Overview
All Advertising, Public Relations and Sales Manager
-
$2,224 Weekly Pay
-
Strong Future Growth
-
163,700 workers Employment Size
-
Very high skill Skill level rating
-
89% Full-Time Full-Time Share
-
46 hours Average full-time
-
41 years Average age
-
41% female Gender Share
Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
You need extensive experience, or a formal qualification in business administration, advertising, marketing and communication or media studies to work as an Advertising, Public Relations or Sales Manager. University and Vocational Education and Training (VET) are both common study pathways.
Tasks
- formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
- directing the development of initiatives for new products, marketing and advertising campaigns
- organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
- directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
- directing sales methods and arrangements by setting prices and credit arrangements
Prospects
There were 163,700 Advertising, Public Relations and Sales Manager in 2020. The number of workers:
- grew very strongly over the past 5 years
- is expected to grow strongly over the next five years
- is likely to reach 185,800 by 2025.
Source: ABS Labour Force Survey, seasonally adjusted data to November 2020 and National Skills Commission Employment Projections to 2025. The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.
Employment Snapshot
- Size: This is a very large occupation.
- Location: Many Advertising, Public Relations and Sales Manager work in New South Wales.
- Industries: They work in many industries such as Wholesale Trade; Professional, Scientific and Technical Services; and Retail Trade.
- Earnings: Full-time workers on an adult wage earn around $2,224 per week (higher than the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
- Full-time: Most work full-time (89%, much higher than the average of 66%).
- Hours: Full-time workers spend around 46 hours per week at work (compared to the average of 44 hours).
- Age: The average age is 41 years (compared to the average of 40 years).
- Gender: 41% of workers are female (compared to the average of 48%).
Employment Outlook
Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2020 and National Skills Commission Employment Projections to 2025.
Weekly Earnings
Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Main Industries
Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
States and Territories
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
Age Profile
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education Level
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Pathways
You need extensive experience, or a formal qualification in business administration, advertising, marketing and communication or media studies to work as an Advertising, Public Relations or Sales Manager. University and Vocational Education and Training (VET) are both common study pathways.
Before starting a course, check it will provide you with the skills and qualifications you need. Visit
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Retail Services VET training pathways.
Skills & Knowledge
Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.
Filter Skills & Knowledge
Knowledge
These are important topics, subjects or knowledge areas.
-
Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
-
English language
English language including the meaning and spelling of words, rules of composition, and grammar.
-
Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
-
Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
-
Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
-
Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
-
Clerical
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
-
Fine arts
Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
-
Production and processing
Raw materials, production processes, quality control, costs, and ways of making and distributing goods.
-
Technical design
Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
-
Mathematics
Arithmetic, algebra, geometry, calculus, or statistics.
-
Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
-
Psychology
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
-
Telecommunications
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
-
Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
-
Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
-
Law and government
How our laws and courts work. Government rules and regulations, and the political system.
-
Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
-
Foreign language
Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
-
Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
Skills
Skills can be improved through training or experience.
-
Speaking
Talking to others.
-
Coordination with others
Being adaptable and coordinating work with other people.
-
Monitoring
Keeping track of how well work is progressing so you can make changes or improvements.
-
Active listening
Listening to others, not interrupting, and asking good questions.
-
Critical thinking
Thinking about the pros and cons of different ways to solve a problem.
-
Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
-
Reading comprehension
Reading work related information.
-
Time management
Managing your own and other peoples' time to get work done.
-
Active learning
Being able to use what you have learnt to solve problems now and again in the future.
-
Complex problem solving
Noticing a problem and figuring out the best way to solve it.
-
Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
-
Writing
Writing things for co-workers or customers.
-
Social perceptiveness
Understanding why people react the way they do.
-
Negotiation
Bringing people together and trying to sort out their differences.
-
Systems evaluation
Measuring how well a system is working and how to improve it.
-
Persuasion
Talking people into changing their minds or their behaviour.
