training

    52% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  10. Economics and accounting

    42% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  11. Mathematics

    37% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  12. Sociology and anthropology

    36% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  13. Psychology

    35% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  14. Law and government

    34% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  15. Production and processing

    30% Skill level

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  16. Telecommunications

    27% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  17. Public safety and security

    27% Skill level

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

  18. Technical design

    18% Skill level

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  19. Foreign language

    16% Skill level

    Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

  20. Medicine and dentistry

    14% Skill level

    Diagnose and treat human injuries, diseases, and deformities, including preventive health-care measures.

Skills

Skills can be improved through training or experience.

  1. Speaking

    64% Skill level

    Talking to others.

  2. Coordination with others

    63% Skill level

    Being adaptable and coordinating work with other people.

  3. Persuasion

    63% Skill level

    Talking people into changing their minds or their behaviour.

  4. Writing

    63% Skill level

    Writing things for co-workers or customers.

  5. Monitoring

    63% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  6. Active listening

    61% Skill level

    Listening to others, not interrupting, and asking good questions.

  7. Reading comprehension

    61% Skill level

    Reading work related information.

  8. Critical thinking

    59% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  9. Social perceptiveness

    59% Skill level

    Understanding why people react the way they do.

  10. Judgment and decision making

    59% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  11. Complex problem solving

    57% Skill level

    Noticing a problem and figuring out the best way to solve it.

  12. Management of personnel resources

    57% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  13. Negotiation

    57% Skill level

    Bringing people together and trying to sort out their differences.

  14. Active learning

    55% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  15. Systems analysis

    54% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  16. Systems evaluation

    54% Skill level

    Measuring how well a system is working and how to improve it.

  17. Time management

    54% Skill level

    Managing your own and other peoples' time to get work done.

  18. Management of financial resources

    54% Skill level

    Figuring out how money is needed to do something, and keeping track of the money that's being spent.

  19. Serving others

    52% Skill level

    Looking for ways to help people.

  20. Instructing

    52% Skill level

    Teaching people how to do something.

Abilities

Workers use these physical and mental abilities.

  1. Oral expression

    68% Skill level

    Communicate by speaking.

  2. Oral comprehension

    66% Skill level

    Listen to and understand what people say.

  3. Speech clarity

    66% Skill level

    Speak clearly so others can understand you.

  4. Written expression

    66% Skill level

    Write in a way that people can understand.

  5. Deductive reasoning

    61% Skill level

    Use general rules to find answers or solve problems logically.

  6. Speech recognition

    61% Skill level

    Identify and understand the speech of another person.

  7. Written comprehension

    59% Skill level

    Read and understand written information.

  8. Near vision

    59% Skill level

    See details that are up-close (within a few feet).

  9. Problem spotting

    57% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  10. Brainstorming

    55% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  11. Originality

    54% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  12. Sorting or ordering

    52% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  13. Inductive reasoning

    50% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  14. Categorising

    48% Skill level

    Come up with different ways of grouping things.

  15. Mathematics

    48% Skill level

    Choose the right maths method or formula to solve a problem.

  16. Selective attention

    45% Skill level

    Pay attention to something without being distracted.

  17. Memorization

    43% Skill level

    Remember things like words, numbers, pictures, and procedures.

  18. Far vision

    39% Skill level

    See details that are far away.

  19. Multitasking

    39% Skill level

    Do two or more things at the same time.

  20. Flexibility of closure

    37% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

Activities

These are kinds of activities workers regularly do in this job.

  1. Communicating with the public

    97% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  2. Building good relationships

    88% Skill level

    Building good working relationships and keeping them over time.

  3. Planning and prioritising work

    82% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  4. Communicating within a team

    82% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  5. Giving expert advice

    78% Skill level

    Providing guidance and expert advice to management or other groups.

  6. Thinking creatively

    77% Skill level

    Using your own ideas for developing, designing, or creating something new.

