ALERT The future growth information does not take account of the impact of COVID-19. If you are affected by COVID-19 there is a range of support available.

Market Research Analysts

ANZSCO ID 225112

Overview

All Advertising and Marketing Professionals

  • $1,737 Weekly Pay
  • Very strong Future Growth

Market Research Analysts

  • 3,100 workers Employment Size
  • Very high skill Skill level rating
  • 71% Full-Time Full-Time Share
  • 42 hours Average full-time
  • 33 years Average age
  • 59% female Gender Share

Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst.

Tasks
  • Plans, develops and organises advertising policies and campaigns to support sales objectives.
  • Advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services.
  • Co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement.
  • Analyses data regarding consumer patterns and preferences.
  • Interprets and predicts current and future consumer trends.
  • Researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information.
  • Supports business growth and development through the preparation and execution of marketing objectives, policies and programs.
  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
  • Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Prospects

Pathways

You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Skills & Knowledge

Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. English language

    70% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  2. Sales and marketing

    70% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  3. Customer and personal service

    70% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  4. Computers and electronics

    64% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  5. Clerical

    64% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  6. Administration and management

    62% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  7. Mathematics

    61% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  8. Education and training

    54% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  9. Personnel and human resources

    51% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  10. Communications and media

    48% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  11. Economics and accounting

    45% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  12. Geography

    45% Skill level

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  13. Sociology and anthropology

    45% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  14. Psychology

    43% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  15. Production and processing

    33% Skill level

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  16. Law and government

    32% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  17. Philosophy and theology

    28% Skill level

    Philosophical systems and religions, including their basic principles, values, ethics, ways of thinking, customs, practices, and impact on society.

  18. Foreign language

    27% Skill level

    Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

  19. Engineering and technology

    21% Skill level

    Use engineering, science and technology to design and produce goods and services.

  20. Telecommunications

    18% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

Skills

Skills can be improved through training or experience.

  1. Reading comprehension

    66% Skill level

    Reading work related information.

  2. Writing

    59% Skill level

    Writing things for co-workers or customers.

  3. Active listening

    57% Skill level

    Listening to others, not interrupting, and asking good questions.

  4. Judgment and decision making

    57% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  5. Critical thinking

    55% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  6. Speaking

    55% Skill level

    Talking to others.

  7. Active learning

    55% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  8. Systems analysis

    55% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  9. Systems evaluation

    54% Skill level

    Measuring how well a system is working and how to improve it.

  10. Complex problem solving

    52% Skill level

    Noticing a problem and figuring out the best way to solve it.

  11. Monitoring

    52% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  12. Time management

    50% Skill level

    Managing your own and other peoples' time to get work done.

  13. Coordination with others

    48% Skill level

    Being adaptable and coordinating work with other people.

  14. Mathematics

    48% Skill level

    Using maths to solve problems.

  15. Persuasion

    48% Skill level

    Talking people into changing their minds or their behaviour.

  16. Social perceptiveness

    48% Skill level

    Understanding why people react the way they do.

  17. Learning strategies

    46% Skill level

    Figuring out the best way to teach or learn something new.

  18. Operations analysis

    46% Skill level

    Understanding needs and product requirements to create a design.

  19. Instructing

    45% Skill level

    Teaching people how to do something.

  20. Management of personnel resources

    45% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

Abilities

Workers use these physical and mental abilities.

  1. Oral comprehension

    64% Skill level

    Listen to and understand what people say.

  2. Oral expression

    64% Skill level

    Communicate by speaking.

  3. Written comprehension

    64% Skill level

    Read and understand written information.

  4. Written expression

    64% Skill level

    Write in a way that people can understand.

  5. Deductive reasoning

    63% Skill level

    Use general rules to find answers or solve problems logically.

  6. Inductive reasoning

    57% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  7. Mathematics

    57% Skill level

    Choose the right maths method or formula to solve a problem.

  8. Near vision

    57% Skill level

    See details that are up-close (within a few feet).

  9. Brainstorming

    55% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  10. Categorising

    55% Skill level

    Come up with different ways of grouping things.

