ALERT The future growth information does not take account of the impact of COVID-19. If you are affected by COVID-19 there is a range of support available.

Marketing Specialists

ANZSCO ID 225113

Overview

All Advertising and Marketing Professionals

  • $1,737 Weekly Pay
  • Very strong Future Growth

Marketing Specialists

  • 51,400 workers Employment Size
  • Very high skill Skill level rating
  • 77% Full-Time Full-Time Share
  • 44 hours Average full-time
  • 35 years Average age
  • 61% female Gender Share

Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Specialisations: Brand Manager, Category Manager, Product Manager, Sales Promotion Officer.

You usually need a bachelor degree in marketing, communications, business, commerce or another related field to work as a Marketing Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Tasks
  • Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information.
  • Supports business growth and development through the preparation and execution of market objectives, policies and programs.
  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
  • Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

Prospects

Pathways

You usually need a bachelor degree in marketing, communications, business, commerce or another related field to work as a Marketing Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Skills & Knowledge

Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Sales and marketing

    86% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  2. English language

    72% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Customer and personal service

    69% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  4. Administration and management

    66% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  5. Mathematics

    63% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  6. Communications and media

    60% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  7. Education and training

    59% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  8. Clerical

    59% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  9. Computers and electronics

    58% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  10. Economics and accounting

    51% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  11. Technical design

    51% Skill level

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  12. Personnel and human resources

    51% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  13. Law and government

    42% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  14. Production and processing

    42% Skill level

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  15. Psychology

    41% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  16. Telecommunications

    37% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  17. Geography

    36% Skill level

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  18. Engineering and technology

    35% Skill level

    Use engineering, science and technology to design and produce goods and services.

  19. Sociology and anthropology

    35% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  20. Public safety and security

    32% Skill level

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

Skills

Skills can be improved through training or experience.

  1. Persuasion

    63% Skill level

    Talking people into changing their minds or their behaviour.

  2. Critical thinking

    61% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  3. Monitoring

    61% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  4. Reading comprehension

    61% Skill level

    Reading work related information.

  5. Active learning

    59% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  6. Active listening

    59% Skill level

    Listening to others, not interrupting, and asking good questions.

  7. Speaking

    59% Skill level

    Talking to others.

  8. Judgment and decision making

    57% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  9. Social perceptiveness

    57% Skill level

    Understanding why people react the way they do.

  10. Complex problem solving

    55% Skill level

    Noticing a problem and figuring out the best way to solve it.

  11. Management of personnel resources

    55% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  12. Negotiation

    55% Skill level

    Bringing people together and trying to sort out their differences.

  13. Writing

    55% Skill level

    Writing things for co-workers or customers.

  14. Coordination with others

    54% Skill level

    Being adaptable and coordinating work with other people.

  15. Systems analysis

    54% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  16. Systems evaluation

    54% Skill level

    Measuring how well a system is working and how to improve it.

  17. Time management

    54% Skill level

    Managing your own and other peoples' time to get work done.

  18. Operations analysis

    52% Skill level

    Understanding needs and product requirements to create a design.

  19. Learning strategies

    50% Skill level

    Figuring out the best way to teach or learn something new.

  20. Serving others

    46% Skill level

    Looking for ways to help people.

Abilities

Workers use these physical and mental abilities.

  1. Deductive reasoning

    63% Skill level

    Use general rules to find answers or solve problems logically.

  2. Oral comprehension

    63% Skill level

    Listen to and understand what people say.

  3. Brainstorming

    61% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  4. Oral expression

    59% Skill level

    Communicate by speaking.

  5. Written comprehension

    59% Skill level

    Read and understand written information.

  6. Written expression

    59% Skill level

    Write in a way that people can understand.

  7. Originality

    57% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  8. Inductive reasoning

    55% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  9. Speech clarity

    55% Skill level

    Speak clearly so others can understand you.

  10. Problem spotting

    55% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  11. Speech recognition

    55% Skill level

    Identify and understand the speech of another person.

  12. Near vision

    54% Skill level

    See details that are up-close (within a few feet).

