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Public Relations Professionals

ANZSCO ID 2253

Overview

All Public Relations Professionals

  • $1,865 Weekly Pay
  • Strong Future Growth
  • 23,200 workers Employment Size
  • Very high skill Skill level rating
  • 74% Full-Time Full-Time Share
  • 43 hours Average full-time
  • 34 years Average age
  • 73% female Gender Share

Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Specialisations: Media Liaison Officer, Press Officer, Promotions Officer, Public Affairs Officer, Public Relations Consultant, Public Relations Officer.

You usually need a bachelor degree in public relations, communication, arts, marketing, business, media or another related field to work as a Public Relations Professional. Some workers have a Vocational Education and Training (VET) qualification.

Tasks
  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material
  • selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Prospects

Pathways

You usually need a bachelor degree in public relations, communication, arts, marketing, business, media or another related field to work as a Public Relations Professional. Some workers have a Vocational Education and Training (VET) qualification.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Tourism, Travel and Hospitality VET training pathways.

Skills & Knowledge

Employers look for Public Relations Professionals who have strong communication skills and are organised.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Communications and media

    79% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  2. English language

    76% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Sales and marketing

    74% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  4. Customer and personal service

    70% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  5. Clerical

    62% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  6. Administration and management

    61% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  7. Sociology and anthropology

    53% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  8. Computers and electronics

    52% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  9. Education and training

    52% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  10. Mathematics

    44% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  11. Personnel and human resources

    42% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  12. Geography

    40% Skill level

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  13. Law and government

    39% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  14. Psychology

    37% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  15. Economics and accounting

    35% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  16. Technical design

    29% Skill level

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  17. Public safety and security

    28% Skill level

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

  18. Fine arts

    28% Skill level

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  19. History and archeology

    28% Skill level

    Events of the past, their causes, how we learn about them, and how they influence the way we live today.

  20. Telecommunications

    21% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

Skills

Skills can be improved through training or experience.

  1. Social perceptiveness

    59% Skill level

    Understanding why people react the way they do.

  2. Speaking

    59% Skill level

    Talking to others.

  3. Active listening

    57% Skill level

    Listening to others, not interrupting, and asking good questions.

  4. Coordination with others

    57% Skill level

    Being adaptable and coordinating work with other people.

  5. Critical thinking

    57% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  6. Reading comprehension

    57% Skill level

    Reading work related information.

  7. Time management

    57% Skill level

    Managing your own and other peoples' time to get work done.

  8. Judgment and decision making

    57% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  9. Writing

    55% Skill level

    Writing things for co-workers or customers.

  10. Active learning

    52% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  11. Persuasion

    52% Skill level

    Talking people into changing their minds or their behaviour.

  12. Complex problem solving

    48% Skill level

    Noticing a problem and figuring out the best way to solve it.

  13. Negotiation

    48% Skill level

    Bringing people together and trying to sort out their differences.

  14. Serving others

    46% Skill level

    Looking for ways to help people.

  15. Monitoring

    46% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  16. Systems analysis

    46% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  17. Systems evaluation

    46% Skill level

    Measuring how well a system is working and how to improve it.

  18. Instructing

    43% Skill level

    Teaching people how to do something.

  19. Management of personnel resources

    43% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  20. Learning strategies

    43% Skill level

    Figuring out the best way to teach or learn something new.

Abilities

Workers use these physical and mental abilities.

  1. Speech clarity

    59% Skill level

    Speak clearly so others can understand you.

  2. Written expression

    59% Skill level

    Write in a way that people can understand.

  3. Oral comprehension

    57% Skill level

    Listen to and understand what people say.

  4. Oral expression

    57% Skill level

    Communicate by speaking.

  5. Written comprehension

    57% Skill level

    Read and understand written information.

  6. Deductive reasoning

    55% Skill level

    Use general rules to find answers or solve problems logically.

  7. Problem spotting

    55% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  8. Speech recognition

    55% Skill level

    Identify and understand the speech of another person.

  9. Inductive reasoning

    55% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  10. Near vision

    54% Skill level

    See details that are up-close (within a few feet).

  11. Brainstorming

    54% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  12. Originality

    54% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  13. Categorising

    43% Skill level

    Come up with different ways of grouping things.

  14. Sorting or ordering

    43% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  15. Selective attention

    41% Skill level

    Pay attention to something without being distracted.

  16. Multitasking

    36% Skill level

    Do two or more things at the same time.

  17. Far vision

    34% Skill level

    See details that are far away.

  18. Flexibility of closure

    34% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  19. Memorization

    32% Skill level

    Remember things like words, numbers, pictures, and procedures.