-
Instructing
Teaching people how to do something.
-
Systems analysis
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
-
Serving others
Looking for ways to help people.
-
Mathematics
Using maths to solve problems.
Abilities
Workers use these physical and mental abilities.
-
Oral expression
Communicate by speaking.
-
Deductive reasoning
Use general rules to find answers or solve problems logically.
-
Oral comprehension
Listen to and understand what people say.
-
Problem spotting
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
-
Near vision
See details that are up-close (within a few feet).
-
Brainstorming
Come up with a number of ideas about a topic, even if the ideas aren't very good.
-
Speech recognition
Identify and understand the speech of another person.
-
Written comprehension
Read and understand written information.
-
Written expression
Write in a way that people can understand.
-
Originality
Come up with unusual or clever ideas, or creative ways to solve a problem.
-
Speech clarity
Speak clearly so others can understand you.
-
Categorising
Come up with different ways of grouping things.
-
Inductive reasoning
Use lots of detailed information to come up with answers or make general rules.
-
Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
-
Far vision
See details that are far away.
-
Mathematics
Choose the right maths method or formula to solve a problem.
-
Colour discrimination
Notice differences between colours, including shades of colour and brightness.
-
Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
-
Visualization
Imagine how something will look after it is moved around or changed.
-
Selective attention
Pay attention to something without being distracted.
Activities
These are kinds of activities workers regularly do in this job.
-
Building good relationships
Building good working relationships and keeping them over time.
-
Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
-
Thinking creatively
Using your own ideas for developing, designing, or creating something new.
-
Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
-
Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
-
Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
-
Working with the public
Greeting or serving customers, clients or guests, and public speaking or performing.
-
Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
-
Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
-
Making decisions and solving problems
Using information to work out the best solution and solve problems.
-
Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
-
Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
-
Researching and investigating
Looking for, getting and understanding different kinds of information.
-
Estimating amounts, costs and resources
Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.
-
Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
-
Coordinating the work of a team
Getting members of a group to work together to finish a task.
-
Influencing people
Convincing people to buy something or to change their minds or actions.
-
Explaining things to people
Helping people to understand and use information.
-
Documenting or recording information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
-
Leading and encouraging a team
Encouraging and building trust, respect, and cooperation among team members.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.
Work Environment
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Filter Work Environment
Demands
The physical and social demands workers face most often are shown below.
-
Electronic mail
Use electronic mail.
-
Telephone
Talk on the telephone.
-
Indoors, heat controlled
Work indoors with access to heating or cooling.
-
Time pressure
Work to strict deadlines.
-
Contact with people
Have contact with people by telephone, face-to-face, or any other way.
-
Face-to-face discussions
Talk with people face-to-face.
-
Unstructured work
Have freedom to decide on tasks, priorities, and goals.
-
Spend time sitting
Spend time sitting at work.
-
Freedom to make decisions
Have freedom to make decision on your own.
-
Impact of decisions
Make decisions that have a large impact on other people.
-
Lead or coordinate a team
Lead others to do work activities.
-
Frequent decision making
Frequently make decisions that impact other people.
-
Teamwork
Work with people in a group or team.
-
Being exact or accurate
Be very exact or highly accurate.
-
Contact with the public
Work with customers or the public.
-
Responsible for outcomes
Take responsibility for the results of other people's work.
-
Letters and memos
Write letters and memos.
-
Competition
Compete with others, or be aware of competitive pressures.
-
Repeating same tasks
Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.
-
Conflict situations
Deal with conflict or disagreements.
Values
Work values are important to a person’s feeling of satisfaction. All six values are shown below.
-
Achievement
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
-
Independence
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
-
Recognition
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
-
Working conditions
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
-
Relationships
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
-
Support
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
-
Enterprising
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
-
Creative
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
-
Administrative
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
-
Helping
Working with people. Helping or providing service to others.
-
Analytical
Ideas and thinking. Searching for facts and figuring out problems in your head.