  13. Categorising

    52% Skill level

    Come up with different ways of grouping things.

  14. Mathematics

    52% Skill level

    Choose the right maths method or formula to solve a problem.

  15. Sorting or ordering

    50% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  16. Working with numbers

    50% Skill level

    Add, subtract, multiply, or divide.

  17. Far vision

    46% Skill level

    See details that are far away.

  18. Flexibility of closure

    43% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  19. Visualization

    43% Skill level

    Imagine how something will look after it is moved around or changed.

  20. Colour discrimination

    41% Skill level

    Notice differences between colours, including shades of colour and brightness.

Activities

These are kinds of activities workers regularly do in this job.

  1. Building good relationships

    84% Skill level

    Building good working relationships and keeping them over time.

  2. Planning and prioritising work

    84% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  3. Communicating with the public

    80% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  4. Influencing people

    78% Skill level

    Convincing people to buy something or to change their minds or actions.

  5. Communicating within a team

    75% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  6. Researching and investigating

    71% Skill level

    Looking for, getting and understanding different kinds of information.

  7. Negotiating and resolving conflicts

    71% Skill level

    Handling complaints and disagreements, and negotiating with people.

  8. Coordinating the work of a team

    69% Skill level

    Getting members of a group to work together to finish a task.

  9. Thinking creatively

    67% Skill level

    Using your own ideas for developing, designing, or creating something new.

  10. Making decisions and solving problems

    67% Skill level

    Using information to work out the best solution and solve problems.

  11. Looking for changes over time

    65% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  12. Keeping your knowledge up-to-date

    65% Skill level

    Keeping up-to-date with technology and new ideas.

  13. Leading and encouraging a team

    61% Skill level

    Encouraging and building trust, respect, and cooperation among team members.

  14. Guiding and directing staff

    60% Skill level

    Guiding and directing staff, including setting and monitoring performance standards.

  15. Coming up with systems and processes

    60% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  16. Making sense of information and ideas

    58% Skill level

    Looking at, working with, and understanding data or information.

  17. Scheduling work and activities

    57% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  18. Working with computers

    45% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

  19. Estimating amounts, costs and resources

    43% Skill level

    Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

  20. Explaining things to people

    43% Skill level

    Helping people to understand and use information.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.

Work Environment

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    100% Important

    Use electronic mail.

  2. Telephone

    98% Important

    Talk on the telephone.

  3. Face-to-face discussions

    95% Important

    Talk with people face-to-face.

  4. Teamwork

    93% Important

    Work with people in a group or team.

  5. Unstructured work

    93% Important

    Have freedom to decide on tasks, priorities, and goals.

  6. Contact with people

    92% Important

    Have contact with people by telephone, face-to-face, or any other way.

  7. Indoors, heat controlled

    91% Important

    Work indoors with access to heating or cooling.

  8. Freedom to make decisions

    88% Important

    Have freedom to make decision on your own.

  9. Spend time sitting

    87% Important

    Spend time sitting at work.

  10. Lead or coordinate a team

    86% Important

    Lead others to do work activities.

  11. Contact with the public

    85% Important

    Work with customers or the public.

  12. Time pressure

    84% Important

    Work to strict deadlines.

  13. Impact of decisions

    83% Important

    Make decisions that have a large impact on other people.

  14. Frequent decision making

    82% Important

    Frequently make decisions that impact other people.

  15. Responsible for outcomes

    81% Important

    Take responsibility for the results of other people's work.

  16. Competition

    79% Important

    Compete with others, or be aware of competitive pressures.

  17. Being exact or accurate

    76% Important

    Be very exact or highly accurate.

  18. Letters and memos

    70% Important

    Write letters and memos.

  19. Public speaking

    67% Important

    Talk to a group of people.

  20. Conflict situations

    64% Important

    Deal with conflict or disagreements.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Working conditions

    88% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  2. Achievement

    86% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  3. Independence

    81% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  4. Relationships

    81% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  5. Recognition

    76% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  6. Support

    71% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Enterprising

    100% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  2. Administrative

    76% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  3. Creative

    52% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  4. Helping

    38% Important

    Working with people. Helping or providing service to others.