  20. Perceptual speed

    29% Skill level

    Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.

Activities

These are kinds of activities workers regularly do in this job.

  1. Communicating with the public

    95% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  2. Building good relationships

    88% Skill level

    Building good working relationships and keeping them over time.

  3. Communicating within a team

    86% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  4. Planning and prioritising work

    81% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  5. Giving expert advice

    77% Skill level

    Providing guidance and expert advice to management or other groups.

  6. Keeping your knowledge up-to-date

    75% Skill level

    Keeping up-to-date with technology and new ideas.

  7. Thinking creatively

    72% Skill level

    Using your own ideas for developing, designing, or creating something new.

  8. Scheduling work and activities

    71% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  9. Researching and investigating

    71% Skill level

    Looking for, getting and understanding different kinds of information.

  10. Influencing people

    71% Skill level

    Convincing people to buy something or to change their minds or actions.

  11. Coming up with systems and processes

    70% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  12. Making decisions and solving problems

    69% Skill level

    Using information to work out the best solution and solve problems.

  13. Working with the public

    68% Skill level

    Greeting or serving customers, clients or guests, and public speaking or performing.

  14. Negotiating and resolving conflicts

    67% Skill level

    Handling complaints and disagreements, and negotiating with people.

  15. Coordinating the work of a team

    64% Skill level

    Getting members of a group to work together to finish a task.

  16. Looking for changes over time

    61% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  17. Collecting and organising information

    60% Skill level

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  18. Explaining things to people

    58% Skill level

    Helping people to understand and use information.

  19. Working with computers

    50% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

  20. Leading and encouraging a team

    50% Skill level

    Encouraging and building trust, respect, and cooperation among team members.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3031.00 - Public Relations Specialists.

Work Environment

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    100% Important

    Use electronic mail.

  2. Telephone

    100% Important

    Talk on the telephone.

  3. Face-to-face discussions

    95% Important

    Talk with people face-to-face.

  4. Indoors, heat controlled

    93% Important

    Work indoors with access to heating or cooling.

  5. Contact with people

    92% Important

    Have contact with people by telephone, face-to-face, or any other way.

  6. Spend time sitting

    89% Important

    Spend time sitting at work.

  7. Teamwork

    88% Important

    Work with people in a group or team.

  8. Time pressure

    88% Important

    Work to strict deadlines.

  9. Being exact or accurate

    84% Important

    Be very exact or highly accurate.

  10. Frequent decision making

    82% Important

    Frequently make decisions that impact other people.

  11. Unstructured work

    82% Important

    Have freedom to decide on tasks, priorities, and goals.

  12. Contact with the public

    80% Important

    Work with customers or the public.

  13. Impact of decisions

    80% Important

    Make decisions that have a large impact on other people.

  14. Freedom to make decisions

    79% Important

    Have freedom to make decision on your own.

  15. Lead or coordinate a team

    79% Important

    Lead others to do work activities.

  16. Competition

    73% Important

    Compete with others, or be aware of competitive pressures.

  17. Letters and memos

    72% Important

    Write letters and memos.

  18. Responsible for outcomes

    64% Important

    Take responsibility for the results of other people's work.

  19. Conflict situations

    62% Important

    Deal with conflict or disagreements.

  20. Angry or unpleasant people

    62% Important

    Deal with unpleasant, angry, or rude people.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Achievement

    81% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  2. Independence

    81% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  3. Relationships

    76% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  4. Working conditions

    76% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  5. Recognition

    67% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  6. Support

    67% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Enterprising

    100% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  2. Creative

    71% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  3. Helping

    67% Important

    Working with people. Helping or providing service to others.

  4. Administrative

    43% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  5. Analytical

    29% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  6. Practical

    14% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3031.00 - Public Relations Specialists.

All Public Relations Professionals

  • $1,865 Weekly Pay
  • Strong Future Growth
  • 23,200 workers Employment Size
  • Very high skill Skill level rating
  • 74% Full-Time Full-Time Share
  • 43 hours Average full-time
  • 34 years Average age
  • 73% female Gender Share

Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Specialisations: Media Liaison Officer, Press Officer, Promotions Officer, Public Affairs Officer, Public Relations Consultant, Public Relations Officer.

You usually need a bachelor degree in public relations, communication, arts, marketing, business, media or another related field to work as a Public Relations Professional. Some workers have a Vocational Education and Training (VET) qualification.

Tasks
  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material
  • selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

You usually need a bachelor degree in public relations, communication, arts, marketing, business, media or another related field to work as a Public Relations Professional. Some workers have a Vocational Education and Training (VET) qualification.

