Overview
All Public Relations Professionals
-
$1,865 Weekly Pay
-
Strong Future Growth
-
20,500 workers Employment Size
-
Very high skill Skill level rating
-
74% Full-Time Full-Time Share
-
43 hours Average full-time
-
34 years Average age
-
73% female Gender Share
Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Specialisations: Media Liaison Officer, Press Officer, Promotions Officer, Public Affairs Officer, Public Relations Consultant, Public Relations Officer.
You usually need a bachelor degree in public relations, communication, arts, marketing, business, media or another related field to work as a Public Relations Professional. Some workers have a Vocational Education and Training (VET) qualification.
Tasks
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
Prospects
There were 20,500 Public Relations Professionals in 2020. The number of workers:
- fell over the past 5 years
- is expected to grow strongly over the next five years
- is likely to reach 22,400 by 2025.
Source: ABS Labour Force Survey, seasonally adjusted data to November 2020 and National Skills Commission Employment Projections to 2025. The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.
Employment Snapshot
- Size: This is a medium sized occupation.
- Location: Public Relations Professionals work in many regions of Australia.
- Industries: Most work in Public Administration and Safety; Professional, Scientific and Technical Services; and Education and Training.
- Earnings: Full-time workers on an adult wage earn around $1,865 per week (higher than the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
- Full-time: Many work full-time (74%, higher than the average of 66%).
- Hours: Full-time workers spend around 43 hours per week at work (compared to the average of 44 hours).
- Age: The average age is 34 years (compared to the average of 40 years).
- Gender: 73% of workers are female (compared to the average of 48%).
Employment Outlook
Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2020 and National Skills Commission Employment Projections to 2025.
Weekly Earnings
Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Main Industries
Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
States and Territories
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
Age Profile
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education Level
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Pathways
You usually need a bachelor degree in public relations, communication, arts, marketing, business, media or another related field to work as a Public Relations Professional. Some workers have a Vocational Education and Training (VET) qualification.
Before starting a course, check it will provide you with the skills and qualifications you need. Visit
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Tourism, Travel and Hospitality VET training pathways.
Skills & Knowledge
Employers look for Public Relations Professionals who have strong communication skills and are organised.
Filter Skills & Knowledge
Knowledge
These are important topics, subjects or knowledge areas.
-
Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
-
English language
English language including the meaning and spelling of words, rules of composition, and grammar.
-
Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
-
Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
-
Clerical
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
-
Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
-
Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
-
Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
-
Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
-
Mathematics
Arithmetic, algebra, geometry, calculus, or statistics.
-
Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
-
Geography
Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.
-
Law and government
How our laws and courts work. Government rules and regulations, and the political system.
-
Psychology
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
-
Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
-
Technical design
Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
-
Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
-
Fine arts
Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
-
History and archeology
Events of the past, their causes, how we learn about them, and how they influence the way we live today.
-
Telecommunications
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
Skills
Skills can be improved through training or experience.
-
Social perceptiveness
Understanding why people react the way they do.
-
Speaking
Talking to others.
-
Active listening
Listening to others, not interrupting, and asking good questions.
-
Coordination with others
Being adaptable and coordinating work with other people.
-
Critical thinking
Thinking about the pros and cons of different ways to solve a problem.
-
Reading comprehension
Reading work related information.
-
Time management
Managing your own and other peoples' time to get work done.
-
Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
-
Writing
Writing things for co-workers or customers.
-
Active learning
Being able to use what you have learnt to solve problems now and again in the future.
-
Persuasion
Talking people into changing their minds or their behaviour.
-
Complex problem solving
Noticing a problem and figuring out the best way to solve it.
-
Negotiation
Bringing people together and trying to sort out their differences.
-
Serving others
Looking for ways to help people.
-
Monitoring
Keeping track of how well work is progressing so you can make changes or improvements.
-
Systems analysis
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
-
Systems evaluation
Measuring how well a system is working and how to improve it.
-
Instructing
Teaching people how to do something.
-
Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
-
Learning strategies
Figuring out the best way to teach or learn something new.