  5. Analytical

    33% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  6. Practical

    14% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.

All Advertising and Marketing Professionals

  • $1,737 Weekly Pay
  • Very strong Future Growth

Marketing Specialists

  • 51,400 workers Employment Size
  • Very high skill Skill level rating
  • 77% Full-Time Full-Time Share
  • 44 hours Average full-time
  • 35 years Average age
  • 61% female Gender Share

Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Specialisations: Brand Manager, Category Manager, Product Manager, Sales Promotion Officer.

You usually need a bachelor degree in marketing, communications, business, commerce or another related field to work as a Marketing Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Tasks
  • Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information.
  • Supports business growth and development through the preparation and execution of market objectives, policies and programs.
  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
  • Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

You usually need a bachelor degree in marketing, communications, business, commerce or another related field to work as a Marketing Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Sales and marketing

    86% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  2. English language

    72% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Customer and personal service

    69% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  4. Administration and management

    66% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  5. Mathematics

    63% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  6. Communications and media

    60% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  7. Education and training

    59% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  8. Clerical

    59% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  9. Computers and electronics

    58% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  10. Economics and accounting

    51% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  11. Technical design

    51% Skill level

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  12. Personnel and human resources

    51% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  13. Law and government

    42% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  14. Production and processing

    42% Skill level

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  15. Psychology

    41% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  16. Telecommunications

    37% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  17. Geography

    36% Skill level

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  18. Engineering and technology

    35% Skill level

    Use engineering, science and technology to design and produce goods and services.

  19. Sociology and anthropology

    35% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  20. Public safety and security

    32% Skill level

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

Skills

Skills can be improved through training or experience.

  1. Persuasion

    63% Skill level

    Talking people into changing their minds or their behaviour.

  2. Critical thinking

    61% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  3. Monitoring

    61% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  4. Reading comprehension

    61% Skill level

    Reading work related information.

  5. Active learning

    59% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  6. Active listening

    59% Skill level

    Listening to others, not interrupting, and asking good questions.

  7. Speaking

    59% Skill level

    Talking to others.

  8. Judgment and decision making

    57% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  9. Social perceptiveness

    57% Skill level

    Understanding why people react the way they do.

  10. Complex problem solving

    55% Skill level

    Noticing a problem and figuring out the best way to solve it.

  11. Management of personnel resources

    55% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  12. Negotiation

    55% Skill level

    Bringing people together and trying to sort out their differences.

  13. Writing

    55% Skill level

    Writing things for co-workers or customers.

  14. Coordination with others

    54% Skill level

    Being adaptable and coordinating work with other people.

  15. Systems analysis

    54% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  16. Systems evaluation

    54% Skill level

    Measuring how well a system is working and how to improve it.

  17. Time management

    54% Skill level

    Managing your own and other peoples' time to get work done.

  18. Operations analysis

    52% Skill level

    Understanding needs and product requirements to create a design.

  19. Learning strategies

    50% Skill level

    Figuring out the best way to teach or learn something new.

  20. Serving others

    46% Skill level

    Looking for ways to help people.

Abilities

Workers use these physical and mental abilities.

  1. Deductive reasoning

    63% Skill level

    Use general rules to find answers or solve problems logically.

  2. Oral comprehension

    63% Skill level

    Listen to and understand what people say.

  3. Brainstorming

    61% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  4. Oral expression

    59% Skill level

    Communicate by speaking.

  5. Written comprehension

    59% Skill level

    Read and understand written information.

  6. Written expression

    59% Skill level

    Write in a way that people can understand.

  7. Originality

    57% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  8. Inductive reasoning

    55% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  9. Speech clarity

    55% Skill level

    Speak clearly so others can understand you.

  10. Problem spotting

    55% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  11. Speech recognition

    55% Skill level

    Identify and understand the speech of another person.

  12. Near vision

    54% Skill level

    See details that are up-close (within a few feet).

  13. Categorising

    52% Skill level

    Come up with different ways of grouping things.

  14. Mathematics

    52% Skill level

    Choose the right maths method or formula to solve a problem.