Before starting a course, check it will provide you with the skills and qualifications you need. Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Tourism, Travel and Hospitality VET training pathways.

Employers look for Public Relations Professionals who have strong communication skills and are organised.

Filter Skills & Knowledge

Knowledge

These are important topics, subjects or knowledge areas.

  1. Communications and media

    79% Skill level

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  2. English language

    76% Skill level

    English language including the meaning and spelling of words, rules of composition, and grammar.

  3. Sales and marketing

    74% Skill level

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  4. Customer and personal service

    70% Skill level

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  5. Clerical

    62% Skill level

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  6. Administration and management

    61% Skill level

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  7. Sociology and anthropology

    53% Skill level

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  8. Computers and electronics

    52% Skill level

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  9. Education and training

    52% Skill level

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  10. Mathematics

    44% Skill level

    Arithmetic, algebra, geometry, calculus, or statistics.

  11. Personnel and human resources

    42% Skill level

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  12. Geography

    40% Skill level

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  13. Law and government

    39% Skill level

    How our laws and courts work. Government rules and regulations, and the political system.

  14. Psychology

    37% Skill level

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  15. Economics and accounting

    35% Skill level

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  16. Technical design

    29% Skill level

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  17. Public safety and security

    28% Skill level

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

  18. Fine arts

    28% Skill level

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  19. History and archeology

    28% Skill level

    Events of the past, their causes, how we learn about them, and how they influence the way we live today.

  20. Telecommunications

    21% Skill level

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

Skills

Skills can be improved through training or experience.

  1. Social perceptiveness

    59% Skill level

    Understanding why people react the way they do.

  2. Speaking

    59% Skill level

    Talking to others.

  3. Active listening

    57% Skill level

    Listening to others, not interrupting, and asking good questions.

  4. Coordination with others

    57% Skill level

    Being adaptable and coordinating work with other people.

  5. Critical thinking

    57% Skill level

    Thinking about the pros and cons of different ways to solve a problem.

  6. Reading comprehension

    57% Skill level

    Reading work related information.

  7. Time management

    57% Skill level

    Managing your own and other peoples' time to get work done.

  8. Judgment and decision making

    57% Skill level

    Figuring out the pros and cons of different options and choosing the best one.

  9. Writing

    55% Skill level

    Writing things for co-workers or customers.

  10. Active learning

    52% Skill level

    Being able to use what you have learnt to solve problems now and again in the future.

  11. Persuasion

    52% Skill level

    Talking people into changing their minds or their behaviour.

  12. Complex problem solving

    48% Skill level

    Noticing a problem and figuring out the best way to solve it.

  13. Negotiation

    48% Skill level

    Bringing people together and trying to sort out their differences.

  14. Serving others

    46% Skill level

    Looking for ways to help people.

  15. Monitoring

    46% Skill level

    Keeping track of how well work is progressing so you can make changes or improvements.

  16. Systems analysis

    46% Skill level

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  17. Systems evaluation

    46% Skill level

    Measuring how well a system is working and how to improve it.

  18. Instructing

    43% Skill level

    Teaching people how to do something.

  19. Management of personnel resources

    43% Skill level

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  20. Learning strategies

    43% Skill level

    Figuring out the best way to teach or learn something new.

Abilities

Workers use these physical and mental abilities.

  1. Speech clarity

    59% Skill level

    Speak clearly so others can understand you.

  2. Written expression

    59% Skill level

    Write in a way that people can understand.

  3. Oral comprehension

    57% Skill level

    Listen to and understand what people say.

  4. Oral expression

    57% Skill level

    Communicate by speaking.

  5. Written comprehension

    57% Skill level

    Read and understand written information.

  6. Deductive reasoning

    55% Skill level

    Use general rules to find answers or solve problems logically.

  7. Problem spotting

    55% Skill level

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  8. Speech recognition

    55% Skill level

    Identify and understand the speech of another person.

  9. Inductive reasoning

    55% Skill level

    Use lots of detailed information to come up with answers or make general rules.

  10. Near vision

    54% Skill level

    See details that are up-close (within a few feet).

  11. Brainstorming

    54% Skill level

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  12. Originality

    54% Skill level

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  13. Categorising

    43% Skill level

    Come up with different ways of grouping things.

  14. Sorting or ordering

    43% Skill level

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  15. Selective attention

    41% Skill level

    Pay attention to something without being distracted.

  16. Multitasking

    36% Skill level

    Do two or more things at the same time.

  17. Far vision

    34% Skill level

    See details that are far away.