Abilities
Workers use these physical and mental abilities.
-
Speech clarity
Speak clearly so others can understand you.
-
Written expression
Write in a way that people can understand.
-
Oral comprehension
Listen to and understand what people say.
-
Oral expression
Communicate by speaking.
-
Written comprehension
Read and understand written information.
-
Deductive reasoning
Use general rules to find answers or solve problems logically.
-
Problem spotting
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
-
Speech recognition
Identify and understand the speech of another person.
-
Inductive reasoning
Use lots of detailed information to come up with answers or make general rules.
-
Near vision
See details that are up-close (within a few feet).
-
Brainstorming
Come up with a number of ideas about a topic, even if the ideas aren't very good.
-
Originality
Come up with unusual or clever ideas, or creative ways to solve a problem.
-
Categorising
Come up with different ways of grouping things.
-
Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
-
Selective attention
Pay attention to something without being distracted.
-
Multitasking
Do two or more things at the same time.
-
Far vision
See details that are far away.
-
Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
-
Memorization
Remember things like words, numbers, pictures, and procedures.
-
Perceptual speed
Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.
Activities
These are kinds of activities workers regularly do in this job.
-
Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
-
Building good relationships
Building good working relationships and keeping them over time.
-
Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
-
Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
-
Giving expert advice
Providing guidance and expert advice to management or other groups.
-
Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
-
Thinking creatively
Using your own ideas for developing, designing, or creating something new.
-
Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
-
Researching and investigating
Looking for, getting and understanding different kinds of information.
-
Influencing people
Convincing people to buy something or to change their minds or actions.
-
Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
-
Making decisions and solving problems
Using information to work out the best solution and solve problems.
-
Working with the public
Greeting or serving customers, clients or guests, and public speaking or performing.
-
Negotiating and resolving conflicts
Handling complaints and disagreements, and negotiating with people.
-
Coordinating the work of a team
Getting members of a group to work together to finish a task.
-
Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
-
Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
-
Explaining things to people
Helping people to understand and use information.
-
Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
-
Leading and encouraging a team
Encouraging and building trust, respect, and cooperation among team members.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3031.00 - Public Relations Specialists.
Work Environment
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Filter Work Environment
Demands
The physical and social demands workers face most often are shown below.
-
Electronic mail
Use electronic mail.
-
Telephone
Talk on the telephone.
-
Face-to-face discussions
Talk with people face-to-face.
-
Indoors, heat controlled
Work indoors with access to heating or cooling.
-
Contact with people
Have contact with people by telephone, face-to-face, or any other way.
-
Spend time sitting
Spend time sitting at work.
-
Teamwork
Work with people in a group or team.
-
Time pressure
Work to strict deadlines.
-
Being exact or accurate
Be very exact or highly accurate.
-
Frequent decision making
Frequently make decisions that impact other people.
-
Unstructured work
Have freedom to decide on tasks, priorities, and goals.
-
Contact with the public
Work with customers or the public.
-
Impact of decisions
Make decisions that have a large impact on other people.
-
Freedom to make decisions
Have freedom to make decision on your own.
-
Lead or coordinate a team
Lead others to do work activities.
-
Competition
Compete with others, or be aware of competitive pressures.
-
Letters and memos
Write letters and memos.
-
Responsible for outcomes
Take responsibility for the results of other people's work.
-
Conflict situations
Deal with conflict or disagreements.
-
Angry or unpleasant people
Deal with unpleasant, angry, or rude people.
Values
Work values are important to a person’s feeling of satisfaction. All six values are shown below.
-
Achievement
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
-
Independence
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
-
Relationships
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
-
Working conditions
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
-
Recognition
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
-
Support
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
-
Enterprising
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
-
Creative
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
-
Helping
Working with people. Helping or providing service to others.
-
Administrative
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
-
Analytical
Ideas and thinking. Searching for facts and figuring out problems in your head.
-
Practical
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3031.00 - Public Relations Specialists.
