Overview
All Advertising and Marketing Professionals
-
$1,737 Weekly Pay
-
Very strong Future Growth
Market Research Analysts
-
3,100 workers Employment Size
-
Very high skill Skill level rating
-
71% Full-Time Full-Time Share
-
42 hours Average full-time
-
33 years Average age
-
59% female Gender Share
Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.
You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst.
Tasks
- Plans, develops and organises advertising policies and campaigns to support sales objectives.
- Advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services.
- Co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement.
- Analyses data regarding consumer patterns and preferences.
- Interprets and predicts current and future consumer trends.
- Researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information.
- Supports business growth and development through the preparation and execution of marketing objectives, policies and programs.
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
- Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
Prospects
The number of people working as Market Research Analysts (in their main job) fell over 5 years:
from 3,200 in 2011 to 3,100 in 2016.
Caution: The Australian jobs market is changing in response to the COVID-19 pandemic. These estimates do not take account of the impact of COVID-19. They may not reflect the current jobs market and should be used and interpreted with extreme caution.
- Size: This is a very small occupation.
- Location: Many Market Research Analysts work in New South Wales and Victoria.
- Industries: Most work in Professional, Scientific and Technical Services; Financial and Insurance Services; and Information Media and Telecommunications.
- Full-time: Many work full-time (71%, higher than the average of 66%).
- Hours: Full-time workers spend around 42 hours per week at work (compared to the average of 44 hours).
- Age: The average age is 33 years (compared to the average of 40 years).
- Gender: 59% of workers are female (compared to the average of 48%).
Main Industries
Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
States and Territories
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
Age Profile
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education Level
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Pathways
You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst.
Before starting a course, check it will provide you with the skills and qualifications you need. Visit
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Retail Services VET training pathways.
Skills & Knowledge
Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.
Filter Skills & Knowledge
Knowledge
These are important topics, subjects or knowledge areas.
-
English language
English language including the meaning and spelling of words, rules of composition, and grammar.
-
Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
-
Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
-
Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
-
Clerical
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
-
Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
-
Mathematics
Arithmetic, algebra, geometry, calculus, or statistics.
-
Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
-
Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
-
Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
-
Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
-
Geography
Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.
-
Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
-
Psychology
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
-
Production and processing
Raw materials, production processes, quality control, costs, and ways of making and distributing goods.
-
Law and government
How our laws and courts work. Government rules and regulations, and the political system.
-
Philosophy and theology
Philosophical systems and religions, including their basic principles, values, ethics, ways of thinking, customs, practices, and impact on society.
-
Foreign language
Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
-
Engineering and technology
Use engineering, science and technology to design and produce goods and services.
-
Telecommunications
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
Skills
Skills can be improved through training or experience.
-
Reading comprehension
Reading work related information.
-
Writing
Writing things for co-workers or customers.
-
Active listening
Listening to others, not interrupting, and asking good questions.
-
Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
-
Critical thinking
Thinking about the pros and cons of different ways to solve a problem.
-
Speaking
Talking to others.
-
Active learning
Being able to use what you have learnt to solve problems now and again in the future.
-
Systems analysis
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
-
Systems evaluation
Measuring how well a system is working and how to improve it.
-
Complex problem solving
Noticing a problem and figuring out the best way to solve it.
-
Monitoring
Keeping track of how well work is progressing so you can make changes or improvements.
-
Time management
Managing your own and other peoples' time to get work done.
-
Coordination with others
Being adaptable and coordinating work with other people.
-
Mathematics
Using maths to solve problems.
-
Persuasion
Talking people into changing their minds or their behaviour.
-
Social perceptiveness
Understanding why people react the way they do.
-
Learning strategies
Figuring out the best way to teach or learn something new.
-
Operations analysis
Understanding needs and product requirements to create a design.
-
Instructing
Teaching people how to do something.
-
Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
Abilities
Workers use these physical and mental abilities.
-
Oral comprehension
Listen to and understand what people say.
-
Oral expression
Communicate by speaking.
-
Written comprehension
Read and understand written information.
-
Written expression
Write in a way that people can understand.
-
Deductive reasoning
Use general rules to find answers or solve problems logically.
-
Inductive reasoning
Use lots of detailed information to come up with answers or make general rules.
-
Mathematics
Choose the right maths method or formula to solve a problem.
-
Near vision
See details that are up-close (within a few feet).
-
Brainstorming
Come up with a number of ideas about a topic, even if the ideas aren't very good.
-
Categorising
Come up with different ways of grouping things.
-
Problem spotting
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
-
Working with numbers
Add, subtract, multiply, or divide.
-
Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
-
Speech recognition
Identify and understand the speech of another person.
-
Speech clarity
Speak clearly so others can understand you.
-
Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
-
Far vision
See details that are far away.
-
Originality
Come up with unusual or clever ideas, or creative ways to solve a problem.
-
Selective attention
Pay attention to something without being distracted.
-
Perceptual speed
Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.
Activities
These are kinds of activities workers regularly do in this job.
-
Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
-
Building good relationships
Building good working relationships and keeping them over time.