-
Practical
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.
All Advertising, Public Relations and Sales Manager
-
$2,224 Weekly Pay
-
Strong Future Growth
-
163,700 workers Employment Size
-
Very high skill Skill level rating
-
89% Full-Time Full-Time Share
-
46 hours Average full-time
-
41 years Average age
-
41% female Gender Share
Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
You need extensive experience, or a formal qualification in business administration, advertising, marketing and communication or media studies to work as an Advertising, Public Relations or Sales Manager. University and Vocational Education and Training (VET) are both common study pathways.
Tasks
- formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
- directing the development of initiatives for new products, marketing and advertising campaigns
- organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
- directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
- directing sales methods and arrangements by setting prices and credit arrangements
There were 163,700 Advertising, Public Relations and Sales Manager in 2020. The number of workers:
- grew very strongly over the past 5 years
- is expected to grow strongly over the next five years
- is likely to reach 185,800 by 2025.
Source: ABS Labour Force Survey, seasonally adjusted data to November 2020 and National Skills Commission Employment Projections to 2025. The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.
Employment Snapshot
- Size: This is a very large occupation.
- Location: Many Advertising, Public Relations and Sales Manager work in New South Wales.
- Industries: They work in many industries such as Wholesale Trade; Professional, Scientific and Technical Services; and Retail Trade.
- Earnings: Full-time workers on an adult wage earn around $2,224 per week (higher than the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
- Full-time: Most work full-time (89%, much higher than the average of 66%).
- Hours: Full-time workers spend around 46 hours per week at work (compared to the average of 44 hours).
- Age: The average age is 41 years (compared to the average of 40 years).
- Gender: 41% of workers are female (compared to the average of 48%).
Employment Outlook
Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2020 and National Skills Commission Employment Projections to 2025.
Weekly Earnings
Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Main Industries
Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
States and Territories
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
Age Profile
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education Level
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
You need extensive experience, or a formal qualification in business administration, advertising, marketing and communication or media studies to work as an Advertising, Public Relations or Sales Manager. University and Vocational Education and Training (VET) are both common study pathways.
Before starting a course, check it will provide you with the skills and qualifications you need. Visit
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Retail Services VET training pathways.
Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.
Filter Skills & Knowledge
Knowledge
These are important topics, subjects or knowledge areas.
-
Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
-
English language
English language including the meaning and spelling of words, rules of composition, and grammar.
-
Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
-
Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
-
Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
-
Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
-
Clerical
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
-
Fine arts
Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
-
Production and processing
Raw materials, production processes, quality control, costs, and ways of making and distributing goods.
-
Technical design
Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
-
Mathematics
Arithmetic, algebra, geometry, calculus, or statistics.
-
Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
-
Psychology
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
-
Telecommunications
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
-
Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
-
Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
-
Law and government
How our laws and courts work. Government rules and regulations, and the political system.
-
Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
-
Foreign language
Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
-
Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
Skills
Skills can be improved through training or experience.
-
Speaking
Talking to others.
-
Coordination with others
Being adaptable and coordinating work with other people.
-
Monitoring
Keeping track of how well work is progressing so you can make changes or improvements.
-
Active listening
Listening to others, not interrupting, and asking good questions.
-
Critical thinking
Thinking about the pros and cons of different ways to solve a problem.
-
Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
-
Reading comprehension
Reading work related information.
-
Time management
Managing your own and other peoples' time to get work done.
-
Active learning
Being able to use what you have learnt to solve problems now and again in the future.
-
Complex problem solving
Noticing a problem and figuring out the best way to solve it.
-
Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
-
Writing
Writing things for co-workers or customers.
-
Social perceptiveness
Understanding why people react the way they do.
-
Negotiation
Bringing people together and trying to sort out their differences.
-
Systems evaluation
Measuring how well a system is working and how to improve it.
-
Persuasion
Talking people into changing their minds or their behaviour.