  7. Working with the public

    76% Skill level

    Greeting or serving customers, clients or guests, and public speaking or performing.

  8. Making decisions and solving problems

    75% Skill level

    Using information to work out the best solution and solve problems.

  9. Keeping your knowledge up-to-date

    72% Skill level

    Keeping up-to-date with technology and new ideas.

  10. Researching and investigating

    72% Skill level

    Looking for, getting and understanding different kinds of information.

  11. Influencing people

    71% Skill level

    Convincing people to buy something or to change their minds or actions.

  12. Looking for changes over time

    69% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  13. Scheduling work and activities

    69% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  14. Coordinating the work of a team

    68% Skill level

    Getting members of a group to work together to finish a task.

  15. Making sense of information and ideas

    64% Skill level

    Looking at, working with, and understanding data or information.

  16. Coming up with systems and processes

    60% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  17. Monitoring people, processes and things

    59% Skill level

    Checking objects, actions, or events, and keeping an eye out for problems.

  18. Assessing and evaluating things

    58% Skill level

    Working out the value, importance, or quality of things, services or people.

  19. Explaining things to people

    56% Skill level

    Helping people to understand and use information.

  20. Working with computers

    49% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2031.00 - Public Relations and Fundraising Managers.

Work Environment

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    100% Important

    Use electronic mail.

  2. Face-to-face discussions

    100% Important

    Talk with people face-to-face.

  3. Telephone

    98% Important

    Talk on the telephone.

  4. Contact with people

    96% Important

    Have contact with people by telephone, face-to-face, or any other way.

  5. Contact with the public

    95% Important

    Work with customers or the public.

  6. Being exact or accurate

    94% Important

    Be very exact or highly accurate.

  7. Teamwork

    93% Important

    Work with people in a group or team.

  8. Impact of decisions

    93% Important

    Make decisions that have a large impact on other people.

  9. Frequent decision making

    92% Important

    Frequently make decisions that impact other people.

  10. Unstructured work

    92% Important

    Have freedom to decide on tasks, priorities, and goals.

  11. Freedom to make decisions

    90% Important

    Have freedom to make decision on your own.

  12. Spend time sitting

    89% Important

    Spend time sitting at work.

  13. Lead or coordinate a team

    88% Important

    Lead others to do work activities.

  14. Indoors, heat controlled

    87% Important

    Work indoors with access to heating or cooling.

  15. Letters and memos

    87% Important

    Write letters and memos.

  16. Time pressure

    84% Important

    Work to strict deadlines.

  17. Responsible for outcomes

    83% Important

    Take responsibility for the results of other people's work.

  18. Competition

    74% Important

    Compete with others, or be aware of competitive pressures.

  19. Conflict situations

    72% Important

    Deal with conflict or disagreements.

  20. Repeating same tasks

    69% Important

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Working conditions

    88% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  2. Independence

    86% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  3. Relationships

    86% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  4. Achievement

    76% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  5. Recognition

    71% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  6. Support

    67% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Enterprising

    100% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  2. Creative

    71% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  3. Administrative

    52% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  4. Helping

    52% Important

    Working with people. Helping or providing service to others.

  5. Analytical

    19% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  6. Practical

    19% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2031.00 - Public Relations and Fundraising Managers.

All Advertising, Public Relations and Sales Manager

  • $2,224 Weekly Pay
  • Strong Future Growth

Public Relations Managers

  • 6,400 workers Employment Size
  • Very high skill Skill level rating
  • 83% Full-Time Full-Time Share
  • 45 hours Average full-time
  • 40 years Average age
  • 69% female Gender Share

Public Relations Managers manage the public relations activities within organisations.

Also known as: Communications, Corporate Affairs, Corporate Relations, PR, or Public Affairs Manager.

Specialisations: Community Relations Manager, External Relations Manager, Media Relations Manager.

You usually need a bachelor degree in public relations to work as a Public Relations Manager.

