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Advertising Specialists

ANZSCO ID 225111

Overview

All Advertising and Marketing Professionals

  • $1,737 Weekly Pay
  • Very strong Future Growth

Advertising Specialists

  • 5,800 workers Employment Size
  • Very high skill Skill level rating
  • 88% Full-Time Full-Time Share
  • 46 hours Average full-time
  • 33 years Average age
  • 56% female Gender Share

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

You usually need a bachelor degree in advertising, marketing, communications, graphic design or another related field and some relevant work experience to work as an Advertising Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Tasks
  • Plans, develops and organises advertising policies and campaigns to support sales objectives.
  • Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
  • Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.

Prospects

Pathways

You usually need a bachelor degree in advertising, marketing, communications, graphic design or another related field and some relevant work experience to work as an Advertising Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Skills & Knowledge

Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Communications and media

    76% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  2. English language

    72% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Sales and marketing

    68% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  4. Customer and personal service

    64% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  5. Administration and management

    63% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  6. Computers and electronics

    61% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  7. Clerical

    55% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  8. Fine arts

    50% Skill level

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  9. Production and processing

    50% Skill level

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  10. Technical design

    48% Skill level

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  11. Mathematics

    47% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  12. Personnel and human resources

    45% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  13. Psychology

    42% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  14. Telecommunications

    42% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  15. Education and training

    40% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  16. Economics and accounting

    28% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  17. Law and government

    25% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  18. Sociology and anthropology

    21% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  19. Foreign language

    18% Skill level

    Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

  20. Public safety and security

    17% Skill level

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

Skills

Skills can be improved through training or experience.

  1. Speaking

    63% Skill level

    Talking to others.

  2. Coordination with others

    63% Skill level

    Being adaptable and coordinating work with other people.

  3. Monitoring

    61% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  4. Active listening

    59% Skill level

    Listening to others, not interrupting, and asking good questions.

  5. Critical thinking

    59% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  6. Judgment and decision making

    59% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  7. Reading comprehension

    59% Skill level

    Reading work related information.

  8. Time management

    57% Skill level

    Managing your own and other peoples' time to get work done.

  9. Active learning

    57% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  10. Complex problem solving

    57% Skill level

    Noticing a problem and figuring out the best way to solve it.

  11. Management of personnel resources

    57% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  12. Writing

    55% Skill level

    Writing things for co-workers or customers.

  13. Social perceptiveness

    54% Skill level

    Understanding why people react the way they do.

  14. Negotiation

    54% Skill level

    Bringing people together and trying to sort out their differences.

  15. Systems evaluation

    54% Skill level

    Measuring how well a system is working and how to improve it.

  16. Persuasion

    52% Skill level

    Talking people into changing their minds or their behaviour.

  17. Instructing

    50% Skill level

    Teaching people how to do something.

  18. Systems analysis

    48% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  19. Serving others

    46% Skill level

    Looking for ways to help people.

  20. Mathematics

    45% Skill level

    Using maths to solve problems.

Abilities

Workers use these physical and mental abilities.

  1. Oral expression

    66% Skill level

    Communicate by speaking.

  2. Deductive reasoning

    63% Skill level

    Use general rules to find answers or solve problems logically.

  3. Oral comprehension

    61% Skill level

    Listen to and understand what people say.

  4. Problem spotting

    61% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  5. Near vision

    61% Skill level

    See details that are up-close (within a few feet).

  6. Brainstorming

    59% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  7. Speech recognition

    57% Skill level

    Identify and understand the speech of another person.

  8. Written comprehension

    57% Skill level

    Read and understand written information.

  9. Written expression

    57% Skill level

    Write in a way that people can understand.

  10. Originality

    54% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  11. Speech clarity

    54% Skill level

    Speak clearly so others can understand you.

  12. Categorising

    54% Skill level

    Come up with different ways of grouping things.