-
Making sense of information and ideas
Looking at, working with, and understanding data or information.
-
Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
-
Researching and investigating
Looking for, getting and understanding different kinds of information.
-
Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
-
Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
-
Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
-
Making decisions and solving problems
Using information to work out the best solution and solve problems.
-
Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
-
Giving expert advice
Providing guidance and expert advice to management or other groups.
-
Explaining things to people
Helping people to understand and use information.
-
Documenting or recording information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
-
Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
-
Thinking creatively
Using your own ideas for developing, designing, or creating something new.
-
Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
-
Influencing people
Convincing people to buy something or to change their minds or actions.
-
Assessing and evaluating things
Working out the value, importance, or quality of things, services or people.
-
Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
-
Estimating amounts, costs and resources
Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 13-1161.00 - Market Research Analysts and Marketing Specialists.
Work Environment
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Filter Work Environment
Demands
The physical and social demands workers face most often are shown below.
-
Electronic mail
Use electronic mail.
-
Telephone
Talk on the telephone.
-
Spend time sitting
Spend time sitting at work.
-
Freedom to make decisions
Have freedom to make decision on your own.
-
Indoors, heat controlled
Work indoors with access to heating or cooling.
-
Face-to-face discussions
Talk with people face-to-face.
-
Unstructured work
Have freedom to decide on tasks, priorities, and goals.
-
Contact with people
Have contact with people by telephone, face-to-face, or any other way.
-
Being exact or accurate
Be very exact or highly accurate.
-
Teamwork
Work with people in a group or team.
-
Time pressure
Work to strict deadlines.
-
Letters and memos
Write letters and memos.
-
Impact of decisions
Make decisions that have a large impact on other people.
-
Competition
Compete with others, or be aware of competitive pressures.
-
Frequent decision making
Frequently make decisions that impact other people.
-
Lead or coordinate a team
Lead others to do work activities.
-
Contact with the public
Work with customers or the public.
-
Responsible for outcomes
Take responsibility for the results of other people's work.
-
Repeating same tasks
Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.
-
Making repetitive motions
Spend time making repetitive motions.
Values
Work values are important to a person’s feeling of satisfaction. All six values are shown below.
-
Achievement
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
-
Support
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
-
Working conditions
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
-
Independence
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
-
Recognition
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
-
Relationships
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
-
Analytical
Ideas and thinking. Searching for facts and figuring out problems in your head.
-
Enterprising
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
-
Administrative
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
-
Creative
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
-
Helping
Working with people. Helping or providing service to others.
-
Practical
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 13-1161.00 - Market Research Analysts and Marketing Specialists.
All Advertising and Marketing Professionals
-
$1,737 Weekly Pay
-
Very strong Future Growth
Market Research Analysts
-
3,100 workers Employment Size
-
Very high skill Skill level rating
-
71% Full-Time Full-Time Share
-
42 hours Average full-time
-
33 years Average age
-
59% female Gender Share
Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.
You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst.
Tasks
- Plans, develops and organises advertising policies and campaigns to support sales objectives.
- Advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services.
- Co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement.
- Analyses data regarding consumer patterns and preferences.
- Interprets and predicts current and future consumer trends.
- Researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information.
- Supports business growth and development through the preparation and execution of marketing objectives, policies and programs.
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
- Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
The number of people working as Market Research Analysts (in their main job) fell over 5 years:
from 3,200 in 2011 to 3,100 in 2016.
Caution: The Australian jobs market is changing in response to the COVID-19 pandemic. These estimates do not take account of the impact of COVID-19. They may not reflect the current jobs market and should be used and interpreted with extreme caution.
- Size: This is a very small occupation.
- Location: Many Market Research Analysts work in New South Wales and Victoria.
- Industries: Most work in Professional, Scientific and Technical Services; Financial and Insurance Services; and Information Media and Telecommunications.
- Full-time: Many work full-time (71%, higher than the average of 66%).
- Hours: Full-time workers spend around 42 hours per week at work (compared to the average of 44 hours).
- Age: The average age is 33 years (compared to the average of 40 years).
- Gender: 59% of workers are female (compared to the average of 48%).
Main Industries
Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
States and Territories
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
Age Profile
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education Level
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst.
Before starting a course, check it will provide you with the skills and qualifications you need. Visit
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Retail Services VET training pathways.
Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.
Filter Skills & Knowledge
Knowledge
These are important topics, subjects or knowledge areas.
-
English language
English language including the meaning and spelling of words, rules of composition, and grammar.
-
Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
-
Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
-
Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
-
Clerical
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
-
Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
-
Mathematics
Arithmetic, algebra, geometry, calculus, or statistics.
-
Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
-
Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
-
Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
-
Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
-
Geography
Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.
-
Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
-
Psychology
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
-
Production and processing
Raw materials, production processes, quality control, costs, and ways of making and distributing goods.
-
Law and government
How our laws and courts work. Government rules and regulations, and the political system.
-
Philosophy and theology
Philosophical systems and religions, including their basic principles, values, ethics, ways of thinking, customs, practices, and impact on society.