Tasks
  • Establishes nature of publicity required and ascertains the style of presentation.
  • Allots assignments and appraises submitted work for publication.
  • Examines all available resources and selects, assembles and prepares publicity material.
  • Determines media to be used, and revises and arranges material for presentation or publication.

You usually need a bachelor degree in public relations to work as a Public Relations Manager.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Customer and personal service

    86% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  2. Sales and marketing

    81% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  3. English language

    80% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  4. Communications and media

    76% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  5. Administration and management

    64% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  6. Personnel and human resources

    61% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  7. Clerical

    60% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  8. Computers and electronics

    56% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  9. Education and training

    52% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  10. Economics and accounting

    42% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  11. Mathematics

    37% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  12. Sociology and anthropology

    36% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  13. Psychology

    35% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  14. Law and government

    34% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  15. Production and processing

    30% Skill level

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  16. Telecommunications

    27% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  17. Public safety and security

    27% Skill level

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

  18. Technical design

    18% Skill level

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  19. Foreign language

    16% Skill level

    Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

  20. Medicine and dentistry

    14% Skill level

    Diagnose and treat human injuries, diseases, and deformities, including preventive health-care measures.

Skills

Skills can be improved through training or experience.

  1. Speaking

    64% Skill level

    Talking to others.

  2. Coordination with others

    63% Skill level

    Being adaptable and coordinating work with other people.

  3. Persuasion

    63% Skill level

    Talking people into changing their minds or their behaviour.

  4. Writing

    63% Skill level

    Writing things for co-workers or customers.

  5. Monitoring

    63% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  6. Active listening

    61% Skill level

    Listening to others, not interrupting, and asking good questions.

  7. Reading comprehension

    61% Skill level

    Reading work related information.

  8. Critical thinking

    59% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  9. Social perceptiveness

    59% Skill level

    Understanding why people react the way they do.

  10. Judgment and decision making

    59% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  11. Complex problem solving

    57% Skill level

    Noticing a problem and figuring out the best way to solve it.

  12. Management of personnel resources

    57% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  13. Negotiation

    57% Skill level

    Bringing people together and trying to sort out their differences.

  14. Active learning

    55% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  15. Systems analysis

    54% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  16. Systems evaluation

    54% Skill level

    Measuring how well a system is working and how to improve it.

  17. Time management

    54% Skill level

    Managing your own and other peoples' time to get work done.

  18. Management of financial resources

    54% Skill level

    Figuring out how money is needed to do something, and keeping track of the money that's being spent.

  19. Serving others

    52% Skill level

    Looking for ways to help people.

  20. Instructing

    52% Skill level

    Teaching people how to do something.

Abilities

Workers use these physical and mental abilities.

  1. Oral expression

    68% Skill level

    Communicate by speaking.

  2. Oral comprehension

    66% Skill level

    Listen to and understand what people say.

  3. Speech clarity

    66% Skill level

    Speak clearly so others can understand you.

  4. Written expression

    66% Skill level

    Write in a way that people can understand.

  5. Deductive reasoning

    61% Skill level

    Use general rules to find answers or solve problems logically.

  6. Speech recognition

    61% Skill level

    Identify and understand the speech of another person.

  7. Written comprehension

    59% Skill level

    Read and understand written information.

  8. Near vision

    59% Skill level

    See details that are up-close (within a few feet).

  9. Problem spotting

    57% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  10. Brainstorming

    55% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  11. Originality

    54% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  12. Sorting or ordering

    52% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  13. Inductive reasoning

    50% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  14. Categorising

    48% Skill level

    Come up with different ways of grouping things.

  15. Mathematics

    48% Skill level

    Choose the right maths method or formula to solve a problem.

  16. Selective attention

    45% Skill level

    Pay attention to something without being distracted.

  17. Memorization

    43% Skill level

    Remember things like words, numbers, pictures, and procedures.