  13. Inductive reasoning

    54% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  14. Sorting or ordering

    54% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  15. Far vision

    50% Skill level

    See details that are far away.

  16. Mathematics

    50% Skill level

    Choose the right maths method or formula to solve a problem.

  17. Colour discrimination

    46% Skill level

    Notice differences between colours, including shades of colour and brightness.

  18. Flexibility of closure

    45% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  19. Visualization

    45% Skill level

    Imagine how something will look after it is moved around or changed.

  20. Selective attention

    37% Skill level

    Pay attention to something without being distracted.

Activities

These are kinds of activities workers regularly do in this job.

  1. Building good relationships

    80% Skill level

    Building good working relationships and keeping them over time.

  2. Communicating with the public

    80% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  3. Thinking creatively

    72% Skill level

    Using your own ideas for developing, designing, or creating something new.

  4. Planning and prioritising work

    72% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  5. Communicating within a team

    69% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  6. Collecting and organising information

    69% Skill level

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  7. Working with the public

    63% Skill level

    Greeting or serving customers, clients or guests, and public speaking or performing.

  8. Scheduling work and activities

    63% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  9. Keeping your knowledge up-to-date

    61% Skill level

    Keeping up-to-date with technology and new ideas.

  10. Making decisions and solving problems

    60% Skill level

    Using information to work out the best solution and solve problems.

  11. Working with computers

    59% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

  12. Coming up with systems and processes

    56% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  13. Researching and investigating

    55% Skill level

    Looking for, getting and understanding different kinds of information.

  14. Estimating amounts, costs and resources

    54% Skill level

    Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

  15. Looking for changes over time

    49% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  16. Coordinating the work of a team

    47% Skill level

    Getting members of a group to work together to finish a task.

  17. Influencing people

    47% Skill level

    Convincing people to buy something or to change their minds or actions.

  18. Explaining things to people

    46% Skill level

    Helping people to understand and use information.

  19. Documenting or recording information

    41% Skill level

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

  20. Leading and encouraging a team

    34% Skill level

    Encouraging and building trust, respect, and cooperation among team members.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

Work Environment

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    100% Important

    Use electronic mail.

  2. Telephone

    100% Important

    Talk on the telephone.

  3. Indoors, heat controlled

    97% Important

    Work indoors with access to heating or cooling.

  4. Time pressure

    93% Important

    Work to strict deadlines.

  5. Contact with people

    93% Important

    Have contact with people by telephone, face-to-face, or any other way.

  6. Face-to-face discussions

    91% Important

    Talk with people face-to-face.

  7. Unstructured work

    88% Important

    Have freedom to decide on tasks, priorities, and goals.

  8. Spend time sitting

    85% Important

    Spend time sitting at work.

  9. Freedom to make decisions

    83% Important

    Have freedom to make decision on your own.

  10. Impact of decisions

    83% Important

    Make decisions that have a large impact on other people.

  11. Lead or coordinate a team

    82% Important

    Lead others to do work activities.

  12. Frequent decision making

    81% Important

    Frequently make decisions that impact other people.

  13. Teamwork

    80% Important

    Work with people in a group or team.

  14. Being exact or accurate

    80% Important

    Be very exact or highly accurate.

  15. Contact with the public

    78% Important

    Work with customers or the public.

  16. Responsible for outcomes

    74% Important

    Take responsibility for the results of other people's work.

  17. Letters and memos

    70% Important

    Write letters and memos.

  18. Competition

    62% Important

    Compete with others, or be aware of competitive pressures.

  19. Repeating same tasks

    62% Important

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

  20. Conflict situations

    59% Important

    Deal with conflict or disagreements.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Achievement

    76% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  2. Independence

    76% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  3. Recognition

    76% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  4. Working conditions

    76% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  5. Relationships

    71% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  6. Support

    57% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Enterprising

    100% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  2. Creative

    76% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  3. Administrative

    67% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  4. Helping

    33% Important

    Working with people. Helping or providing service to others.