  11. Problem spotting

    54% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  12. Working with numbers

    54% Skill level

    Add, subtract, multiply, or divide.

  13. Sorting or ordering

    52% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  14. Speech recognition

    52% Skill level

    Identify and understand the speech of another person.

  15. Speech clarity

    50% Skill level

    Speak clearly so others can understand you.

  16. Flexibility of closure

    48% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  17. Far vision

    48% Skill level

    See details that are far away.

  18. Originality

    46% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  19. Selective attention

    43% Skill level

    Pay attention to something without being distracted.

  20. Perceptual speed

    41% Skill level

    Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.

Activities

These are kinds of activities workers regularly do in this job.

  1. Planning and prioritising work

    82% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  2. Building good relationships

    77% Skill level

    Building good working relationships and keeping them over time.

  3. Making sense of information and ideas

    77% Skill level

    Looking at, working with, and understanding data or information.

  4. Communicating within a team

    76% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  5. Researching and investigating

    76% Skill level

    Looking for, getting and understanding different kinds of information.

  6. Keeping your knowledge up-to-date

    75% Skill level

    Keeping up-to-date with technology and new ideas.

  7. Collecting and organising information

    74% Skill level

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  8. Looking for changes over time

    72% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  9. Making decisions and solving problems

    72% Skill level

    Using information to work out the best solution and solve problems.

  10. Communicating with the public

    72% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  11. Giving expert advice

    69% Skill level

    Providing guidance and expert advice to management or other groups.

  12. Explaining things to people

    67% Skill level

    Helping people to understand and use information.

  13. Documenting or recording information

    65% Skill level

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

  14. Coming up with systems and processes

    64% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  15. Thinking creatively

    63% Skill level

    Using your own ideas for developing, designing, or creating something new.

  16. Scheduling work and activities

    63% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  17. Influencing people

    58% Skill level

    Convincing people to buy something or to change their minds or actions.

  18. Assessing and evaluating things

    56% Skill level

    Working out the value, importance, or quality of things, services or people.

  19. Working with computers

    55% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

  20. Estimating amounts, costs and resources

    48% Skill level

    Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 13-1161.00 - Market Research Analysts and Marketing Specialists.

Work Environment

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    98% Important

    Use electronic mail.

  2. Telephone

    97% Important

    Talk on the telephone.

  3. Spend time sitting

    92% Important

    Spend time sitting at work.

  4. Freedom to make decisions

    89% Important

    Have freedom to make decision on your own.

  5. Indoors, heat controlled

    88% Important

    Work indoors with access to heating or cooling.

  6. Face-to-face discussions

    87% Important

    Talk with people face-to-face.

  7. Unstructured work

    87% Important

    Have freedom to decide on tasks, priorities, and goals.

  8. Contact with people

    81% Important

    Have contact with people by telephone, face-to-face, or any other way.

  9. Being exact or accurate

    80% Important

    Be very exact or highly accurate.

  10. Teamwork

    79% Important

    Work with people in a group or team.

  11. Time pressure

    78% Important

    Work to strict deadlines.

  12. Letters and memos

    72% Important

    Write letters and memos.

  13. Impact of decisions

    71% Important

    Make decisions that have a large impact on other people.

  14. Competition

    70% Important

    Compete with others, or be aware of competitive pressures.

  15. Frequent decision making

    67% Important

    Frequently make decisions that impact other people.

  16. Lead or coordinate a team

    66% Important

    Lead others to do work activities.

  17. Contact with the public

    64% Important

    Work with customers or the public.

  18. Responsible for outcomes

    64% Important

    Take responsibility for the results of other people's work.

  19. Repeating same tasks

    63% Important

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

  20. Making repetitive motions

    58% Important

    Spend time making repetitive motions.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Achievement

    67% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  2. Support

    62% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

  3. Working conditions

    62% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  4. Independence

    57% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  5. Recognition

    52% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  6. Relationships

    48% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Analytical

    95% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  2. Enterprising

    71% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  3. Administrative

    57% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  4. Creative

    24% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  5. Helping

    19% Important

    Working with people. Helping or providing service to others.