All Public Relations Professionals
-
$1,865 Weekly Pay
-
Strong Future Growth
-
20,500 workers Employment Size
-
Very high skill Skill level rating
-
74% Full-Time Full-Time Share
-
43 hours Average full-time
-
34 years Average age
-
73% female Gender Share
Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Specialisations: Media Liaison Officer, Press Officer, Promotions Officer, Public Affairs Officer, Public Relations Consultant, Public Relations Officer.
You usually need a bachelor degree in public relations, communication, arts, marketing, business, media or another related field to work as a Public Relations Professional. Some workers have a Vocational Education and Training (VET) qualification.
Tasks
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
There were 20,500 Public Relations Professionals in 2020. The number of workers:
- fell over the past 5 years
- is expected to grow strongly over the next five years
- is likely to reach 22,400 by 2025.
Source: ABS Labour Force Survey, seasonally adjusted data to November 2020 and National Skills Commission Employment Projections to 2025. The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.
Employment Snapshot
- Size: This is a medium sized occupation.
- Location: Public Relations Professionals work in many regions of Australia.
- Industries: Most work in Public Administration and Safety; Professional, Scientific and Technical Services; and Education and Training.
- Earnings: Full-time workers on an adult wage earn around $1,865 per week (higher than the average of $1,460). Earnings tend to be lower when starting out and higher as experience grows.
- Full-time: Many work full-time (74%, higher than the average of 66%).
- Hours: Full-time workers spend around 43 hours per week at work (compared to the average of 44 hours).
- Age: The average age is 34 years (compared to the average of 40 years).
- Gender: 73% of workers are female (compared to the average of 48%).
Employment Outlook
Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2020 and National Skills Commission Employment Projections to 2025.
Weekly Earnings
Source: Based on ABS Survey of Employee Earnings and Hours (cat. no. 6306.0), May 2018, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Main Industries
Source: Based on ABS Census 2016, Customised Report. Industries are based on the Australian and New Zealand Standard Industrial Classification (ANZSIC 06).
States and Territories
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian States and Territories, in this job compared to the all jobs average.
Age Profile
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education Level
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
You usually need a bachelor degree in public relations, communication, arts, marketing, business, media or another related field to work as a Public Relations Professional. Some workers have a Vocational Education and Training (VET) qualification.
Before starting a course, check it will provide you with the skills and qualifications you need. Visit
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Tourism, Travel and Hospitality VET training pathways.
Employers look for Public Relations Professionals who have strong communication skills and are organised.
Filter Skills & Knowledge
Knowledge
These are important topics, subjects or knowledge areas.
-
Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
-
English language
English language including the meaning and spelling of words, rules of composition, and grammar.
-
Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
-
Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
-
Clerical
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
-
Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
-
Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
-
Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
-
Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
-
Mathematics
Arithmetic, algebra, geometry, calculus, or statistics.
-
Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
-
Geography
Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.
-
Law and government
How our laws and courts work. Government rules and regulations, and the political system.
-
Psychology
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
-
Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
-
Technical design
Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
-
Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
-
Fine arts
Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
-
History and archeology
Events of the past, their causes, how we learn about them, and how they influence the way we live today.
-
Telecommunications
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
Skills
Skills can be improved through training or experience.
-
Social perceptiveness
Understanding why people react the way they do.
-
Speaking
Talking to others.
-
Active listening
Listening to others, not interrupting, and asking good questions.
-
Coordination with others
Being adaptable and coordinating work with other people.
-
Critical thinking
Thinking about the pros and cons of different ways to solve a problem.
-
Reading comprehension
Reading work related information.
-
Time management
Managing your own and other peoples' time to get work done.
-
Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
-
Writing
Writing things for co-workers or customers.
-
Active learning
Being able to use what you have learnt to solve problems now and again in the future.
-
Persuasion
Talking people into changing their minds or their behaviour.
-
Complex problem solving
Noticing a problem and figuring out the best way to solve it.
-
Negotiation
Bringing people together and trying to sort out their differences.
-
Serving others
Looking for ways to help people.
-
Monitoring
Keeping track of how well work is progressing so you can make changes or improvements.
-
Systems analysis
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
-
Systems evaluation
Measuring how well a system is working and how to improve it.