  15. Sorting or ordering

    50% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  16. Working with numbers

    50% Skill level

    Add, subtract, multiply, or divide.

  17. Far vision

    46% Skill level

    See details that are far away.

  18. Flexibility of closure

    43% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  19. Visualization

    43% Skill level

    Imagine how something will look after it is moved around or changed.

  20. Colour discrimination

    41% Skill level

    Notice differences between colours, including shades of colour and brightness.

Activities

These are kinds of activities workers regularly do in this job.

  1. Building good relationships

    84% Skill level

    Building good working relationships and keeping them over time.

  2. Planning and prioritising work

    84% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  3. Communicating with the public

    80% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  4. Influencing people

    78% Skill level

    Convincing people to buy something or to change their minds or actions.

  5. Communicating within a team

    75% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  6. Researching and investigating

    71% Skill level

    Looking for, getting and understanding different kinds of information.

  7. Negotiating and resolving conflicts

    71% Skill level

    Handling complaints and disagreements, and negotiating with people.

  8. Coordinating the work of a team

    69% Skill level

    Getting members of a group to work together to finish a task.

  9. Thinking creatively

    67% Skill level

    Using your own ideas for developing, designing, or creating something new.

  10. Making decisions and solving problems

    67% Skill level

    Using information to work out the best solution and solve problems.

  11. Looking for changes over time

    65% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  12. Keeping your knowledge up-to-date

    65% Skill level

    Keeping up-to-date with technology and new ideas.

  13. Leading and encouraging a team

    61% Skill level

    Encouraging and building trust, respect, and cooperation among team members.

  14. Guiding and directing staff

    60% Skill level

    Guiding and directing staff, including setting and monitoring performance standards.

  15. Coming up with systems and processes

    60% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  16. Making sense of information and ideas

    58% Skill level

    Looking at, working with, and understanding data or information.

  17. Scheduling work and activities

    57% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  18. Working with computers

    45% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

  19. Estimating amounts, costs and resources

    43% Skill level

    Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

  20. Explaining things to people

    43% Skill level

    Helping people to understand and use information.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    100% Important

    Use electronic mail.

  2. Telephone

    98% Important

    Talk on the telephone.

  3. Face-to-face discussions

    95% Important

    Talk with people face-to-face.

  4. Teamwork

    93% Important

    Work with people in a group or team.

  5. Unstructured work

    93% Important

    Have freedom to decide on tasks, priorities, and goals.

  6. Contact with people

    92% Important

    Have contact with people by telephone, face-to-face, or any other way.

  7. Indoors, heat controlled

    91% Important

    Work indoors with access to heating or cooling.

  8. Freedom to make decisions

    88% Important

    Have freedom to make decision on your own.

  9. Spend time sitting

    87% Important

    Spend time sitting at work.

  10. Lead or coordinate a team

    86% Important

    Lead others to do work activities.

  11. Contact with the public

    85% Important

    Work with customers or the public.

  12. Time pressure

    84% Important

    Work to strict deadlines.

  13. Impact of decisions

    83% Important

    Make decisions that have a large impact on other people.

  14. Frequent decision making

    82% Important

    Frequently make decisions that impact other people.

  15. Responsible for outcomes

    81% Important

    Take responsibility for the results of other people's work.

  16. Competition

    79% Important

    Compete with others, or be aware of competitive pressures.

  17. Being exact or accurate

    76% Important

    Be very exact or highly accurate.

  18. Letters and memos

    70% Important

    Write letters and memos.

  19. Public speaking

    67% Important

    Talk to a group of people.

  20. Conflict situations

    64% Important

    Deal with conflict or disagreements.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Working conditions

    88% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  2. Achievement

    86% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  3. Independence

    81% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  4. Relationships

    81% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  5. Recognition

    76% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  6. Support

    71% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Enterprising

    100% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  2. Administrative

    76% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  3. Creative

    52% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  4. Helping

    38% Important

    Working with people. Helping or providing service to others.

  5. Analytical

    33% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  6. Practical

    14% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.
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