  18. Far vision

    39% Skill level

    See details that are far away.

  19. Multitasking

    39% Skill level

    Do two or more things at the same time.

  20. Flexibility of closure

    37% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

Activities

These are kinds of activities workers regularly do in this job.

  1. Communicating with the public

    97% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  2. Building good relationships

    88% Skill level

    Building good working relationships and keeping them over time.

  3. Planning and prioritising work

    82% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  4. Communicating within a team

    82% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  5. Giving expert advice

    78% Skill level

    Providing guidance and expert advice to management or other groups.

  6. Thinking creatively

    77% Skill level

    Using your own ideas for developing, designing, or creating something new.

  7. Working with the public

    76% Skill level

    Greeting or serving customers, clients or guests, and public speaking or performing.

  8. Making decisions and solving problems

    75% Skill level

    Using information to work out the best solution and solve problems.

  9. Keeping your knowledge up-to-date

    72% Skill level

    Keeping up-to-date with technology and new ideas.

  10. Researching and investigating

    72% Skill level

    Looking for, getting and understanding different kinds of information.

  11. Influencing people

    71% Skill level

    Convincing people to buy something or to change their minds or actions.

  12. Looking for changes over time

    69% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  13. Scheduling work and activities

    69% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  14. Coordinating the work of a team

    68% Skill level

    Getting members of a group to work together to finish a task.

  15. Making sense of information and ideas

    64% Skill level

    Looking at, working with, and understanding data or information.

  16. Coming up with systems and processes

    60% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  17. Monitoring people, processes and things

    59% Skill level

    Checking objects, actions, or events, and keeping an eye out for problems.

  18. Assessing and evaluating things

    58% Skill level

    Working out the value, importance, or quality of things, services or people.

  19. Explaining things to people

    56% Skill level

    Helping people to understand and use information.

  20. Working with computers

    49% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2031.00 - Public Relations and Fundraising Managers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    100% Important

    Use electronic mail.

  2. Face-to-face discussions

    100% Important

    Talk with people face-to-face.

  3. Telephone

    98% Important

    Talk on the telephone.

  4. Contact with people

    96% Important

    Have contact with people by telephone, face-to-face, or any other way.

  5. Contact with the public

    95% Important

    Work with customers or the public.

  6. Being exact or accurate

    94% Important

    Be very exact or highly accurate.

  7. Teamwork

    93% Important

    Work with people in a group or team.

  8. Impact of decisions

    93% Important

    Make decisions that have a large impact on other people.

  9. Frequent decision making

    92% Important

    Frequently make decisions that impact other people.

  10. Unstructured work

    92% Important

    Have freedom to decide on tasks, priorities, and goals.

  11. Freedom to make decisions

    90% Important

    Have freedom to make decision on your own.

  12. Spend time sitting

    89% Important

    Spend time sitting at work.

  13. Lead or coordinate a team

    88% Important

    Lead others to do work activities.

  14. Indoors, heat controlled

    87% Important

    Work indoors with access to heating or cooling.

  15. Letters and memos

    87% Important

    Write letters and memos.

  16. Time pressure

    84% Important

    Work to strict deadlines.

  17. Responsible for outcomes

    83% Important

    Take responsibility for the results of other people's work.

  18. Competition

    74% Important

    Compete with others, or be aware of competitive pressures.

  19. Conflict situations

    72% Important

    Deal with conflict or disagreements.

  20. Repeating same tasks

    69% Important

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Working conditions

    88% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  2. Independence

    86% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  3. Relationships

    86% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  4. Achievement

    76% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  5. Recognition

    71% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  6. Support

    67% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Enterprising

    100% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  2. Creative

    71% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  3. Administrative

    52% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  4. Helping

    52% Important

    Working with people. Helping or providing service to others.

  5. Analytical

    19% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  6. Practical

    19% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2031.00 - Public Relations and Fundraising Managers.
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