  5. Analytical

    29% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  6. Practical

    24% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

All Advertising and Marketing Professionals

  • $1,737 Weekly Pay
  • Very strong Future Growth

Advertising Specialists

  • 5,800 workers Employment Size
  • Very high skill Skill level rating
  • 88% Full-Time Full-Time Share
  • 46 hours Average full-time
  • 33 years Average age
  • 56% female Gender Share

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

You usually need a bachelor degree in advertising, marketing, communications, graphic design or another related field and some relevant work experience to work as an Advertising Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Tasks
  • Plans, develops and organises advertising policies and campaigns to support sales objectives.
  • Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
  • Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.

You usually need a bachelor degree in advertising, marketing, communications, graphic design or another related field and some relevant work experience to work as an Advertising Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Communications and media

    76% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  2. English language

    72% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Sales and marketing

    68% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  4. Customer and personal service

    64% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  5. Administration and management

    63% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  6. Computers and electronics

    61% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  7. Clerical

    55% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  8. Fine arts

    50% Skill level

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  9. Production and processing

    50% Skill level

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  10. Technical design

    48% Skill level

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  11. Mathematics

    47% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  12. Personnel and human resources

    45% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  13. Psychology

    42% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  14. Telecommunications

    42% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  15. Education and training

    40% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  16. Economics and accounting

    28% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  17. Law and government

    25% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  18. Sociology and anthropology

    21% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  19. Foreign language

    18% Skill level

    Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

  20. Public safety and security

    17% Skill level

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

Skills

Skills can be improved through training or experience.

  1. Speaking

    63% Skill level

    Talking to others.

  2. Coordination with others

    63% Skill level

    Being adaptable and coordinating work with other people.

  3. Monitoring

    61% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  4. Active listening

    59% Skill level

    Listening to others, not interrupting, and asking good questions.

  5. Critical thinking

    59% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  6. Judgment and decision making

    59% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  7. Reading comprehension

    59% Skill level

    Reading work related information.

  8. Time management

    57% Skill level

    Managing your own and other peoples' time to get work done.

  9. Active learning

    57% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  10. Complex problem solving

    57% Skill level

    Noticing a problem and figuring out the best way to solve it.

  11. Management of personnel resources

    57% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  12. Writing

    55% Skill level

    Writing things for co-workers or customers.

  13. Social perceptiveness

    54% Skill level

    Understanding why people react the way they do.

  14. Negotiation

    54% Skill level

    Bringing people together and trying to sort out their differences.

  15. Systems evaluation

    54% Skill level

    Measuring how well a system is working and how to improve it.

  16. Persuasion

    52% Skill level

    Talking people into changing their minds or their behaviour.

  17. Instructing

    50% Skill level

    Teaching people how to do something.

  18. Systems analysis

    48% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  19. Serving others

    46% Skill level

    Looking for ways to help people.

  20. Mathematics

    45% Skill level

    Using maths to solve problems.

Abilities

Workers use these physical and mental abilities.

  1. Oral expression

    66% Skill level

    Communicate by speaking.

  2. Deductive reasoning

    63% Skill level

    Use general rules to find answers or solve problems logically.

  3. Oral comprehension

    61% Skill level

    Listen to and understand what people say.

  4. Problem spotting

    61% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  5. Near vision

    61% Skill level

    See details that are up-close (within a few feet).

  6. Brainstorming

    59% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  7. Speech recognition

    57% Skill level

    Identify and understand the speech of another person.

  8. Written comprehension

    57% Skill level

    Read and understand written information.

  9. Written expression

    57% Skill level

    Write in a way that people can understand.

  10. Originality

    54% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  11. Speech clarity

    54% Skill level

    Speak clearly so others can understand you.

  12. Categorising

    54% Skill level

    Come up with different ways of grouping things.

  13. Inductive reasoning

    54% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  14. Sorting or ordering

    54% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  15. Far vision

    50% Skill level

    See details that are far away.