  18. Flexibility of closure

    34% Skill level

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  19. Memorization

    32% Skill level

    Remember things like words, numbers, pictures, and procedures.

  20. Perceptual speed

    29% Skill level

    Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.

Activities

These are kinds of activities workers regularly do in this job.

  1. Communicating with the public

    95% Skill level

    Giving information to the public, business or government by telephone, in writing, or in person.

  2. Building good relationships

    88% Skill level

    Building good working relationships and keeping them over time.

  3. Communicating within a team

    86% Skill level

    Giving information to co-workers by telephone, in writing, or in person.

  4. Planning and prioritising work

    81% Skill level

    Deciding on goals and putting together a detailed plan to get the work done.

  5. Giving expert advice

    77% Skill level

    Providing guidance and expert advice to management or other groups.

  6. Keeping your knowledge up-to-date

    75% Skill level

    Keeping up-to-date with technology and new ideas.

  7. Thinking creatively

    72% Skill level

    Using your own ideas for developing, designing, or creating something new.

  8. Scheduling work and activities

    71% Skill level

    Working out the timing of events, programs, and activities, as well as the work of others.

  9. Researching and investigating

    71% Skill level

    Looking for, getting and understanding different kinds of information.

  10. Influencing people

    71% Skill level

    Convincing people to buy something or to change their minds or actions.

  11. Coming up with systems and processes

    70% Skill level

    Deciding on goals and figuring out what you need to do to achieve them.

  12. Making decisions and solving problems

    69% Skill level

    Using information to work out the best solution and solve problems.

  13. Working with the public

    68% Skill level

    Greeting or serving customers, clients or guests, and public speaking or performing.

  14. Negotiating and resolving conflicts

    67% Skill level

    Handling complaints and disagreements, and negotiating with people.

  15. Coordinating the work of a team

    64% Skill level

    Getting members of a group to work together to finish a task.

  16. Looking for changes over time

    61% Skill level

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  17. Collecting and organising information

    60% Skill level

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  18. Explaining things to people

    58% Skill level

    Helping people to understand and use information.

  19. Working with computers

    50% Skill level

    Using computers to program, write software, set up functions, enter data, or process information.

  20. Leading and encouraging a team

    50% Skill level

    Encouraging and building trust, respect, and cooperation among team members.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3031.00 - Public Relations Specialists.

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Filter Work Environment

Demands

The physical and social demands workers face most often are shown below.

  1. Electronic mail

    100% Important

    Use electronic mail.

  2. Telephone

    100% Important

    Talk on the telephone.

  3. Face-to-face discussions

    95% Important

    Talk with people face-to-face.

  4. Indoors, heat controlled

    93% Important

    Work indoors with access to heating or cooling.

  5. Contact with people

    92% Important

    Have contact with people by telephone, face-to-face, or any other way.

  6. Spend time sitting

    89% Important

    Spend time sitting at work.

  7. Teamwork

    88% Important

    Work with people in a group or team.

  8. Time pressure

    88% Important

    Work to strict deadlines.

  9. Being exact or accurate

    84% Important

    Be very exact or highly accurate.

  10. Frequent decision making

    82% Important

    Frequently make decisions that impact other people.

  11. Unstructured work

    82% Important

    Have freedom to decide on tasks, priorities, and goals.

  12. Contact with the public

    80% Important

    Work with customers or the public.

  13. Impact of decisions

    80% Important

    Make decisions that have a large impact on other people.

  14. Freedom to make decisions

    79% Important

    Have freedom to make decision on your own.

  15. Lead or coordinate a team

    79% Important

    Lead others to do work activities.

  16. Competition

    73% Important

    Compete with others, or be aware of competitive pressures.

  17. Letters and memos

    72% Important

    Write letters and memos.

  18. Responsible for outcomes

    64% Important

    Take responsibility for the results of other people's work.

  19. Conflict situations

    62% Important

    Deal with conflict or disagreements.

  20. Angry or unpleasant people

    62% Important

    Deal with unpleasant, angry, or rude people.

Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.

  1. Achievement

    81% Important

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  2. Independence

    81% Important

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  3. Relationships

    76% Important

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  4. Working conditions

    76% Important

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  5. Recognition

    67% Important

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  6. Support

    67% Important

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  1. Enterprising

    100% Important

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  2. Creative

    71% Important

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  3. Helping

    67% Important

    Working with people. Helping or providing service to others.

  4. Administrative

    43% Important

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  5. Analytical

    29% Important

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  6. Practical

    14% Important

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3031.00 - Public Relations Specialists.
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