-
Instructing
Teaching people how to do something.
-
Systems analysis
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
-
Serving others
Looking for ways to help people.
-
Mathematics
Using maths to solve problems.
Abilities
Workers use these physical and mental abilities.
-
Oral expression
Communicate by speaking.
-
Deductive reasoning
Use general rules to find answers or solve problems logically.
-
Oral comprehension
Listen to and understand what people say.
-
Problem spotting
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
-
Near vision
See details that are up-close (within a few feet).
-
Brainstorming
Come up with a number of ideas about a topic, even if the ideas aren't very good.
-
Speech recognition
Identify and understand the speech of another person.
-
Written comprehension
Read and understand written information.
-
Written expression
Write in a way that people can understand.
-
Originality
Come up with unusual or clever ideas, or creative ways to solve a problem.
-
Speech clarity
Speak clearly so others can understand you.
-
Categorising
Come up with different ways of grouping things.
-
Inductive reasoning
Use lots of detailed information to come up with answers or make general rules.
-
Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
-
Far vision
See details that are far away.
-
Mathematics
Choose the right maths method or formula to solve a problem.
-
Colour discrimination
Notice differences between colours, including shades of colour and brightness.
-
Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
-
Visualization
Imagine how something will look after it is moved around or changed.
-
Selective attention
Pay attention to something without being distracted.
Activities
These are kinds of activities workers regularly do in this job.
-
Building good relationships
Building good working relationships and keeping them over time.
-
Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
-
Thinking creatively
Using your own ideas for developing, designing, or creating something new.
-
Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
-
Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
-
Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
-
Working with the public
Greeting or serving customers, clients or guests, and public speaking or performing.
-
Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
-
Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
-
Making decisions and solving problems
Using information to work out the best solution and solve problems.
-
Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
-
Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
-
Researching and investigating
Looking for, getting and understanding different kinds of information.
-
Estimating amounts, costs and resources
Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.
-
Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
-
Coordinating the work of a team
Getting members of a group to work together to finish a task.
-
Influencing people
Convincing people to buy something or to change their minds or actions.
-
Explaining things to people
Helping people to understand and use information.
-
Documenting or recording information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
-
Leading and encouraging a team
Encouraging and building trust, respect, and cooperation among team members.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Filter Work Environment
Demands
The physical and social demands workers face most often are shown below.
-
Electronic mail
Use electronic mail.
-
Telephone
Talk on the telephone.
-
Indoors, heat controlled
Work indoors with access to heating or cooling.
-
Time pressure
Work to strict deadlines.
-
Contact with people
Have contact with people by telephone, face-to-face, or any other way.
-
Face-to-face discussions
Talk with people face-to-face.
-
Unstructured work
Have freedom to decide on tasks, priorities, and goals.
-
Spend time sitting
Spend time sitting at work.
-
Freedom to make decisions
Have freedom to make decision on your own.
-
Impact of decisions
Make decisions that have a large impact on other people.
-
Lead or coordinate a team
Lead others to do work activities.
-
Frequent decision making
Frequently make decisions that impact other people.
-
Teamwork
Work with people in a group or team.
-
Being exact or accurate
Be very exact or highly accurate.
-
Contact with the public
Work with customers or the public.
-
Responsible for outcomes
Take responsibility for the results of other people's work.
-
Letters and memos
Write letters and memos.
-
Competition
Compete with others, or be aware of competitive pressures.
-
Repeating same tasks
Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.
-
Conflict situations
Deal with conflict or disagreements.
Values
Work values are important to a person’s feeling of satisfaction. All six values are shown below.
-
Achievement
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
-
Independence
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
-
Recognition
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
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Working conditions
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
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Relationships
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
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Support
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
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Enterprising
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
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Creative
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
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Administrative
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
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Helping
Working with people. Helping or providing service to others.
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Analytical
Ideas and thinking. Searching for facts and figuring out problems in your head.
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Practical
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.