  6. Practical

    19% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 13-1161.00 - Market Research Analysts and Marketing Specialists.

All Advertising and Marketing Professionals

  • $1,737 Weekly Pay
  • Very strong Future Growth

Market Research Analysts

  • 3,100 workers Employment Size
  • Very high skill Skill level rating
  • 71% Full-Time Full-Time Share
  • 42 hours Average full-time
  • 33 years Average age
  • 59% female Gender Share

Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst.

Tasks
  • Plans, develops and organises advertising policies and campaigns to support sales objectives.
  • Advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services.
  • Co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement.
  • Analyses data regarding consumer patterns and preferences.
  • Interprets and predicts current and future consumer trends.
  • Researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information.
  • Supports business growth and development through the preparation and execution of marketing objectives, policies and programs.
  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
  • Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. English language

    70% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  2. Sales and marketing

    70% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  3. Customer and personal service

    70% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  4. Computers and electronics

    64% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  5. Clerical

    64% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  6. Administration and management

    62% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  7. Mathematics

    61% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  8. Education and training

    54% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  9. Personnel and human resources

    51% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  10. Communications and media

    48% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  11. Economics and accounting

    45% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  12. Geography

    45% Skill level

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  13. Sociology and anthropology

    45% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  14. Psychology

    43% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  15. Production and processing

    33% Skill level

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  16. Law and government

    32% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  17. Philosophy and theology

    28% Skill level

    Philosophical systems and religions, including their basic principles, values, ethics, ways of thinking, customs, practices, and impact on society.

  18. Foreign language

    27% Skill level

    Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

  19. Engineering and technology

    21% Skill level

    Use engineering, science and technology to design and produce goods and services.

  20. Telecommunications

    18% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

Skills

Skills can be improved through training or experience.

  1. Reading comprehension

    66% Skill level

    Reading work related information.

  2. Writing

    59% Skill level

    Writing things for co-workers or customers.

  3. Active listening

    57% Skill level

    Listening to others, not interrupting, and asking good questions.

  4. Judgment and decision making

    57% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  5. Critical thinking

    55% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  6. Speaking

    55% Skill level

    Talking to others.

  7. Active learning

    55% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  8. Systems analysis

    55% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  9. Systems evaluation

    54% Skill level

    Measuring how well a system is working and how to improve it.

  10. Complex problem solving

    52% Skill level

    Noticing a problem and figuring out the best way to solve it.

  11. Monitoring

    52% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  12. Time management

    50% Skill level

    Managing your own and other peoples' time to get work done.

  13. Coordination with others

    48% Skill level

    Being adaptable and coordinating work with other people.

  14. Mathematics

    48% Skill level

    Using maths to solve problems.

  15. Persuasion

    48% Skill level

    Talking people into changing their minds or their behaviour.

  16. Social perceptiveness

    48% Skill level

    Understanding why people react the way they do.

  17. Learning strategies

    46% Skill level

    Figuring out the best way to teach or learn something new.

  18. Operations analysis

    46% Skill level

    Understanding needs and product requirements to create a design.

  19. Instructing

    45% Skill level

    Teaching people how to do something.

  20. Management of personnel resources

    45% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

Abilities

Workers use these physical and mental abilities.

  1. Oral comprehension

    64% Skill level

    Listen to and understand what people say.

  2. Oral expression

    64% Skill level

    Communicate by speaking.

  3. Written comprehension

    64% Skill level

    Read and understand written information.

  4. Written expression

    64% Skill level

    Write in a way that people can understand.

  5. Deductive reasoning

    63% Skill level

    Use general rules to find answers or solve problems logically.

  6. Inductive reasoning

    57% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  7. Mathematics

    57% Skill level

    Choose the right maths method or formula to solve a problem.

  8. Near vision

    57% Skill level

    See details that are up-close (within a few feet).

  9. Brainstorming

    55% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  10. Categorising

    55% Skill level

    Come up with different ways of grouping things.

  11. Problem spotting

    54% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  12. Working with numbers

    54% Skill level

    Add, subtract, multiply, or divide.