-
Foreign language
Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
-
Engineering and technology
Use engineering, science and technology to design and produce goods and services.
-
Telecommunications
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
Skills
Skills can be improved through training or experience.
-
Reading comprehension
Reading work related information.
-
Writing
Writing things for co-workers or customers.
-
Active listening
Listening to others, not interrupting, and asking good questions.
-
Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
-
Critical thinking
Thinking about the pros and cons of different ways to solve a problem.
-
Speaking
Talking to others.
-
Active learning
Being able to use what you have learnt to solve problems now and again in the future.
-
Systems analysis
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
-
Systems evaluation
Measuring how well a system is working and how to improve it.
-
Complex problem solving
Noticing a problem and figuring out the best way to solve it.
-
Monitoring
Keeping track of how well work is progressing so you can make changes or improvements.
-
Time management
Managing your own and other peoples' time to get work done.
-
Coordination with others
Being adaptable and coordinating work with other people.
-
Mathematics
Using maths to solve problems.
-
Persuasion
Talking people into changing their minds or their behaviour.
-
Social perceptiveness
Understanding why people react the way they do.
-
Learning strategies
Figuring out the best way to teach or learn something new.
-
Operations analysis
Understanding needs and product requirements to create a design.
-
Instructing
Teaching people how to do something.
-
Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
Abilities
Workers use these physical and mental abilities.
-
Oral comprehension
Listen to and understand what people say.
-
Oral expression
Communicate by speaking.
-
Written comprehension
Read and understand written information.
-
Written expression
Write in a way that people can understand.
-
Deductive reasoning
Use general rules to find answers or solve problems logically.
-
Inductive reasoning
Use lots of detailed information to come up with answers or make general rules.
-
Mathematics
Choose the right maths method or formula to solve a problem.
-
Near vision
See details that are up-close (within a few feet).
-
Brainstorming
Come up with a number of ideas about a topic, even if the ideas aren't very good.
-
Categorising
Come up with different ways of grouping things.
-
Problem spotting
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
-
Working with numbers
Add, subtract, multiply, or divide.
-
Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
-
Speech recognition
Identify and understand the speech of another person.
-
Speech clarity
Speak clearly so others can understand you.
-
Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
-
Far vision
See details that are far away.
-
Originality
Come up with unusual or clever ideas, or creative ways to solve a problem.
-
Selective attention
Pay attention to something without being distracted.
-
Perceptual speed
Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.
Activities
These are kinds of activities workers regularly do in this job.
-
Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
-
Building good relationships
Building good working relationships and keeping them over time.
-
Making sense of information and ideas
Looking at, working with, and understanding data or information.
-
Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
-
Researching and investigating
Looking for, getting and understanding different kinds of information.
-
Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
-
Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
-
Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
-
Making decisions and solving problems
Using information to work out the best solution and solve problems.
-
Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
-
Giving expert advice
Providing guidance and expert advice to management or other groups.
-
Explaining things to people
Helping people to understand and use information.
-
Documenting or recording information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
-
Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
-
Thinking creatively
Using your own ideas for developing, designing, or creating something new.
-
Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
-
Influencing people
Convincing people to buy something or to change their minds or actions.
-
Assessing and evaluating things
Working out the value, importance, or quality of things, services or people.
-
Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
-
Estimating amounts, costs and resources
Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 13-1161.00 - Market Research Analysts and Marketing Specialists.
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Filter Work Environment
Demands
The physical and social demands workers face most often are shown below.
-
Electronic mail
Use electronic mail.
-
Telephone
Talk on the telephone.
-
Spend time sitting
Spend time sitting at work.
-
Freedom to make decisions
Have freedom to make decision on your own.
-
Indoors, heat controlled
Work indoors with access to heating or cooling.
-
Face-to-face discussions
Talk with people face-to-face.
-
Unstructured work
Have freedom to decide on tasks, priorities, and goals.
-
Contact with people
Have contact with people by telephone, face-to-face, or any other way.
-
Being exact or accurate
Be very exact or highly accurate.
-
Teamwork
Work with people in a group or team.
-
Time pressure
Work to strict deadlines.
-
Letters and memos
Write letters and memos.
-
Impact of decisions
Make decisions that have a large impact on other people.
-
Competition
Compete with others, or be aware of competitive pressures.
-
Frequent decision making
Frequently make decisions that impact other people.
-
Lead or coordinate a team
Lead others to do work activities.
-
Contact with the public
Work with customers or the public.
-
Responsible for outcomes
Take responsibility for the results of other people's work.
-
Repeating same tasks
Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.
-
Making repetitive motions
Spend time making repetitive motions.
Values
Work values are important to a person’s feeling of satisfaction. All six values are shown below.
-
Achievement
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
-
Support
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
-
Working conditions
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
-
Independence
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
-
Recognition
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
-
Relationships
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
-
Analytical
Ideas and thinking. Searching for facts and figuring out problems in your head.
-
Enterprising
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
-
Administrative
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
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Creative
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
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Helping
Working with people. Helping or providing service to others.
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Practical
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

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The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 13-1161.00 - Market Research Analysts and Marketing Specialists.