-
Instructing
Teaching people how to do something.
-
Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
-
Learning strategies
Figuring out the best way to teach or learn something new.
Abilities
Workers use these physical and mental abilities.
-
Speech clarity
Speak clearly so others can understand you.
-
Written expression
Write in a way that people can understand.
-
Oral comprehension
Listen to and understand what people say.
-
Oral expression
Communicate by speaking.
-
Written comprehension
Read and understand written information.
-
Deductive reasoning
Use general rules to find answers or solve problems logically.
-
Problem spotting
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
-
Speech recognition
Identify and understand the speech of another person.
-
Inductive reasoning
Use lots of detailed information to come up with answers or make general rules.
-
Near vision
See details that are up-close (within a few feet).
-
Brainstorming
Come up with a number of ideas about a topic, even if the ideas aren't very good.
-
Originality
Come up with unusual or clever ideas, or creative ways to solve a problem.
-
Categorising
Come up with different ways of grouping things.
-
Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
-
Selective attention
Pay attention to something without being distracted.
-
Multitasking
Do two or more things at the same time.
-
Far vision
See details that are far away.
-
Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
-
Memorization
Remember things like words, numbers, pictures, and procedures.
-
Perceptual speed
Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.
Activities
These are kinds of activities workers regularly do in this job.
-
Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
-
Building good relationships
Building good working relationships and keeping them over time.
-
Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
-
Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
-
Giving expert advice
Providing guidance and expert advice to management or other groups.
-
Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
-
Thinking creatively
Using your own ideas for developing, designing, or creating something new.
-
Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
-
Researching and investigating
Looking for, getting and understanding different kinds of information.
-
Influencing people
Convincing people to buy something or to change their minds or actions.
-
Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
-
Making decisions and solving problems
Using information to work out the best solution and solve problems.
-
Working with the public
Greeting or serving customers, clients or guests, and public speaking or performing.
-
Negotiating and resolving conflicts
Handling complaints and disagreements, and negotiating with people.
-
Coordinating the work of a team
Getting members of a group to work together to finish a task.
-
Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
-
Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
-
Explaining things to people
Helping people to understand and use information.
-
Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
-
Leading and encouraging a team
Encouraging and building trust, respect, and cooperation among team members.

O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3031.00 - Public Relations Specialists.
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Filter Work Environment
Demands
The physical and social demands workers face most often are shown below.
-
Electronic mail
Use electronic mail.
-
Telephone
Talk on the telephone.
-
Face-to-face discussions
Talk with people face-to-face.
-
Indoors, heat controlled
Work indoors with access to heating or cooling.
-
Contact with people
Have contact with people by telephone, face-to-face, or any other way.
-
Spend time sitting
Spend time sitting at work.
-
Teamwork
Work with people in a group or team.
-
Time pressure
Work to strict deadlines.
-
Being exact or accurate
Be very exact or highly accurate.
-
Frequent decision making
Frequently make decisions that impact other people.
-
Unstructured work
Have freedom to decide on tasks, priorities, and goals.
-
Contact with the public
Work with customers or the public.
-
Impact of decisions
Make decisions that have a large impact on other people.
-
Freedom to make decisions
Have freedom to make decision on your own.
-
Lead or coordinate a team
Lead others to do work activities.
-
Competition
Compete with others, or be aware of competitive pressures.
-
Letters and memos
Write letters and memos.
-
Responsible for outcomes
Take responsibility for the results of other people's work.
-
Conflict situations
Deal with conflict or disagreements.
-
Angry or unpleasant people
Deal with unpleasant, angry, or rude people.
Values
Work values are important to a person’s feeling of satisfaction. All six values are shown below.
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Achievement
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
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Independence
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
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Relationships
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
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Working conditions
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
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Recognition
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
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Support
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
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Enterprising
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
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Creative
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
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Helping
Working with people. Helping or providing service to others.
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Administrative
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
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Analytical
Ideas and thinking. Searching for facts and figuring out problems in your head.
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Practical
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

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The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3031.00 - Public Relations Specialists.