  13. Sorting or ordering

    52% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  14. Speech recognition

    52% Skill level

    Identify and understand the speech of another person.

  15. Speech clarity

    50% Skill level

    Speak clearly so others can understand you.

  16. Flexibility of closure

    48% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  17. Far vision

    48% Skill level

    See details that are far away.

  18. Originality

    46% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  19. Selective attention

    43% Skill level

    Pay attention to something without being distracted.

  20. Perceptual speed

    41% Skill level

    Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.

Activities

These are kinds of activities workers regularly do in this job.

  1. Planning and prioritising work

    82% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  2. Building good relationships

    77% Skill level

    Building good working relationships and keeping them over time.

  3. Making sense of information and ideas

    77% Skill level

    Looking at, working with, and understanding data or information.

  4. Communicating within a team

    76% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  5. Researching and investigating

    76% Skill level

    Looking for, getting and understanding different kinds of information.

  6. Keeping your knowledge up-to-date

    75% Skill level

    Keeping up-to-date with technology and new ideas.

  7. Collecting and organising information

    74% Skill level

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  8. Looking for changes over time

    72% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  9. Making decisions and solving problems

    72% Skill level

    Using information to work out the best solution and solve problems.

  10. Communicating with the public

    72% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  11. Giving expert advice

    69% Skill level

    Providing guidance and expert advice to management or other groups.

  12. Explaining things to people

    67% Skill level

    Helping people to understand and use information.

  13. Documenting or recording information

    65% Skill level

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

  14. Coming up with systems and processes

    64% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  15. Thinking creatively

    63% Skill level

    Using your own ideas for developing, designing, or creating something new.

  16. Scheduling work and activities

    63% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  17. Influencing people

    58% Skill level

    Convincing people to buy something or to change their minds or actions.

  18. Assessing and evaluating things

    56% Skill level

    Working out the value, importance, or quality of things, services or people.

  19. Working with computers

    55% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

  20. Estimating amounts, costs and resources

    48% Skill level

    Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 13-1161.00 - Market Research Analysts and Marketing Specialists.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    98% Important

    Use electronic mail.

  2. Telephone

    97% Important

    Talk on the telephone.

  3. Spend time sitting

    92% Important

    Spend time sitting at work.

  4. Freedom to make decisions

    89% Important

    Have freedom to make decision on your own.

  5. Indoors, heat controlled

    88% Important

    Work indoors with access to heating or cooling.

  6. Face-to-face discussions

    87% Important

    Talk with people face-to-face.

  7. Unstructured work

    87% Important

    Have freedom to decide on tasks, priorities, and goals.

  8. Contact with people

    81% Important

    Have contact with people by telephone, face-to-face, or any other way.

  9. Being exact or accurate

    80% Important

    Be very exact or highly accurate.

  10. Teamwork

    79% Important

    Work with people in a group or team.

  11. Time pressure

    78% Important

    Work to strict deadlines.

  12. Letters and memos

    72% Important

    Write letters and memos.

  13. Impact of decisions

    71% Important

    Make decisions that have a large impact on other people.

  14. Competition

    70% Important

    Compete with others, or be aware of competitive pressures.

  15. Frequent decision making

    67% Important

    Frequently make decisions that impact other people.

  16. Lead or coordinate a team

    66% Important

    Lead others to do work activities.

  17. Contact with the public

    64% Important

    Work with customers or the public.

  18. Responsible for outcomes

    64% Important

    Take responsibility for the results of other people's work.

  19. Repeating same tasks

    63% Important

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

  20. Making repetitive motions

    58% Important

    Spend time making repetitive motions.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Achievement

    67% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  2. Support

    62% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

  3. Working conditions

    62% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  4. Independence

    57% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  5. Recognition

    52% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  6. Relationships

    48% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Analytical

    95% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  2. Enterprising

    71% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  3. Administrative

    57% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  4. Creative

    24% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  5. Helping

    19% Important

    Working with people. Helping or providing service to others.

  6. Practical

    19% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 13-1161.00 - Market Research Analysts and Marketing Specialists.
go to top