  16. Mathematics

    50% Skill level

    Choose the right maths method or formula to solve a problem.

  17. Colour discrimination

    46% Skill level

    Notice differences between colours, including shades of colour and brightness.

  18. Flexibility of closure

    45% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  19. Visualization

    45% Skill level

    Imagine how something will look after it is moved around or changed.

  20. Selective attention

    37% Skill level

    Pay attention to something without being distracted.

Activities

These are kinds of activities workers regularly do in this job.

  1. Building good relationships

    80% Skill level

    Building good working relationships and keeping them over time.

  2. Communicating with the public

    80% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  3. Thinking creatively

    72% Skill level

    Using your own ideas for developing, designing, or creating something new.

  4. Planning and prioritising work

    72% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  5. Communicating within a team

    69% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  6. Collecting and organising information

    69% Skill level

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  7. Working with the public

    63% Skill level

    Greeting or serving customers, clients or guests, and public speaking or performing.

  8. Scheduling work and activities

    63% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  9. Keeping your knowledge up-to-date

    61% Skill level

    Keeping up-to-date with technology and new ideas.

  10. Making decisions and solving problems

    60% Skill level

    Using information to work out the best solution and solve problems.

  11. Working with computers

    59% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

  12. Coming up with systems and processes

    56% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  13. Researching and investigating

    55% Skill level

    Looking for, getting and understanding different kinds of information.

  14. Estimating amounts, costs and resources

    54% Skill level

    Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

  15. Looking for changes over time

    49% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  16. Coordinating the work of a team

    47% Skill level

    Getting members of a group to work together to finish a task.

  17. Influencing people

    47% Skill level

    Convincing people to buy something or to change their minds or actions.

  18. Explaining things to people

    46% Skill level

    Helping people to understand and use information.

  19. Documenting or recording information

    41% Skill level

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

  20. Leading and encouraging a team

    34% Skill level

    Encouraging and building trust, respect, and cooperation among team members.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    100% Important

    Use electronic mail.

  2. Telephone

    100% Important

    Talk on the telephone.

  3. Indoors, heat controlled

    97% Important

    Work indoors with access to heating or cooling.

  4. Time pressure

    93% Important

    Work to strict deadlines.

  5. Contact with people

    93% Important

    Have contact with people by telephone, face-to-face, or any other way.

  6. Face-to-face discussions

    91% Important

    Talk with people face-to-face.

  7. Unstructured work

    88% Important

    Have freedom to decide on tasks, priorities, and goals.

  8. Spend time sitting

    85% Important

    Spend time sitting at work.

  9. Freedom to make decisions

    83% Important

    Have freedom to make decision on your own.

  10. Impact of decisions

    83% Important

    Make decisions that have a large impact on other people.

  11. Lead or coordinate a team

    82% Important

    Lead others to do work activities.

  12. Frequent decision making

    81% Important

    Frequently make decisions that impact other people.

  13. Teamwork

    80% Important

    Work with people in a group or team.

  14. Being exact or accurate

    80% Important

    Be very exact or highly accurate.

  15. Contact with the public

    78% Important

    Work with customers or the public.

  16. Responsible for outcomes

    74% Important

    Take responsibility for the results of other people's work.

  17. Letters and memos

    70% Important

    Write letters and memos.

  18. Competition

    62% Important

    Compete with others, or be aware of competitive pressures.

  19. Repeating same tasks

    62% Important

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

  20. Conflict situations

    59% Important

    Deal with conflict or disagreements.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Achievement

    76% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  2. Independence

    76% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  3. Recognition

    76% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  4. Working conditions

    76% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  5. Relationships

    71% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  6. Support

    57% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Enterprising

    100% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  2. Creative

    76% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  3. Administrative

    67% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  4. Helping

    33% Important

    Working with people. Helping or providing service to others.

  5. Analytical

    29% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  6. Practical

    24% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.
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